About Happiest Baby
Happiest Baby is a company based in Santa Monica (United States) founded in 2001 by Harvey Karp and Nina Montee Karp. Happiest Baby has raised $45.23 million across 4 funding rounds from investors including Greycroft, Sallfort Privatbank and Google Ventures. Happiest Baby offers products and services including SNOO Smart Sleeper, Sleepea Swaddles, White Noise Collection, SNOObear, and SNOObie Smart Soother. Happiest Baby operates in a competitive market with competitors including Hatch and HUSH Baby, among others.
- Total Equity Funding$45.23M (USD)
in 4 rounds
- Latest Funding Round$12.23M (USD), Series B
Nov 2019
- InvestorsGreycroft
& 8 more
Products & Services of Happiest Baby
Happiest Baby offers a comprehensive portfolio of products and services, including SNOO Smart Sleeper, Sleepea Swaddles, White Noise Collection, SNOObear, and SNOObie Smart Soother.
Device that soothes babies with motion and sound for better sleep.
Swaddles designed for easy securing and safe infant sleep.
Products providing soothing sounds to help babies rest.
Lovey toy with white noise for comforting and entertaining babies.
Smart soother that calms fussing infants with customizable settings.
Apps and channels of Happiest Baby
Happiest Baby publishes 2 mobile apps with over 50K+ downloads; its YouTube channel Happiest Baby has 30.2K subscribers and 30 videos.
Videos from Happiest Baby
The most watched videos on Happiest Baby's YouTube channel, Happiest Baby (30.2K subscribers). Click a video to play it here.
More on Happiest Baby.
Funding Insights of Happiest Baby
Happiest Baby has successfully raised a total of $45.23M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12.23 million completed in November 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $45.23M
- Total Rounds 4
- Last Round Series B — $12.23M
- First Round $10M
(Jun 2015)
- Investors Count 9
All 4 funding rounds of Happiest Baby with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2019 | $12.23M | Series B | – | – | – |
| Dec 2018 | $23M | Series B | – | Greycroft | |
| Jun 2017 | – | Series B | – | – | |
| Jun 2015 | $10M | Series A | – | Lux Capital, Felicis Ventures |
9 investors in total: 6 institutional and 3 angel.
Investors in Happiest Baby
Happiest Baby has secured backing from 9 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Greycroft, Sallfort Privatbank and Google Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are targeted for venture capital investments by Greycroft. | – | greycroft.com | New York, United States | |
Corporate backed venture capital fund investing in multiple sectors | – | gv.com | Mountain View, United States | |
Seed and early-stage technology companies are funded by Lux Capital. | – | luxcapital.com | Menlo Park, United States | |
Investments in technology startups are made by Felicis Ventures. | – | felicis.com | Menlo Park, United States | |
Provider of venture capital investments across planetary, human, and economic health | – | obvious.com | San Francisco, United States | |
- | – | sallfort.com | - | |
JT Justin Timberlake | - | – | unknown_8fab787006d349d2a | - |
ZS Zoe Saldana | - | – | unknown_90dd35d854714609a | - |
SJ Scarlett Johansson | - | – | unknown_a918813f133749d8b | - |
Investor details for Happiest Baby
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Happiest Baby
38 people are tracked at Happiest Baby (10 in leadership, 28 in team).
| Name | Role | Group |
|---|---|---|
Harvey Karp | Co-Founder & CEO | Leadership |
Nina Montee Karp | Co-Founder & President | Leadership |
Lexie Askins | Head Of Customer Success | Leadership |
Bethany O'Donnell | Sr Director Of Operations | Leadership |
Borislav Ristic | Senior Director of AI | Leadership |
Elise Robinson | Marketing Director | Leadership |
Lexi Montée Busch | Vice President, Marketing & Communications | Leadership |
Pushpinder Sawanni | DIRECTOR - Manufacturing, Worldwide Compliance & Quality | Leadership |
Lewis Krell | Head of Strategic Partnerships | Leadership |
Mary Squillace | Director of Content | Leadership |
Jelena Milojević | Swedish Market Client Support Specialist | Team |
Marija Lukić | Ux/ui Designer | Team |
Anya Zimonjic | PR And Partnerships Manager | Team |
Nikola Orlov | Senior DevOps Engineer | Team |
Sara Smiljanic | Customer Care Operations Specialist | Team |
Nemanja Jevtic | Customer Care Supervisor | Team |
Jenny Studenroth Gerson | Content Writer | Team |
Stefan Perovic | Customer Care Supervisor | Team |
Peter Fornell | EVP, Product Development and R&D | Team |
Sameer Samant | Senior Manager - Product & Quality | Team |
18 more people are available in the full profile.
Complete people profiles for Happiest Baby
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Happiest Baby
3 dated milestones of Happiest Baby across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Happiest Baby is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series B, of $12.2M.
Competitors of Happiest Baby
Happiest Baby operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hatch and HUSH Baby, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hatch.co | 2013 | Menlo Park, United States | $8.65M | 5 | Hatch is focused on creating devices for better sleep. | |
| shophushbaby.com | 2016 | Layton, United States | – | – | Provides sound-absorbing hats designed for babies' comfort. |
Detailed competitors of Happiest Baby
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Happiest Baby
The website of Happiest Baby (happiestbaby.com) receives about 1.2M visits a month and ranks #63,771 among all websites worldwide, #1,741 in Childrens Health.
- Monthly visits1.2M
▲ 20.1% vs previous month
- Unique visitors585.9K
per month
- Global rank#63,771
among all websites
- Category rank#1,741
Health · Childrens Health
- Bounce rate59%
- Pages per visit1.9
- Average visit1 min 04 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Happiest Baby. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thefussybabysite.com | thefussybabysite.com | 100% | – | – | – |
regardingbaby.org | regardingbaby.org | 95% | – | #6,554,247 | – |
askdrsears.com | askdrsears.com | 90% | – | #462,040 | – |
| babycenter.com | 90% | 9.9M | #7,306 | View details | |
coliccalm.com | coliccalm.com | 86% | – | #2,883,345 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Happiest Baby
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Happiest Baby
Complete news archive for Happiest Baby
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Happiest Baby
10 companies that operate in the same segment as Happiest Baby (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Happiest Baby
Happiest Baby was founded in 2001 and raised its 1st funding round 14 years after it was founded.
Happiest Baby is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Harvey Karp is the current CEO of Happiest Baby. They have also founded this company.
Happiest Baby is a funded company, having raised a total of $45.23M across 4 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Jun 2015.
Founded in 2001 and headquartered in Santa Monica, United States, Happiest Baby operates as an internet-first brand in the childrens products sector. A range of items is provided, including smart sleepers, cots equipped with soft sounds and gentle rocking for sleep support, swaddles, and books. The focus is placed on multi-category offerings designed for infant care and development.
Happiest Baby offers SNOO Smart Sleeper, Sleepea Swaddles, White Noise Collection, SNOObear, and SNOObie Smart Soother.
Happiest Baby has 9 investors. Key investors include Greycroft, Sallfort Privatbank, Google Ventures, Lux Capital, and Felicis Ventures.
Happiest Baby operates through Happiest Baby, Inc..
Yes. Happiest Baby publishes Happiest Baby, makers of SNOO and 1 more app, with over 50,000 downloads.
The website of Happiest Baby receives about 1.2 million visits a month and ranks #63,771 among all websites worldwide.