About Harald
Harald is a Consumer company based in Santana De Parnaiba (Brazil) founded in 1982 by Ernesto Neugebauer, and was acquired by Fuji Oil Group in March 2015. Chocolates, compounds, coatings, and fillings are produced for food industries. Its website harald.com.br draws about 35 thousand monthly visits. Harald offers products and services including Chocolates, Coberturas, and Bases for Confeitaria. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Kopenhagen, Dengo and Haoma.
Company details
Harald was founded in 1982 as a food production company focused on chocolates, compounds, coatings, and fillings. Operations are managed through a manufacturing facility in Brazil, serving customers in the chocolate, cookies, and ice cream sectors. Products are distributed via bakery and confectionary channels. Certifications held include ISO 9001:2000, ISO 22000:2006, and ISO 14001, ensuring quality and environmental standards.
- Headquarters Santana De Parnaiba, Brazil
- Founders Ernesto Neugebauer
- Stage Acquired
- SectorsConsumer
- Phone•••• ••••
- Website harald.com.br
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Fuji Oil Group (Mar 2015)
- Investors
- Acquired byFuji Oil Group
(Mar 2015)
Products & Services of Harald
Harald offers a comprehensive portfolio of products and services, including Chocolates, Coberturas, and Bases for Confeitaria.
Professional chocolates for recipes and baking applications
Coverings used for decorating confectionery items
Bases designed for professional pastry and dessert creation
Apps and channels of Harald
its YouTube channel Harald Chocolates has 50.4K subscribers and 30 videos.
Videos from Harald
The most watched videos on Harald's YouTube channel, Harald Chocolates (50.4K subscribers). Click a video to play it here.
More on Harald Chocolates.
Investors in Harald
Harald has secured backing from 1 investor. Prominent investors backing the company include Fuji Oil Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Vegetables oils, commercial chocolates and soybean materials processing company | 1950 | fujioil.co.jp | Osaka, Japan |
Investor details for Harald
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People of Harald
7 people are tracked at Harald (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Ernesto Neugebauer | Founder | Leadership |
Sergio T | President/CEO | Leadership |
Thales Rogerio Giraldo | Chief Technical Officer | Leadership |
Valmir Trovo | CFO | Head Of Finance | Corporate Controller | Fp&a | Leadership |
Mauro Degraf | Diretor Comercial | Team |
Renato Sartori | Product Manager | Team |
Gleide Meneses | Analista De Trade Marketing Sênior | Team |
Complete people profiles for Harald
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Timeline of Harald
2 dated milestones of Harald across 33 years, from founding to its latest funding, stage changes and deals.
- Founded Harald is founded.
- Exit Acquired by Fuji Oil Group.
Competitors of Harald
Harald has 3 listed competitors in our database. They include Kopenhagen, Dengo and Haoma.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kopenhagen.com.br | 1928 | Extrema, Brazil | Manufacturing company offering a variety of premium chocolates and sweets | |||
| dengo.com | 2017 | Sao Paulo, Brazil | 1 | Produces high-quality cocoa and chocolate from sustainable sources in Brazil. | ||
| amohaoma.com.br | 2017 | Divinopolis, Brazil | Provider of chocolate products made with natural ingredients |
Detailed competitors of Harald
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Web traffic of Harald
The website of Harald (harald.com.br) receives about 34.6K visits a month.
- Monthly visits34.6K
▲ 71.1% vs previous month
Websites whose visitors overlap most with Harald. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nestle.com.br | nestle.com.br | 100% | #129,228 | – | |
| garoto.com.br | 92% | 26.6K | #991,316 | View details | |
| mavalerio.com.br | 87% | 33.4K | #823,951 | View details | |
| tetrapak.com | 83% | 519.7K | #96,910 | View details | |
mix.ind.br | mix.ind.br | 83% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for Harald
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Related news about Harald
Complete news archive for Harald
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Frequently Asked Questions about Harald
Harald was founded in 1982.
Harald is headquartered in Santana De Parnaiba, Brazil. It is registered at Santana De Parnaiba, Sao Paulo, Brazil.
Harald was founded in 1982 as a food production company focused on chocolates, compounds, coatings, and fillings. Operations are managed through a manufacturing facility in Brazil, serving customers in the chocolate, cookies, and ice cream sectors. Products are distributed via bakery and confectionary channels. Certifications held include ISO 9001:2000, ISO 22000:2006, and ISO 14001, ensuring quality and environmental standards.
Harald's top competitors include Kopenhagen, Haoma and Dengo.
Harald offers Chocolates, Coberturas, and Bases for Confeitaria.
Harald has 1 investor. Key investors include Fuji Oil Group.
Yes. Harald was acquired by Fuji Oil Group in March 2015.