Hansel

Bengaluru, India Founded: 2015 • Age: 11 yrs Acquired By Netcore
AB Testing tool to perform visual experiments, test UI elements and do bug fixing
Annual revenue $98,686 Latest available
Total funding $5.7M 3 rounds
Employees - Tracked headcount
Investors 19 Known backers
Products - Services tracked
Competitors 11 Brand Intelligence

About Hansel

Hansel is a company based in Bengaluru (India) founded in 2015 was acquired by Netcore in November 2020. Hansel has raised $5.66 million across 3 funding rounds from investors including Netcore Cloud, Vertex Ventures SG and Tracxn Labs. Hansel operates in a competitive market with competitors including Pendo, Qualtrics, Sprinklr, ActiveCampaign and Verint, among others.

  • Headquarter Bengaluru, India
  • Stage Minicorn
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Hansel Software Private Limited
  • Date of Incorporation 16 Oct, 2015
  • Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Software Development & Engineering Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $98.69 K (USD)
    58.75
    as on Mar 31, 2023
  • Net Profit
    $1.11 K (USD)
    45.27
    as on Mar 31, 2023
  • EBITDA
    $1.53 K (USD)
    0.97
    as on Mar 31, 2023
  • Total Equity Funding
    $5.66 M (USD)

    in 3 rounds

  • Latest Funding Round
    $4 M (USD), Series A

    Aug 07, 2018

  • Investors
    Netcore Cloud

    & 18 more

  • Employee Count
    Not available
  • Acquired by
    Netcore

    (Nov 24, 2020)

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Funding Insights of Hansel

Hansel has successfully raised a total of $5.66M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Hansel

Hansel has secured backing from 19 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Netcore Cloud, Vertex Ventures SG and Tracxn Labs.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Early-stage venture capital investing in AI, deep tech, healthcare, and fintech startups.
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Venture capital fund focused on seed-stage startups
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Venture capital fund focused on multiple sectors
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Investor details for Hansel

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  • Investor domains
  • Investor locations
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Verified entity values are shown only after access is granted.

Investments & Acquisitions by Hansel

Investments
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Investment portfolio details for Hansel

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  • Transaction dates
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Financial Statements - Hansel

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Detailed financials for Hansel

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Hansel Comparisons

Hansel Primary company
Description
A/B Testing tool to perform visual experiments, test UI elem...
Location
Bengaluru, India
Founded Year
2015
Annual Revenue
$98.69 K (USD)
Net Profit
$1.11 K (USD)
EBITDA
$1.53 K (USD)
Employees
Not available
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Peer comparison for Hansel

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Competitors of Hansel

Hansel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pendo, Qualtrics, Sprinklr, ActiveCampaign and Verint, among others.

Company Name Domain Founded year HQ Location Description
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Product experience is managed through cloud-based analytics and feedback tools.
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Surveys are created and feedback is collected through the platform.
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Cloud-based customer experience management software is provided for brands.
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Sales, CRM, and email marketing automation software is provided.
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AI-powered customer experience automation solutions are provided by Verint.
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Cloud-based customer service platform is offered for business engagement.
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Detailed competitors of Hansel

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Latest news on Hansel

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Complete news archive for Hansel

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Frequently Asked Questions about Hansel

Hansel was founded in 2015.

Hansel is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.

Hansel is a funded company, having raised a total of $5.66M across 3 funding rounds to date.

Annual revenue of Hansel is $98.69K as on Mar 31, 2023.

Hansel is an AB Testing tool to perform visual experiments, test UI elements and do bug fixing. It contains three components namely Experiments, Interfaces, and Stabilization. Experiments component enables companies to perform visual experiments by defining experiments variants before compilation in the code and testing funnels, user flows, buttons, code, and performance, Interfaces component allows to change UI properties including color, text, images, icons and other custom properties, and Stabilization component helps in finding the root cause and helps fix issues at run-time. Gartner, Paytm, MakeMyTrip, Cleartrip, Redbus, Rivigo, etc are few of the customers.

Hansel's top competitors include Pendo, Qualtrics and Zendesk.

Hansel has 19 investors. Key investors include Netcore Cloud, Vertex Ventures SG, Tracxn Labs, Endiya Partners, and Jumpstart Capital.

The valuation of Hansel is $5.69M as of Nov 2016.

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