About Hartley Botanic
Hartley Botanic is an Agriculture company based in Woburn (United States) founded in 1938, and was acquired by Alcuin Capital Partners in May 2021. Handmade aluminum greenhouses are manufactured by Hartley Botanic. It operates on a Direct-to-Consumer (D2C) model. Its website hartley-botanic.com draws about 17 thousand monthly visits. Hartley Botanic offers products and services including Victorian Greenhouses, Modern Horticulture Greenhouses, Heritage Greenhouses, and Custom Made Greenhouses. Its focus areas include Consumer Goods, Home & Garden and Gardening Equipment. Its competitors include Tortuga AgTech, Koidra and Zordi; 3 of its 3 listed competitors have raised funding.
Company details
Aluminum greenhouses are produced by Hartley Botanic, a company established in 1938. Operations are focused on designing and manufacturing high-quality gardening structures. Various styles including Victorian, Modern Horticulture, Heritage, and Custom Made greenhouses are offered. The company serves multiple international markets such as the United States, United Kingdom, Canada, and others. A lifetime guarantee is provided on products, ensuring durability. Solutions cater to both aesthetic and functional gardening needs. The sector primarily involves consumer goods within home and garden equipment.
- Headquarters Woburn, United States
- Stage Acquired
- SectorsAgriculture
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website hartley-botanic.com
- Social LinkedIn X Facebook Instagram
- Acquired by Alcuin Capital Partners (May 2021)
- Legal Name Hartley Botanic
- InvestorsRockpool Investments
& 1 more
- Acquired by
Products & Services of Hartley Botanic
Hartley Botanic offers a comprehensive portfolio of products and services, including Victorian Greenhouses, Modern Horticulture Greenhouses, Heritage Greenhouses, and Custom Made Greenhouses.
Victorian-style greenhouses are designed for aesthetic gardening spaces.
Modern greenhouses are built for efficient horticultural practices.
Heritage greenhouses are crafted with traditional design elements.
Custom greenhouses are tailored to specific customer requirements.
Investors in Hartley Botanic
Hartley Botanic has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Rockpool Investments and Alcuin Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Rockpool Investments is focused on connecting investors with UK private companies. | rockpool.uk.com | London, United Kingdom | ||
Private equity investments are made in ambitious UK businesses. | alcuincapital.com | London, United Kingdom |
Investor details for Hartley Botanic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Hartley Botanic
3 dated milestones of Hartley Botanic across 83 years, from founding to its latest funding, stage changes and deals.
- Founded Hartley Botanic is founded.
- Exit Acquired by Rockpool Investments.
- Exit Acquired by Alcuin Capital Partners.
Competitors of Hartley Botanic
Hartley Botanic has 3 listed competitors in our database, 3 of them funded. They include Tortuga AgTech, Koidra and Zordi.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tortugaagtech.com | 2016 | Denver, United States | $27.67M | 18 | Provider of AI-enabled robot greenhouses systems | |
| koidra.ai | 2020 | Seattle, United States | $4.5M | IoT and AI-based solutions for indoor farm automation are provided. | ||
| zordi.com | 2004 | San Francisco, United States | $20M | AI-based greenhouse systems for strawberry cultivation are provided. |
Detailed competitors of Hartley Botanic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Hartley Botanic
The website of Hartley Botanic (hartley-botanic.com) receives about 17.4K visits a month.
- Monthly visits17.4K
▲ 5.3% vs previous month
Websites whose visitors overlap most with Hartley Botanic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fullbloomgreenhouse.com | 100% | #6,519,496 | View details | ||
marriedtoplants.com | marriedtoplants.com | 93% | #4,694,763 | β | |
plantperfect.com | plantperfect.com | 92% | #2,836,323 | β | |
pacifichorticulture.org | pacifichorticulture.org | 91% | #986,093 | β | |
happysprout.com | happysprout.com | 82% | #4,399,898 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 34 similar websites and full traffic analytics for Hartley Botanic
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 34 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Crop Tech & Equipment
3 companies that operate in the same segment as Hartley Botanic (Crop Tech & Equipment) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of plant-based food ingredients | 2012 | St. Louis, Missouri, United States | USD 406.99 M | USD 470 M | ||
Robotic equipment for automating weeding on vegetable farms is developed. | 2016 | San Francisco, California, United States | USD 139.96 M | 73 | ||
Provider of farmers networking platform | 2014 | San Carlos, California, United States | USD 981.09 M | 808 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Hartley Botanic
Complete news archive for Hartley Botanic
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Hartley Botanic
Hartley Botanic was founded in 1938.
Hartley Botanic is headquartered in Woburn, United States. It is registered at Woburn, Massachusetts, United States.
Aluminum greenhouses are produced by Hartley Botanic, a company established in 1938. Operations are focused on designing and manufacturing high-quality gardening structures. Various styles including Victorian, Modern Horticulture, Heritage, and Custom Made greenhouses are offered. The company serves multiple international markets such as the United States, United Kingdom, Canada, and others. A lifetime guarantee is provided on products, ensuring durability. Solutions cater to both aesthetic and functional gardening needs. The sector primarily involves consumer goods within home and garden equipment.
Hartley Botanic's top competitors include Tortuga AgTech, Zordi and Koidra.
Hartley Botanic offers Victorian Greenhouses, Modern Horticulture Greenhouses, Heritage Greenhouses, and Custom Made Greenhouses.
Hartley Botanic has 2 investors. Key investors include Rockpool Investments, and Alcuin Capital Partners.
Hartley Botanic operates through Hartley Botanic.
Yes. Hartley Botanic was acquired by Alcuin Capital Partners in May 2021.

