About Happiest Baby
Happiest Baby is a company based in Santa Monica (United States) founded in 2001 by Harvey Karp and Nina Montee Karp.. Happiest Baby has raised $45.23 million across 4 funding rounds from investors including Greycroft, Sallfort Privatbank and Google Ventures. Happiest Baby offers products and services including SNOO Smart Sleeper, Sleepea Swaddles, White Noise Collection, SNOObear, and SNOObie Smart Soother. Happiest Baby operates in a competitive market with competitors including Hatch and HUSH Baby, among others.
- Headquarter Santa Monica, United States
- Founders Harvey Karp, Nina Montee Karp
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Happiest Baby, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$45.23 M (USD)
in 4 rounds
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Latest Funding Round
$12.23 M (USD), Series B
Nov 20, 2019
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Investors
Greycroft
& 8 more
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Employee Count
Employee Count
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Products & Services of Happiest Baby
Happiest Baby offers a comprehensive portfolio of products and services, including SNOO Smart Sleeper, Sleepea Swaddles, White Noise Collection, SNOObear, and SNOObie Smart Soother. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Device that soothes babies with motion and sound for better sleep.
Swaddles designed for easy securing and safe infant sleep.
Products providing soothing sounds to help babies rest.
Lovey toy with white noise for comforting and entertaining babies.
Smart soother that calms fussing infants with customizable settings.
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Funding Insights of Happiest Baby
Happiest Baby has successfully raised a total of $45.23M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12.23 million completed in November 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $12.2M
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First Round
First Round
(01 Jun 2015)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2019 | Amount | Series B - Happiest Baby | Valuation |
investors |
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| Dec, 2018 | Amount | Series B - Happiest Baby | Valuation | Greycroft | |
| Jun, 2017 | Amount | Series B - Happiest Baby | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Happiest Baby
Happiest Baby has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Greycroft, Sallfort Privatbank and Google Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multiple sectors are targeted for venture capital investments by Greycroft.
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Founded Year | Domain | Location | |
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Corporate backed venture capital fund investing in multiple sectors
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Founded Year | Domain | Location | |
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Seed and early-stage technology companies are funded by Lux Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Happiest Baby
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Happiest Baby
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Happiest Baby Comparisons
Competitors of Happiest Baby
Happiest Baby operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hatch and HUSH Baby, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Hatch is focused on creating devices for better sleep.
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| domain | founded_year | HQ Location |
Provides sound-absorbing hats designed for babies' comfort.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Happiest Baby
Frequently Asked Questions about Happiest Baby
When was Happiest Baby founded?
Happiest Baby was founded in 2001 and raised its 1st funding round 14 years after it was founded.
Where is Happiest Baby located?
Happiest Baby is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Who is the current CEO of Happiest Baby?
Harvey Karp is the current CEO of Happiest Baby. They have also founded this company.
Is Happiest Baby a funded company?
Happiest Baby is a funded company, having raised a total of $45.23M across 4 funding rounds to date.
What does Happiest Baby do?
Founded in 2001 and headquartered in Santa Monica, United States, Happiest Baby operates as an internet-first brand in the childrens products sector. A range of items is provided, including smart sleepers, cots equipped with soft sounds and gentle rocking for sleep support, swaddles, and books. The focus is placed on multi-category offerings designed for infant care and development.
Who are the top competitors of Happiest Baby?
What products or services does Happiest Baby offer?
Happiest Baby offers SNOO Smart Sleeper, Sleepea Swaddles, White Noise Collection, SNOObear, and SNOObie Smart Soother.
Who are Happiest Baby's investors?
Happiest Baby has 9 investors. Key investors include Greycroft, Sallfort Privatbank, Google Ventures, Lux Capital, and Felicis Ventures.