About HappyCow
HappyCow is a Consumer company based in Haywards Heath (United Kingdom) founded in 1999 by Eric Brent. Discovery platform for vegetarian restaurants and health food stores. HappyCow has raised $599.42 thousand across 1 funding round from investors including Mahendra Mehta. Its website happycow.net draws about 1.4 million monthly visits. Its focus areas include Food and Agriculture Tech, Food Tech, Food Discovery and Ordering and Dine Out. Its legal entity is HappyCow, Inc. Its competitors include Kafoodle, Yoospot and Feed Me Online; 1 of its 3 listed competitors has raised funding.
Company details
Founded in 1999 and based in Haywards Heath, United Kingdom, HappyCow operates as a web and mobile platform in the vegetarian and vegan dining sector. A searchable guide to restaurants, health food stores, and related resources on nutrition, raw food, veganism, recipes, and healthy cooking is maintained. Radius-based searches for nearby options are enabled for users.
- Headquarters Haywards Heath, United Kingdom
- Founders Eric Brent
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Vegetarian and Vegan
- Website happycow.net
- Social LinkedIn X Facebook
- Legal Name Happycow, Inc.
- Total Equity Funding$599.42K (USD)
in 1 rounds
- Latest Funding Round$599.42K (USD), Angel Round
Apr 2018
Funding Insights of HappyCow
HappyCow has successfully raised a total of $599.42K through 1 strategic funding round. The most recent funding activity was a Angel Round of $599.42 thousand completed in April 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $599,422
- Total Rounds 1
- Last Round Angel Round — $599,422
- First Round $599,422
(Apr 2018)
- Investors Count 1
All 1 funding rounds of HappyCow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2018 | $599,422 | Angel Round | – | – |
1 investors in total: 0 institutional and 1 angel.
Investors in HappyCow
HappyCow has secured backing from 1 investor, including angel investors. Prominent investors backing the company include Mahendra Mehta.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
MM Mahendra Mehta | Angel investor and mentor, focused on Indian startups and technology innovation. | unknown_26c3de4afb704a6f8 |
Investor details for HappyCow
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- Round participation
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People of HappyCow
1 people are tracked at HappyCow (1 in leadership).
| Name | Role | Group |
|---|---|---|
Eric Brent | Founder & Director | Leadership |
Complete people profiles for HappyCow
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Timeline of HappyCow
2 dated milestones of HappyCow across 19 years, from founding to its latest funding, stage changes and deals.
- Founded HappyCow is founded.
- Funding First funding round of $599K.
Competitors of HappyCow
HappyCow has 3 listed competitors in our database, 1 of them funded. They include Kafoodle, Yoospot and Feed Me Online.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kafoodle.com | 2014 | London, United Kingdom | $2.62M | 7 | Mobile app to discover allergen-friendly restaurants | |
| yoospot.com | 2018 | London, United Kingdom | Recommendations for places are exchanged on a social platform. | |||
| feedmeonline.co.uk | 2010 | Leeds, United Kingdom | 30 | Takeaways are discovered via online and mobile platforms. |
Detailed competitors of HappyCow
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Web traffic of HappyCow
The website of HappyCow (happycow.net) receives about 1.4M visits a month and ranks #38,685 among all websites worldwide, #1,084 in Vegetarian and Vegan.
- Monthly visits1.4M
▲ 28.7% vs previous month
- Unique visitors564.8K
per month
- Global rank#38,685
among all websites
- Category rank#1,084
Food and Drink · Vegetarian and Vegan
- Bounce rate44%
- Pages per visit4.9
- Average visit2 min 31 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with HappyCow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
vegguide.org | vegguide.org | 100% | – | ||
veggieplaces.co.uk | veggieplaces.co.uk | 100% | – | ||
ivu.org | ivu.org | 100% | #1,334,178 | – | |
vrg.org | vrg.org | 100% | #800,787 | – | |
vegweb.com | vegweb.com | 99% | #926,020 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for HappyCow
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Related news about Happycow
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Frequently Asked Questions about HappyCow
HappyCow was founded in 1999 and raised its 1st funding round 19 years after it was founded.
HappyCow is headquartered in Haywards Heath, United Kingdom. It is registered at Haywards Heath, England, United Kingdom.
HappyCow is a funded company, having raised a total of $599.42K across 1 funding round to date. The company's 1st funding round was a Angel Round of $599.42K, raised on Apr 2018.
Founded in 1999 and based in Haywards Heath, United Kingdom, HappyCow operates as a web and mobile platform in the vegetarian and vegan dining sector. A searchable guide to restaurants, health food stores, and related resources on nutrition, raw food, veganism, recipes, and healthy cooking is maintained. Radius-based searches for nearby options are enabled for users.
HappyCow's top competitors include Kafoodle, Yoospot and Feed Me Online.
HappyCow has 1 investor. Key investors include Mahendra Mehta.
HappyCow operates through Happycow, Inc..
The website of HappyCow receives about 1.4 million visits a month and ranks #38,685 among all websites worldwide.