About Hansel
Hansel is a company based in Bengaluru (India) founded in 2015 was acquired by Netcore in November 2020. Hansel has raised $5.66 million across 3 funding rounds from investors including Netcore Cloud, Vertex Ventures SG and Tracxn Labs. Hansel operates in a competitive market with competitors including Pendo, Qualtrics, Sprinklr, ActiveCampaign and Verint, among others.
- Headquarter Bengaluru, India
- Stage Minicorn
- SectorsTechnology
- Website hansel.io
- Social LinkedIn X
- Acquired by Netcore (Nov 2020)
- Legal Name Hansel Software Private Limited
- Date of Incorporation 16 Oct, 2015
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹66.8 Lakh
FY 2024 · -19% YoY
- Net Loss-₹2.73 Cr
FY 2024
- EBITDA₹24,092
FY 2024 · 0% margin
- Total Equity Funding$5.66M (USD)
in 3 rounds
- Latest Funding Round$4M (USD), Series A
Aug 2018
- InvestorsNetcore Cloud
& 18 more
- Acquired byNetcore
(Nov 2020)
Associated legal entities of Hansel
Hansel operates through Hansel Software Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Hansel Software Private Limited CIN U72200MH2015PTC361355 | Active | 16 Oct 2015 | Mumbai, Maharashtra | ₹0.7 Cr | 1 | 2 | View details |
Funding Insights of Hansel
Hansel has successfully raised a total of $5.66M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.66M
- Total Rounds 3
- Last Round Series A — $4M
- First Round $314,236
(Dec 2015)
- Investors Count 18
All 3 funding rounds of Hansel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2018 | $4M | Series A | – | Vertex Ventures | |
| Nov 2016 | $1.35M | Seed | $5.69M | Chiratae Ventures | |
| Dec 2015 | $314,236 | Seed | $1.62M | Endiya Partners |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2016 | $5.69M | •••••••• |
| Dec 2015 | $1.62M | •••••••• |
Last known valuation $5.69M (Nov 2016). 19 investors in total: 8 institutional and 11 angel.
Investors in Hansel
Hansel has secured backing from 19 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Netcore Cloud, Vertex Ventures SG and Tracxn Labs.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investing in AI, deep tech, healthcare, and fintech startups. | 2015 | endiya.com | Hyderabad, India | |
Venture capital fund focused on seed-stage startups | – | chiratae.com | Bengaluru, India | |
Venture capital fund focused on multiple sectors | 1997 | vertexventures.sg | Singapore, Singapore | |
Venture capital investments are made in US-based technology sectors. | – | tvp.com | Minneapolis, United States | |
VC fund investing in healthcare startups | – | jscap.co | Nashville, United States | |
Early-stage investment and support for technology companies. | 2013 | tracxnlabs.com | Bengaluru, India | |
Technology company focused on building bonds through software. | 2012 | graycellventures.com | Chandigarh, India | |
AI-powered customer engagement and omnichannel marketing platform is provided. | 1998 | netcorecloud.com | Mumbai, India | |
PT Praful Thachery | Angel investor and entrepreneur, focused on tech startups in India. | – | unknown_8cd89891b317467fa | - |
RV Reebu Varghese | Angel investor and startup mentor, focused on early-stage Indian ventures. | – | unknown_f12bb8be5ebc42ac9 | - |
Investor details for Hansel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Hansel Software Private Limited (Hansel)
Hansel Software Private Limited is the primary company behind Hansel. The board of Hansel Software Private Limited currently have 2 directors; the longest-serving is Parminder Singh, appointed in 2015.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Parminder Singh DIN 02150588 | Director | 16 Oct 2015 | 10 yrs 11 mo | Hansel Software Private Limited |
| Varun Ramamurthy Dinakar DIN 07303301 | Director | 16 Oct 2015 | 10 yrs 11 mo | Hansel Software Private Limited |
Financials of Hansel
Figures of Hansel Software Private Limited, the primary company behind Hansel, for FY 2024. Revenue was ₹66.8 Lakh (-19% year on year). Net loss was -₹2.73 Cr. EBITDA was ₹24,092 (0% margin). Revenue has grown at a compounded annual rate of +57% over three years and -5% over five years.
