About Hala
Hala is a company based in Riyadh (Saudi Arabia) founded in 2018 by Maher Loubieh. It operates as a FinTech, and Subscription Services. Hala has raised $168.5 million across 3 funding rounds from investors including TPG, Mubadala and Salica Investments. Hala has completed 1 acquisition, including Paymennt.com. Hala offers products and services including Business IBAN Account, POS Device, Expense Management, and Business Financing. Hala operates in a competitive market with competitors including MoneyGram, stc pay, Tweeq, CarePay and AlinmaPay, among others.
- Headquarter Riyadh, Saudi Arabia
- Founders Maher Loubieh
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Sectors
Financial Services
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Hala Payments Company
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$168.5 M (USD)
in 3 rounds
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Latest Funding Round
$157 M (USD), Series B
Sep 15, 2025
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Investors
TPG
& 18 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Hala
Hala offers a comprehensive portfolio of products and services, including Business IBAN Account, POS Device, Expense Management, and Business Financing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Business accounts are provided for immediate sales management.
POS devices are offered for instant payment acceptance.
Tools for expense control are provided to businesses.
Flexible financing solutions are offered for business growth.
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Funding Insights of Hala
Hala has successfully raised a total of $168.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $157 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $157.0M
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First Round
First Round
(21 Mar 2021)
- Investors Count 19
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2025 | Amount | Series B - Hala | Valuation | TPG , Sanabil | |
| Aug, 2021 | Amount | Series A - Hala | Valuation | Entree Capital | |
| Mar, 2021 | Amount | Series A - Hala | Valuation | Impact46 |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Hala
Hala has secured backing from 19 investors, including venture fund and institutional investors. Prominent investors backing the company include TPG, Mubadala and Salica Investments. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investments are directed toward pre-seed to Series C technology companies.
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Founded Year | Domain | Location | |
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Venture capital fund focused on multiple sector
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Founded Year | Domain | Location | |
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Venture capital firm focused on early-stage startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Hala
Hala has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Paymennt.com. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Online payment solutions are provided for MSMEs and small businesses.
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2017 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Hala
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Hala Comparisons
Competitors of Hala
Hala operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MoneyGram, stc pay, Tweeq, CarePay and AlinmaPay, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cross-border payments are enabled via wallet solutions for consumers.
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| domain | founded_year | HQ Location |
An app-based wallet is operated for consumer payments and transfers.
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| domain | founded_year | HQ Location |
Expense tracking and money management are enabled via mobile app.
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| domain | founded_year | HQ Location |
Provider of a health insurance platform for global insurers
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| domain | founded_year | HQ Location |
Offers wallet-based payment solutions for consumers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Hala
Frequently Asked Questions about Hala
When was Hala founded?
Hala was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Where is Hala located?
Hala is headquartered in Riyadh, Saudi Arabia.
Who is the current CEO of Hala?
Maher Loubieh is the current CEO of Hala. They have also founded this company.
Is Hala a funded company?
Hala is a funded company, having raised a total of $168.5M across 3 funding rounds to date. The company's 1st funding round was a Series A of $6.5M, raised on Mar 21, 2021.
What does Hala do?
Hala is established as a pioneering financial technology platform in Saudi Arabia, dedicated to supporting small and medium enterprises. Comprehensive financial solutions are provided, including business accounts, payment acceptance through POS devices, expense management tools, and flexible financing options. Services are designed to facilitate revenue and payment management in a secure and user-friendly manner. The platform is utilized by over 150,000 businesses, processing significant transaction volumes. Operations are conducted under the supervision of the Saudi Central Bank, ensuring compliance and reliability in the FinTech sector.
What products or services does Hala offer?
Hala offers Business IBAN Account, POS Device, Expense Management, and Business Financing.
How many acquisitions has Hala made?
Hala has made 1 acquisition, including Paymennt.com.
Who are Hala's investors?
Hala has 19 investors. Key investors include TPG, Mubadala, Salica Investments, Wamda, and Entree Capital.
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