About Hala
Hala is a Financial Services company based in Riyadh (Saudi Arabia) founded in 2018 by Maher Loubieh. An app-based wallet is offered for consumer and business payments. It operates on a FinTech and Subscription Services model. Hala has raised $168.5 million across 3 funding rounds from investors including TPG, Mubadala and Salica Investments. Hala has completed 1 acquisition, including Paymennt.com. Its chief executive, as recorded, is Maher Loubieh. Its website hala.com draws about 120 thousand monthly visits. Hala offers products and services including Business IBAN Account, POS Device, Expense Management, and Business Financing. Its focus areas include FinTech and Digital Payments. Its legal entity is Hala Payments Company. Its competitors include stc pay, Tweeq and AlinmaPay; 2 of its 3 listed competitors have raised funding.
Company details
Hala is established as a pioneering financial technology platform in Saudi Arabia, dedicated to supporting small and medium enterprises. Comprehensive financial solutions are provided, including business accounts, payment acceptance through POS devices, expense management tools, and flexible financing options. Services are designed to facilitate revenue and payment management in a secure and user-friendly manner. The platform is utilized by over 150,000 businesses, processing significant transaction volumes. Operations are conducted under the supervision of the Saudi Central Bank, ensuring compliance and reliability in the FinTech sector.
- Total Equity Funding$168.5M (USD)
in 3 rounds
- Latest Funding Round$157M (USD), Series B
Sep 2025
- InvestorsTPG
& 18 more
- Investments & Acquisitions
Products & Services of Hala
Hala offers a comprehensive portfolio of products and services, including Business IBAN Account, POS Device, Expense Management, and Business Financing.
Business accounts are provided for immediate sales management.
POS devices are offered for instant payment acceptance.
Tools for expense control are provided to businesses.
Flexible financing solutions are offered for business growth.
Funding Insights of Hala
Hala has successfully raised a total of $168.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $157 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $168.5M
- Total Rounds 3
- Last Round Series B — $157M
- First Round $6.5M
(Mar 2021)
- Investors Count 19
All 3 funding rounds of Hala with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | $157M | Series B | – | TPG, Sanabil | |
| Aug 2021 | $5M | Series A | – | Entree Capital | |
| Mar 2021 | $6.5M | Series A | – | Impact46 |
19 investors in total: 19 institutional.
Investors in Hala
Hala has secured backing from 19 investors, including venture fund and institutional investors. Prominent investors backing the company include TPG, Mubadala and Salica Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward pre-seed to Series C technology companies. | entreecap.com | London, United Kingdom | ||
Venture capital fund focused on multiple sector | eq2ventures.com | Dubai, United Arab Emirates | ||
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Investment services in finance, healthcare, sustainability, and productivity sectors. | 2011 | salicainvestments.com | London, United Kingdom | |
Venture capital firm focused on seed and growth investments | impact46.sa | Riyadh, Saudi Arabia | ||
Fund of funds focused on pre-seed and seed-stage companies | 1992 | tpg.com | Fort Worth, United States | |
Private equity and funds of funds focused on early to mature stage companies and multiple funds | sanabil.com | Riyadh, Saudi Arabia | ||
Venture capital fund investing in early-stage start-ups | qedinvestors.com | Alexandria, United States | ||
Early-stage tech startups are invested in by Raed Ventures. | raed.vc | Riyadh, Saudi Arabia |
Investor details for Hala
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Hala
12 people are tracked at Hala (4 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Maher Loubieh | Co-Founder & CEO | Leadership |
Asad Malik | Senior Director Product & Technology | Leadership |
Nabih Chamas | Head Of Strategy | Leadership |
Esam Alnahdi | Co-founder, Chairman & MD | Leadership |
Abdulrahman Essa | Project Management Officer | Team |
Arwa Alomari | Cyber Defense Manager | Team |
Logan Simpson | Group CISO | Team |
Olena Latysh | Senior Product Designer | Team |
Dahlia A. | People And Culture Manager | Team |
Ahmad Chaer | Lead Innovation Engineer | Team |
Muhammad Mujtaba Tawakkul | Product Manager - B2b Lending | Team |
Ikram Merah | Senior Product Manager | Team |
Complete people profiles for Hala
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Board tenure
- Professional contacts
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Investments & Acquisitions by Hala
Hala has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Paymennt.com.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online payment solutions are provided for MSMEs and small businesses. | paymennt.com | Dubai, United Arab Emirates | 2017 | Feb 2023 | •••• |
Complete acquisition details for Hala
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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Timeline of Hala
4 dated milestones of Hala across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Hala is founded.
- Funding First funding round of $6.5M.
- Acquisition Acquires Paymennt.com.
- Funding Latest funding round, Series B, of $157.0M.
Competitors of Hala
Hala has 3 listed competitors in our database, 2 of them funded. They include stc pay, Tweeq and AlinmaPay.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| stcpay.com.sa | 2018 | Riyadh, Saudi Arabia | $200M | An app-based wallet is operated for consumer payments and transfers. | ||
| tweeq.sa | 2020 | Riyadh, Saudi Arabia | $532,848 | Expense tracking and money management are enabled via mobile app. | ||
| alinmapay.com.sa | 2019 | Riyadh, Saudi Arabia | Offers wallet-based payment solutions for consumers. |
Detailed competitors of Hala
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Hala
The website of Hala (hala.com) receives about 120K visits a month and ranks #250,095 among all websites worldwide, #2,665 in Investing.
- Monthly visits120K
▼ 1.9% vs previous month
- Unique visitors56.3K
per month
- Global rank#250,095
among all websites
- Category rank#2,665
Finance · Investing
- Bounce rate34%
- Pages per visit4.6
- Average visit5 min 12 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Hala. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
meem.com.sa | meem.com.sa | 100% | #347,953 | – | |
| bankalbilad.com | 61% | 460.5K | #85,411 | View details |
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Related news about Hala
Complete news archive for Hala
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Frequently Asked Questions about Hala
Hala was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Hala is headquartered in Riyadh, Saudi Arabia.
Maher Loubieh is the CEO of Hala, as recorded in our data. They have also founded this company.
Hala is a funded company, having raised a total of $168.5M across 3 funding rounds to date. The company's 1st funding round was a Series A of $6.5M, raised on Mar 2021.
Hala is established as a pioneering financial technology platform in Saudi Arabia, dedicated to supporting small and medium enterprises. Comprehensive financial solutions are provided, including business accounts, payment acceptance through POS devices, expense management tools, and flexible financing options. Services are designed to facilitate revenue and payment management in a secure and user-friendly manner. The platform is utilized by over 150,000 businesses, processing significant transaction volumes. Operations are conducted under the supervision of the Saudi Central Bank, ensuring compliance and reliability in the FinTech sector.
Hala offers Business IBAN Account, POS Device, Expense Management, and Business Financing.
Hala has made 1 acquisition, including Paymennt.com.
Hala has 19 investors. Key investors include TPG, Mubadala, Salica Investments, Wamda, and Entree Capital.
Hala operates through Hala Payments Company.
The website of Hala receives about 120 thousand visits a month and ranks #250,095 among all websites worldwide.