- ₹66.8 LakhRevenue · FY 2024 · -19% YoY
- -₹2.73 CrNet loss
- ₹24,092EBITDA · 0% margin
- ₹1.6 LakhPaid-up capital
- 1Employees (provident fund records)
- +57%Revenue CAGR, 3 years
- -5%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Hansel Software Private Limited are on its company page.
Detailed financial statements for Hansel
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Hansel
5 dated milestones of Hansel across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Hansel is founded.
- Funding First funding round of $314K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $4.0M.
- Exit Acquired by Netcore.
Competitors of Hansel
Hansel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pendo, Qualtrics, Sprinklr, ActiveCampaign and Verint, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pendo.io | 2013 | Raleigh, United States | $468.19M | 671 | Product experience is managed through cloud-based analytics and feedback tools. | |
| qualtrics.com | 2002 | Provo, United States | $400M | – | Surveys are created and feedback is collected through the platform. | |
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. | |
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| verint.com | 1994 | Melville, United States | – | 3,800 | AI-powered customer experience automation solutions are provided by Verint. | |
| zendesk.com | 2007 | San Francisco, United States | $89.1M | 63 | Cloud-based customer service platform is offered for business engagement. | |
| quantummetric.com | 2015 | Colorado Springs, United States | $226M | 187 | Real-time digital experience analytics software is provided for businesses. | |
| abtasty.com | 2009 | New York, United States | $63.87M | – | Website content is optimized via A/B testing and multivariate analysis. | |
| asapp.com | 2014 | New York, United States | $312.57M | 183 | AI-based customer experience solutions for service agents are provided. | |
| trustyou.com | 2008 | Munich, Germany | $5M | 49 | Cloud-based reputation management solutions are offered for hospitality industries. |
Detailed competitors of Hansel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Hansel
The website of Hansel (hansel.io) receives about 3.2K visits a month.
- Monthly visits3.2K
▼ 25.6% vs previous month
Latest news on Hansel
Complete news archive for Hansel
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Hansel
10 companies that operate in the same segment as Hansel (Collaboration & Community Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 1,531 | |
Product experience is managed through cloud-based analytics and feedback tools. | 2013 | Raleigh, North Carolina, United States | USD 468.19 M | – | – | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
A cloud-based platform is utilized for creating customizable surveys. | 1999 | Palo Alto, California, United States | USD 694 M | – | – | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Real-time communication and conversational AI solutions are provided by Agora. | 2014 | Guangzhou, Guangdong, China | USD 55 M | USD 141.43 M | 608 | |
SaaS platform enables digital adoption and customer self-service. | 2013 | San Jose, California, United States | USD 265.51 M | USD 52.03 M | 836 |
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Frequently Asked Questions about Hansel
Hansel was founded in 2015.
Hansel is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Hansel is a funded company, having raised a total of $5.66M across 3 funding rounds to date. The company's 1st funding round was a Seed of $314.24K, raised on Dec 2015.
The primary company behind Hansel, Hansel Software Private Limited, reported revenue of ₹66.8 Lakh for FY 2024, down 19% year on year.
Hansel is an AB Testing tool to perform visual experiments, test UI elements and do bug fixing. It contains three components namely Experiments, Interfaces, and Stabilization. Experiments component enables companies to perform visual experiments by defining experiments variants before compilation in the code and testing funnels, user flows, buttons, code, and performance, Interfaces component allows to change UI properties including color, text, images, icons and other custom properties, and Stabilization component helps in finding the root cause and helps fix issues at run-time. Gartner, Paytm, MakeMyTrip, Cleartrip, Redbus, Rivigo, etc are few of the customers.
Hansel has 19 investors. Key investors include Netcore Cloud, Vertex Ventures SG, Tracxn Labs, Endiya Partners, and Jumpstart Capital.
The valuation of Hansel is $5.69M as of Nov 2016.
Hansel operates through Hansel Software Private Limited.
Yes. Hansel was acquired by Netcore in November 2020.
The legal entities of Hansel currently have 2 directors, including Parminder Singh, Varun Ramamurthy Dinakar.