About HappyOrNot
HappyOrNot is a company based in Tampere (Finland) founded in 2009. HappyOrNot has raised $39.5 million across 5 funding rounds from investors including European Union, Verdane and Northzone. HappyOrNot offers products and services including Smiley Touch, Smiley Digital, and Smiley Terminal. HappyOrNot operates in a competitive market with competitors including SurveyMonkey, Apptentive, Yogi, UNGUESS and Polly, among others.
- Total Equity Funding$39.5M (USD)
in 5 rounds
- Latest Funding Round$25M (USD), Series A
Sep 2019
- InvestorsEuropean Union
& 4 more
Products & Services of HappyOrNot
HappyOrNot offers a comprehensive portfolio of products and services, including Smiley Touch, Smiley Digital, and Smiley Terminal.
Device for instant customer satisfaction ratings in physical locations.
Digital platform for real-time feedback collection and analysis.
Terminal for capturing user feedback on service experiences.
Apps and channels of HappyOrNot
HappyOrNot publishes 2 mobile apps with over 10K+ downloads; its YouTube channel HappyOrNot has 470 subscribers and 30 videos.
Videos from HappyOrNot
The most watched videos on HappyOrNot's YouTube channel, HappyOrNot (470 subscribers). Click a video to play it here.
More on HappyOrNot.
Funding Insights of HappyOrNot
HappyOrNot has successfully raised a total of $39.5M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $25 million completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39.5M
- Total Rounds 5
- Last Round Series A — $25M
- First Round $718,273
(Jan 2017)
- Investors Count 5
All 5 funding rounds of HappyOrNot with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
5 investors in total: 5 institutional.
Investors in HappyOrNot
HappyOrNot has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include European Union, Verdane and Northzone.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm and funds of fund focused on technology-enabled and sustainable companies | – | verdane.com | Oslo, Norway | |
Early-stage startups are funded by Northzone venture capital. | – | northzone.com | London, United Kingdom | |
Government agency and accelerator focusing on innovative startups and SMEs | – | eicfund.eu | Brussels, Belgium | |
Investments are directed toward early-stage tech startups by AirTree. | – | airtree.vc | Surry Hills, Australia | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for HappyOrNot
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of HappyOrNot
33 people are tracked at HappyOrNot (13 in leadership, 1 in board & advisors, 19 in team).
| Name | Role | Group |
|---|---|---|
Scott Erickson | VP Global Partnerships and Alliances | Leadership |
S. Selin Aydogan | Sales Director, UK&I | Leadership |
Miika Mäkitalo | CEO | Leadership |
Heikki Väänänen | Founder & EVP of Growth | Leadership |
Markus Heinonen | Director of Business Insights | Leadership |
Tomi Suoniemi | Vice President, Engineering and Product | Leadership |
Mauno Pasanen | VP Of Product | Leadership |
Marko Touhunen | Director product strategy | Leadership |
Tim Waterton | Chief Revenue Officer (CRO) | Leadership |
Julia Alexeeva | Marketing Director | Leadership |
Elli Yli-Hemmo | Sales Director-EMEA | Leadership |
Nuudia L. | Director of Revenue Operations | Leadership |
Arvi Väänänen | Regional Sales Director, Finland | Leadership |
Chase Petrey | Board Member | Board & advisors |
Abdullah Al Moyen | Senior Software Engineer | Team |
Dwayne Wilson | Business Development Specialist | Team |
Maria S. | Project Manager | Team |
Olli Laakso | Customer Insights & Analytics | Team |
Veera Tikkamäki | Software Developer | Team |
Tomi Fagerlund | Senior Software Engineering | Team |
13 more people are available in the full profile.
Complete people profiles for HappyOrNot
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of HappyOrNot
3 dated milestones of HappyOrNot across 10 years, from founding to its latest funding, stage changes and deals.
- Founded HappyOrNot is founded.
- Funding First funding round of $718K.
