About HappyFresh
HappyFresh is a Retail company based in Jakarta (Indonesia) founded in 2014 by Markus Bihler and Fajar A Budiprasetyo. Hyperlocal grocery delivery is facilitated via a mobile app. HappyFresh has raised $97 million across 8 funding rounds from investors including Grab, Mirae Asset and Temasek. Its chief executive, as recorded, is Markus Bihler. Its website happyfresh.com draws about 38 thousand monthly visits. HappyFresh offers products and services including HappyFresh App and HappyFresh Website. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its legal entity is Happy Fresh (Thailand) Company Limited. Its competitors include Segari, Cosmart and Titipku; 3 of its 3 listed competitors have raised funding.
Company details
HappyFresh was established in 2014 in Jakarta, Indonesia, as an app-based service in the grocery delivery sector. Operations involve users browsing and ordering products from partnered supermarkets through iOS and Android applications. Orders are selected by trained personal shoppers and delivered by professional couriers, enabling on-demand hyperlocal fulfillment across local stores.
- Headquarters Jakarta, Indonesia
- Founders Markus Bihler, Fajar A Budiprasetyo
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website happyfresh.com
- Social LinkedIn X Facebook Instagram
- Legal Name Happy Fresh (Thailand) Company Limited
- Total Equity Funding$97M (USD)
in 8 rounds
- InvestorsGrab
& 20 more
Products & Services of HappyFresh
HappyFresh offers a comprehensive portfolio of products and services, including HappyFresh App and HappyFresh Website.
Mobile app for ordering groceries and arranging fast delivery services.
Online site for grocery shopping and product selection from partner stores.
Apps and channels of HappyFresh
HappyFresh publishes 2 mobile apps with over 1M+ downloads.
Funding Insights of HappyFresh
HappyFresh has successfully raised a total of $97M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $97M
- Total Rounds 8
- Investors Count 21
All 8 funding rounds of HappyFresh with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | Debt – Conventional | – | – | ||
| Sep 2022 | Series D | – | – | – | |
| Jul 2021 | $65M | Series D | – | Naver Financial | |
| Apr 2019 | $20M | Series C | – | – | |
| Jul 2018 | Series B | – | Grab | – | |
| Aug 2016 | Series B | – | Samena Capital | ||
| Sep 2015 | $12M | Series A | – | Vertex Ventures, SMDV | |
| Mar 2015 | Seed | – | – | – |
21 investors in total: 21 institutional.
Investors in HappyFresh
HappyFresh has secured backing from 21 investors, including venture fund and institutional investors. Prominent investors backing the company include Grab, Mirae Asset and Temasek.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt financing is extended to companies across multiple sectors. | 2008 | innovencapital.com | Mumbai, India | |
Investments are directed toward late-stage and growth-stage technology companies. | marsgrowth.com | Singapore, Singapore | ||
Venture debt is offered by Genesis Alternative Ventures. | genesisventures.co | Singapore, Singapore | ||
Investments are made in innovative startups by Z Venture Capital. | zvc.vc | Chiyoda City, Japan | ||
Growth-stage private equity investments are targeted across multiple sectors. | 1996 | lbinvestment.com | Seoul, South Korea | |
Private equity and innovation services are provided by STIC Investments. | stic.co.kr | Seoul, South Korea | ||
Early-stage startups are funded by corporate-backed Singha Ventures. | singha-ventures.com | Bangkok, Thailand | ||
Venture capital firm investing in multiple sectors | lineventurescorp.com | Tokyo, Japan | ||
Investment group focusing on private equity and co-investments in the SAMENA region. | 2008 | samenacapital.com | Dubai, United Arab Emirates | |
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam |
Investor details for HappyFresh
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of HappyFresh
2 people are tracked at HappyFresh (2 in leadership).
| Name | Role | Group |
|---|---|---|
Markus Bihler | Co-Founder & CEO & Director | Leadership |
Fajar A Budiprasetyo | Co-Founder & CTO | Leadership |
Complete people profiles for HappyFresh
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of HappyFresh
3 dated milestones of HappyFresh across 8 years, from founding to its latest funding, stage changes and deals.
- Founded HappyFresh is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional,.
Competitors of HappyFresh
HappyFresh has 3 listed competitors in our database, 3 of them funded. They include Segari, Cosmart and Titipku.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| segari.id | 2020 | Tangerang, Indonesia | $39.5M | Multi-category grocery products are provided via an online platform. | ||
| cosmart.id | 2022 | Jakarta, Indonesia | $9M | Multi-category grocery products are retailed via mobile app. | ||
| titipku.com | 2017 | Sleman, Indonesia | $125,000 | Multi-category grocery supplies are provided via an online platform. |
Detailed competitors of HappyFresh
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of HappyFresh
The website of HappyFresh (happyfresh.com) receives about 38K visits a month.
- Monthly visits38K
▲ 466.6% vs previous month
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Related news about Happyfresh
Complete news archive for HappyFresh
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Frequently Asked Questions about HappyFresh
HappyFresh was founded in 2014 and raised its 1st funding round 1 year after it was founded.
HappyFresh is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.
Markus Bihler is the CEO of HappyFresh, as recorded in our data. They have also founded this company.
HappyFresh is a funded company, having raised a total of $97M across 8 funding rounds to date.
HappyFresh was established in 2014 in Jakarta, Indonesia, as an app-based service in the grocery delivery sector. Operations involve users browsing and ordering products from partnered supermarkets through iOS and Android applications. Orders are selected by trained personal shoppers and delivered by professional couriers, enabling on-demand hyperlocal fulfillment across local stores.
HappyFresh offers HappyFresh App and HappyFresh Website.
HappyFresh has 21 investors. Key investors include Grab, Mirae Asset, Temasek, Naver Financial, and Vertex Ventures SG.
HappyFresh operates through Happy Fresh (Thailand) Company Limited.
Yes. HappyFresh publishes HappyFresh - Grocery Delivery and 1 more app, with over 1 million downloads.