Harley Davidson

Milwaukee, United States Founded: 1903 • Age: 123 yrs
Motorcycles are manufactured, along with parts, apparel, and financial services.
Annual revenue $5.2B Latest available
Total funding - Funding intelligence
Employees 5900 Tracked headcount
Investors - Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About Harley Davidson

Harley Davidson is a company based in Milwaukee (United States) founded in 1903. The company has 5,900 employees as of December 31, 2024. Harley Davidson has completed 3 acquisitions, including MV Agusta, STACYC and harleycanada.com. Harley Davidson offers products and services including Motorcycles, Parts and Accessories, and Apparel. Harley Davidson operates in a competitive market with competitors including Ultraviolette, Hero MotoCorp, Zero Motorcycles, ElectricPe and Damon, among others.

  • Headquarter Milwaukee, United States
  • Employees 5900 as on 31 Dec, 2024
  • Stage Public
  • Sectors
    Transportation, Automotive & Logistics
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Harley-Davidson, Inc.
Operational Areas
Transportation, Automotive & Logistics → Automotive Manufacturing & Engineering Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $5.19 B (USD)
    -11.13
    as on Dec 31, 2024
  • Net Profit
    $455.36 M (USD)
    -35.56
    as on Dec 31, 2024
  • EBITDA
    $607.79 M (USD)
    -32.19
    as on Dec 31, 2024
  • Latest Funding Round
    Not available
  • Investors
    Not available
  • Employee Count
    5900

    as on Dec 31, 2024

  • Investments & Acquisitions
    MV Agusta

    & 2 more

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IPO & Listings of Harley Davidson

Harley Davidson is a publicly listed company on the NYSE with ticker symbol HOG in USA, operating in the Consumer durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NYSE · Ticker: HOG · Sector: Consumer durables · USA

Products & Services of Harley Davidson

Harley Davidson offers a comprehensive portfolio of products and services, including Motorcycles, Parts and Accessories, and Apparel.

Product name locked
Category locked
Primary

High-performance bikes for personal and touring use.

Product name locked
Category locked
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Custom items to enhance motorcycle functionality.

Product name locked
Category locked
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Clothing and merchandise for riders and enthusiasts.

People of Harley Davidson

Headcount 5000-10000
Employee Profiles 440
Board Members and Advisors 10
Employee Profiles
People
Jagdish Krishnan
Chief Digital & Operations Officer
People
Kayla Anton
Lead Global Category Manager
People
Max Liptack
Business Process Transformation Manager
People
Lindsay Dracca
Marketing - Harley-davidson Museum

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Board Members and Advisors
people
Troy Alstead
Director
people
R. John Anderson
Director
people
Allan Golston
Director
people
James Duncan Farley
Director

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Funding Insights of Harley Davidson

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Detailed funding history for Harley Davidson

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Investments & Acquisitions by Harley Davidson

Harley Davidson has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include MV Agusta, STACYC and harleycanada.com.

Investments
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Investment portfolio details for Harley Davidson

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Electric push bikes for kids are designed and developed.
Locked Locked 2012 Locked
Retailer of motorcycles, parts, accessories, and related products & services
Locked Locked 1996 Locked
Luxury motorcycle brand
Locked Locked 1945 Locked
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Complete acquisition details for Harley Davidson

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Financial Statements - Harley Davidson

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Detailed financials for Harley Davidson

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Harley Davidson Comparisons

Harley Davidson Primary company
Description
Motorcycles are manufactured, along with parts, apparel, and...
Location
Milwaukee, United States
Founded Year
1903
Annual Revenue
$5.19 B (USD)
Net Profit
$455.36 M (USD)
EBITDA
$607.79 M (USD)
Employees
5,900
As of 2024
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Peer comparison for Harley Davidson

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Competitors of Harley Davidson

Harley Davidson operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ultraviolette, Hero MotoCorp, Zero Motorcycles, ElectricPe and Damon, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
High-performance electric motorcycles for street and sports use are engineered.
Locked Locked Locked
Motorcycles, scooters, and electric vehicles are manufactured and distributed.
Locked Locked Locked
Manufacturer of electric motorbikes
Locked Locked Locked
Multi-brand electric vehicles are sold with charging services provided.
Locked Locked Locked
Electric motorcycles with advanced safety features are manufactured by Damon.
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Detailed competitors of Harley Davidson

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Latest news on Harley Davidson

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Complete news archive for Harley Davidson

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Frequently Asked Questions about Harley Davidson

Harley Davidson was founded in 1903.

Harley Davidson is headquartered in Milwaukee, United States. It is registered at Milwaukee, Wisconsin, United States.

Jochen Zeitz is the current CEO of Harley Davidson.

As of Dec 31, 2024, the latest employee count at Harley Davidson is 5,900.

Annual revenue of Harley Davidson is $5.19B as on Dec 31, 2024.

Harley-Davidson was founded in 1903 in Milwaukee, United States, within the automotive sector focused on motorcycles. New and used motorcycles are produced, alongside genuine parts and apparel. Financial services, including loans, insurance, protection plans, and a visa card, are provided to customers. Operations extend globally from the U.S. base. In 2018, annual revenues reached 5.71 billion, with net profit at 0.53 billion.

Harley Davidson's top competitors include Ultraviolette, Zero Motorcycles and Hero MotoCorp.

Harley Davidson offers Motorcycles, Parts and Accessories, and Apparel.

Yes, Harley Davidson is publicly traded on NYSE under the ticker symbol HOG.

Harley Davidson has made 3 acquisitions, including MV Agusta, STACYC, and harleycanada.com.

The ticker symbol of Harley Davidson is HOG on NYSE.

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