HappyFresh

Jakarta, Indonesia Founded: 2014 • Age: 12 yrs
Hyperlocal grocery delivery is facilitated via a mobile app.
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About HappyFresh

HappyFresh is a company based in Jakarta (Indonesia) founded in 2014 by Markus Bihler and Fajar A Budiprasetyo.. HappyFresh has raised $97 million across 8 funding rounds from investors including Grab, Mirae Asset and Temasek. HappyFresh offers products and services including HappyFresh App and HappyFresh Website. HappyFresh operates in a competitive market with competitors including Segari, Cosmart, Titipku, Dropezy and Pasarnow, among others.

  • Headquarter Jakarta, Indonesia
  • Founders Markus Bihler, Fajar A Budiprasetyo
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Happy Fresh (Thailand) Company Limited
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $97 M (USD)

    in 8 rounds

  • Latest Funding Round
  • Investors
    Grab

    & 20 more

  • Employee Count
    Employee Count
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Products & Services of HappyFresh

HappyFresh offers a comprehensive portfolio of products and services, including HappyFresh App and HappyFresh Website. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Mobile app for ordering groceries and arranging fast delivery services.

Online site for grocery shopping and product selection from partner stores.

Funding Insights of HappyFresh

HappyFresh has successfully raised a total of $97M across 8 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round
  • First Round
  • Investors Count 21
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2022 Amount Debt – Conventional - HappyFresh Valuation

investors

Sep, 2022 Amount Series D - HappyFresh Valuation

investors

Jul, 2021 Amount Series D - HappyFresh Valuation Naver Financial
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in HappyFresh

HappyFresh has secured backing from 21 investors, including venture fund and institutional investors. Prominent investors backing the company include Grab, Mirae Asset and Temasek. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture debt financing is extended to companies across multiple sectors.
Founded Year Domain Location
Investments are directed toward late-stage and growth-stage technology companies.
Founded Year Domain Location
Venture debt is offered by Genesis Alternative Ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by HappyFresh

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - HappyFresh

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Happyfresh Comparisons

Employees
+
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Competitors of HappyFresh

HappyFresh operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Segari, Cosmart, Titipku, Dropezy and Pasarnow, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multi-category grocery products are provided via an online platform.
domain founded_year HQ Location
Multi-category grocery products are retailed via mobile app.
domain founded_year HQ Location
Multi-category grocery supplies are provided via an online platform.
domain founded_year HQ Location
Subscription-based online retailer for essential grocery products.
domain founded_year HQ Location
Multi-category grocery products are offered via an online platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Happyfresh

Frequently Asked Questions about HappyFresh

When was HappyFresh founded?

HappyFresh was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Where is HappyFresh located?

HappyFresh is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.

Who is the current CEO of HappyFresh?

Markus Bihler is the current CEO of HappyFresh. They have also founded this company.

Is HappyFresh a funded company?

HappyFresh is a funded company, having raised a total of $97M across 8 funding rounds to date. The company's 1st funding round was a Series D of $65M, raised on Mar 10, 2015.

What does HappyFresh do?

HappyFresh was established in 2014 in Jakarta, Indonesia, as an app-based service in the grocery delivery sector. Operations involve users browsing and ordering products from partnered supermarkets through iOS and Android applications. Orders are selected by trained personal shoppers and delivered by professional couriers, enabling on-demand hyperlocal fulfillment across local stores.

Who are the top competitors of HappyFresh?

HappyFresh's top competitors include Segari, Cosmart and Pasarnow.

What products or services does HappyFresh offer?

HappyFresh offers HappyFresh App and HappyFresh Website.

Who are HappyFresh's investors?

HappyFresh has 21 investors. Key investors include Grab, Mirae Asset, Temasek, Naver Financial, and Vertex Ventures SG.

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