About Hansel
Hansel is a company based in Bengaluru (India) founded in 2015 was acquired by Netcore in November 2020.. Hansel has raised $5.66 million across 3 funding rounds from investors including Netcore Cloud, Vertex Ventures SG and Tracxn Labs. Hansel operates in a competitive market with competitors including Pendo, Qualtrics, Sprinklr, ActiveCampaign and Verint, among others.
- Headquarter Bengaluru, India
- Stage Minicorn
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Hansel Software Private Limited
- Date of Incorporation 16 Oct, 2015
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$98.69 K (USD)58.75as on Mar 31, 2023
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Net Profit
$1.11 K (USD)45.27as on Mar 31, 2023
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EBITDA
$1.53 K (USD)0.97as on Mar 31, 2023
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Total Equity Funding
$5.66 M (USD)
in 3 rounds
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Latest Funding Round
$4 M (USD), Series A
Aug 07, 2018
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Investors
Netcore Cloud
& 18 more
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Employee Count
Employee Count
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Acquired by
Netcore
(Nov 24, 2020)
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Funding Insights of Hansel
Hansel has successfully raised a total of $5.66M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $4.0M
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First Round
First Round
(05 Dec 2015)
- Investors Count 18
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2018 | Amount | Series A - Hansel | Valuation | Vertex Ventures | |
| Nov, 2016 | Amount | Seed - Hansel | Valuation | Chiratae Ventures | |
| Dec, 2015 | Amount | Seed - Hansel | Valuation | Endiya Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Hansel
Hansel has secured backing from 19 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Netcore Cloud, Vertex Ventures SG and Tracxn Labs. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage venture capital investing in AI, deep tech, healthcare, and fintech startups.
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Founded Year | Domain | Location | |
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Venture capital fund focused on seed-stage startups
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Founded Year | Domain | Location | |
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Venture capital fund focused on multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Hansel
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Hansel
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Hansel Comparisons
Competitors of Hansel
Hansel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pendo, Qualtrics, Sprinklr, ActiveCampaign and Verint, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Product experience is managed through cloud-based analytics and feedback tools.
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| domain | founded_year | HQ Location |
Surveys are created and feedback is collected through the platform.
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| domain | founded_year | HQ Location |
Cloud-based customer experience management software is provided for brands.
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| domain | founded_year | HQ Location |
Sales, CRM, and email marketing automation software is provided.
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| domain | founded_year | HQ Location |
AI-powered customer experience automation solutions are provided by Verint.
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| domain | founded_year | HQ Location |
Cloud-based customer service platform is offered for business engagement.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Hansel
Frequently Asked Questions about Hansel
When was Hansel founded?
Hansel was founded in 2015.
Where is Hansel located?
Hansel is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Is Hansel a funded company?
Hansel is a funded company, having raised a total of $5.66M across 3 funding rounds to date. The company's 1st funding round was a Seed of $314.24K, raised on Dec 05, 2015.
What is the annual revenue of Hansel?
Annual revenue of Hansel is $98.69K as on Mar 31, 2023.
What does Hansel do?
Hansel is an AB Testing tool to perform visual experiments, test UI elements and do bug fixing. It contains three components namely Experiments, Interfaces, and Stabilization. Experiments component enables companies to perform visual experiments by defining experiments variants before compilation in the code and testing funnels, user flows, buttons, code, and performance, Interfaces component allows to change UI properties including color, text, images, icons and other custom properties, and Stabilization component helps in finding the root cause and helps fix issues at run-time. Gartner, Paytm, MakeMyTrip, Cleartrip, Redbus, Rivigo, etc are few of the customers.
Who are the top competitors of Hansel?
Who are Hansel's investors?
Hansel has 19 investors. Key investors include Netcore Cloud, Vertex Ventures SG, Tracxn Labs, Endiya Partners, and Jumpstart Capital.
What is Hansel's valuation?
The valuation of Hansel is $5.69M as of Nov 2016.
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