About Happity
Happity is a Consumer company based in Barking (United Kingdom) founded in 2016 by Emily Tredget and Sara Tateno. Preschool providers and activities are browsed via an online platform. It operates in the Consumer and Education sectors. Happity has raised $1.61 million across 3 funding rounds from investors including Ada Ventures and Ignite. The company has 13 employees. Its chief executive, as recorded, is Sara Tateno. Its website happity.co.uk draws about 258 thousand monthly visits. Its focus areas include EdTech, Pre-K EdTech, Discovery Platforms and Playschool. Its legal entity is HAPPITY LTD. Its competitors include tiney, DayNurseries and Wootzoo; 2 of its 3 listed competitors have raised funding.
Company details
Happity was founded in 2016 and is based in Barking, United Kingdom. A preschool discovery platform is operated, enabling users to search for providers, locations, and categories such as art, baby gym, music, development, and swimming. Sessions can be selected through the portal. Revenue is generated through advertisements in the education and childcare sector.
- Headquarters Barking, United Kingdom
- Employees 13
- Founders Emily Tredget, Sara Tateno
- SectorsConsumerEducation
- Website category Food and Drink · Groceries
- Email••••••••
- Website happity.co.uk
- Social LinkedIn X Facebook Instagram
- Legal Name Happity Ltd
- Date of Incorporation 06 Dec, 2016
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$1.61M (USD)
in 3 rounds
- Latest Funding Round$914.12K (USD), Seed
Nov 2022
- InvestorsAda Ventures
& 1 more
- Employee Count13
Funding Insights of Happity
Happity has successfully raised a total of $1.61M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $914.12 thousand completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.61M
- Total Rounds 3
- Last Round Seed — $914,120
- First Round $49,197
(Feb 2018)
- Investors Count 2
All 3 funding rounds of Happity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | $914,120 | Seed | – | Ada Ventures | – |
| Jul 2022 | $643,414 | Seed | – | – | – |
| Feb 2018 | $49,197 | Seed | – | Ignite | – |
2 investors in total: 2 institutional.
Investors in Happity
Happity has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ada Ventures and Ignite.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in pre-seed startups focused on innovation and impact in the UK. | adaventures.com | |||
Ignite is engaged in supporting startup founders through programmes. | ignite.io |
Investor details for Happity
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- Complete investor list
- Round participation
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People of Happity
2 people are tracked at Happity (2 in leadership); the tracked headcount is 13.
| Name | Role | Group |
|---|---|---|
Emily Tredget | Co-Founder | Leadership |
Sara Tateno | Co-Founder & CEO | Leadership |
Complete people profiles for Happity
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- Team structure
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Timeline of Happity
3 dated milestones of Happity across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Happity is founded.
- Funding First funding round of $49K.
- Funding Latest funding round, Seed, of $914K.
Competitors of Happity
Happity has 3 listed competitors in our database, 2 of them funded. They include tiney, DayNurseries and Wootzoo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tiney.co | 2018 | London, United Kingdom | $15.46M | 42 | Provider of an online marketplace to find childcare services | |
| daynurseries.co.uk | 2012 | Grantham, United Kingdom | $11.85M | 65 | Online discovery platform of daycare provider | |
| wootzoo.com | 2017 | Caerphilly, United Kingdom | Offers a platform to build teacher communities for real-time online classes. |
Detailed competitors of Happity
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Happity
The website of Happity (happity.co.uk) receives about 258.2K visits a month and ranks #194,927 among all websites worldwide, #6,328 in Groceries.
- Monthly visits258.2K
▲ 47.7% vs previous month
- Unique visitors82.2K
per month
- Global rank#194,927
among all websites
- Category rank#6,328
Food and Drink · Groceries
- Bounce rate49%
- Pages per visit3.9
- Average visit1 min 44 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Happity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
gloslibraries.uk | gloslibraries.uk | 100% | #952,667 | – | |
devonmama.com | devonmama.com | 100% | #1,788,867 | – | |
| tesco.com | 86% | 30.6M | #929 | View details | |
ramagyasportsacademy.com | ramagyasportsacademy.com | 68% | #1,547,949 | – | |
| healthymummy.com | 60% | 95.2K | #465,782 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Happity
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Happity
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Frequently Asked Questions about Happity
Happity was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Happity is headquartered in Barking, United Kingdom.
Sara Tateno is the CEO of Happity, as recorded in our data. They have also founded this company.
Happity is a funded company, having raised a total of $1.61M across 3 funding rounds to date. The company's 1st funding round was a Seed of $49.2K, raised on Feb 2018.
Happity has 13 employees.
Happity was founded in 2016 and is based in Barking, United Kingdom. A preschool discovery platform is operated, enabling users to search for providers, locations, and categories such as art, baby gym, music, development, and swimming. Sessions can be selected through the portal. Revenue is generated through advertisements in the education and childcare sector.
Happity's top competitors include tiney, DayNurseries and Wootzoo.
Happity has 2 investors. Key investors include Ada Ventures, and Ignite.
Happity operates through Happity Ltd.
The website of Happity receives about 258 thousand visits a month and ranks #194,927 among all websites worldwide.