HappyOrNot

Tampere, Finland Founded: 2009 • Age: 17 yrs
Cloud-based customer feedback and employee satisfaction survey tool

About HappyOrNot

HappyOrNot is a company based in Tampere (Finland) founded in 2009.. HappyOrNot has raised $39.5 million across 5 funding rounds from investors including European Union, Verdane and Northzone. HappyOrNot offers products and services including Smiley Touch, Smiley Digital, and Smiley Terminal. HappyOrNot operates in a competitive market with competitors including SurveyMonkey, Apptentive, Yogi, UNGUESS and Polly, among others.

  • Headquarter Tampere, Finland
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Happyornot Ltd
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $39.5 M (USD)

    in 5 rounds

  • Latest Funding Round
    $25 M (USD), Series A

    Sep 19, 2019

  • Investors
  • Employee Count
    Employee Count
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Products & Services of HappyOrNot

HappyOrNot offers a comprehensive portfolio of products and services, including Smiley Touch, Smiley Digital, and Smiley Terminal. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Device for instant customer satisfaction ratings in physical locations.

Digital platform for real-time feedback collection and analysis.

Terminal for capturing user feedback on service experiences.

People of HappyOrNot
Headcount 50-200
Employee Profiles 32
Board Members and Advisors 1
Employee Profiles
People
Scott Erickson
VP Global Partnerships and Alliances
People
Abdullah Al Moyen
Senior Software Engineer
People
S. Selin Aydogan
Sales Director, UK&I
People
Dwayne Wilson
Business Development Specialist

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Board Members and Advisors
people
Chase Petrey
Board Member

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Funding Insights of HappyOrNot

HappyOrNot has successfully raised a total of $39.5M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $25 million completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series A — $25.0M
  • First Round

    (03 Jan 2017)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2019 Amount Series A - HappyOrNot Valuation Verdane
May, 2018 Amount Grant - HappyOrNot Valuation

investors

Oct, 2017 Amount Series A - HappyOrNot Valuation Northzone
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in HappyOrNot

HappyOrNot has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include European Union, Verdane and Northzone. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital firm and funds of fund focused on technology-enabled and sustainable companies
Founded Year Domain Location
Early-stage startups are funded by Northzone venture capital.
Founded Year Domain Location
Government agency and accelerator focusing on innovative startups and SMEs
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by HappyOrNot

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - HappyOrNot

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Happyornot Comparisons

Employees
+
Add Comparison
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Competitors of HappyOrNot

HappyOrNot operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SurveyMonkey, Apptentive, Yogi, UNGUESS and Polly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
A cloud-based platform is utilized for creating customizable surveys.
domain founded_year HQ Location
In-app feedback tools are offered to app developers.
domain founded_year HQ Location
AI based customer feedback analytics platform in the cloud
domain founded_year HQ Location
Crowd testing, quality optimization, experience, and security solutions are provided.
domain founded_year HQ Location
Polly is recognized for providing employee engagement tools for hybrid teams.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Happyornot

Situm and HappyOrNot Partner
Destinationcrm1 year ago
Customerwise partners with HappyOrNot
Research-Live1 year ago

Frequently Asked Questions about HappyOrNot

When was HappyOrNot founded?

HappyOrNot was founded in 2009 and raised its 1st funding round 8 years after it was founded.

Where is HappyOrNot located?

HappyOrNot is headquartered in Tampere, Finland.

Is HappyOrNot a funded company?

HappyOrNot is a funded company, having raised a total of $39.5M across 5 funding rounds to date. The company's 1st funding round was a Series A of $14.5M, raised on Jan 03, 2017.

What does HappyOrNot do?

Founded in 2009 in Tampere, Finland, HappyOrNot operates in the customer experience management sector. Feedback and satisfaction data are gathered via Smiley Terminals or Web Smileys, with responses transferred over a secure cellular network. Terminals can be customized with company branding. Operations include a web-based reporting service and social sharing options for platforms such as Facebook, Twitter, and LinkedIn.

Who are the top competitors of HappyOrNot?

HappyOrNot's top competitors include SurveyMonkey, Yogi and Servicelovers.

What products or services does HappyOrNot offer?

HappyOrNot offers Smiley Touch, Smiley Digital, and Smiley Terminal.

Who are HappyOrNot's investors?

HappyOrNot has 5 investors. Key investors include European Union, Verdane, Northzone, EIC Fund, and AirTree.

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