- Funding Latest funding round, Series A, of $25.0M.
Competitors of HappyOrNot
HappyOrNot operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SurveyMonkey, Apptentive, Yogi, UNGUESS and Polly, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| surveymonkey.com | 1999 | Palo Alto, United States | $694M | 1,886 | A cloud-based platform is utilized for creating customizable surveys. | |
| apptentive.com | 2011 | Seattle, United States | $14.52M | 46 | In-app feedback tools are offered to app developers. | |
| meetyogi.com | 2018 | New York, United States | $12.4M | – | AI based customer feedback analytics platform in the cloud | |
| unguess.io | 2015 | Milan, Italy | $15.16M | – | Crowd testing, quality optimization, experience, and security solutions are provided. | |
| polly.ai | 2015 | San Francisco, United States | $8.2M | – | Polly is recognized for providing employee engagement tools for hybrid teams. | |
| stellaconnect.com | 2010 | New York, United States | $48.2M | – | Customer feedback and quality management are enabled for experience teams. | |
| servicelovers.com | 2014 | Copenhagen, Denmark | $956,019 | 5 | Provider of Feedback platform for analyzing customer experiences | |
| worthix.com | 2015 | San Francisco, United States | $21.74M | 33 | AI based survey tool to identify customers influencing factors |
Detailed competitors of HappyOrNot
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of HappyOrNot
The website of HappyOrNot (happy-or-not.com) receives about 22.8K visits a month.
- Monthly visits22.8K
▼ 8.6% vs previous month
Websites whose visitors overlap most with HappyOrNot. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vovici.com | 100% | 374.4K | #99,263 | View details | |
| wavetec.com | 99% | 77.1K | #474,597 | View details | |
| getrapl.com | 70% | 28.7K | #659,318 | View details | |
| google.com | 67% | 85.8B | #1 | View details | |
| confirmit.com | 63% | 4.5M | #7,821 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for HappyOrNot
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Happyornot
Complete news archive for HappyOrNot
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to HappyOrNot
10 companies that operate in the same segment as HappyOrNot (Collaboration & Community Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 1,531 | |
Product experience is managed through cloud-based analytics and feedback tools. | 2013 | Raleigh, North Carolina, United States | USD 468.19 M | – | – | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
A cloud-based platform is utilized for creating customizable surveys. | 1999 | Palo Alto, California, United States | USD 694 M | – | – | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 872.56 M | USD 838.81 M | 4,400 | |
Real-time communication and conversational AI solutions are provided by Agora. | 2014 | Guangzhou, Guangdong, China | USD 55 M | USD 141.43 M | 608 | |
SaaS platform enables digital adoption and customer self-service. | 2013 | San Jose, California, United States | USD 265.51 M | USD 52.03 M | 836 |
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Frequently Asked Questions about HappyOrNot
HappyOrNot was founded in 2009 and raised its 1st funding round 8 years after it was founded.
HappyOrNot is headquartered in Tampere, Finland.
HappyOrNot is a funded company, having raised a total of $39.5M across 5 funding rounds to date. The company's 1st funding round was a Grant of $718.27K, raised on Jan 2017.
Founded in 2009 in Tampere, Finland, HappyOrNot operates in the customer experience management sector. Feedback and satisfaction data are gathered via Smiley Terminals or Web Smileys, with responses transferred over a secure cellular network. Terminals can be customized with company branding. Operations include a web-based reporting service and social sharing options for platforms such as Facebook, Twitter, and LinkedIn.
HappyOrNot's top competitors include SurveyMonkey, Yogi and Servicelovers.
HappyOrNot offers Smiley Touch, Smiley Digital, and Smiley Terminal.
HappyOrNot has 5 investors. Key investors include European Union, Verdane, Northzone, EIC Fund, and AirTree.
HappyOrNot operates through Happyornot Ltd.
Yes. HappyOrNot publishes HappyOrNot and 1 more app, with over 10,000 downloads.