About Hastings Direct
Hastings Direct is a Financial Services company based in United States founded in 1997, and was acquired by IAG in September 2006. Internet first property and casualty insurance broker. The company has 2,994 employees. Its website hastingsdirect.com draws about 2.7 million monthly visits. Its focus areas include Insurance Distribution, Property & Casualty, Diversified and Internet-First.
Company details
Hastings Direct was founded in 1997 as an internet-first broker in the property and casualty insurance sector. Operations are centered on online distribution of insurance products, including home, car, and related coverage options. Services are delivered digitally to customers, with the company headquartered in Sussex, United States. Focus remains on efficient brokerage without physical branches.
- Headquarters Sussex, United States
- Employees 2,994
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Insurance
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website hastingsdirect.com
- Social LinkedIn X Facebook
- Acquired by IAG (Sep 2006)
Investors in Hastings Direct
Hastings Direct has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include IAG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
IAG is engaged in providing insurance and reinsurance services across Australia and New Zealand. | 1920 | iag.com.au | Sydney, Australia |
Investor details for Hastings Direct
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Timeline of Hastings Direct
2 dated milestones of Hastings Direct across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Hastings Direct is founded.
- Exit Acquired by IAG.
Web traffic of Hastings Direct
The website of Hastings Direct (hastingsdirect.com) receives about 2.7M visits a month and ranks #17,941 among all websites worldwide, #1,161 in Insurance.
- Monthly visits2.7M
▲ 13.4% vs previous month
- Unique visitors869.5K
per month
- Global rank#17,941
among all websites
- Category rank#1,161
Finance · Insurance
- Bounce rate32%
- Pages per visit5.9
- Average visit4 min 17 sec
- DevicesDesktop 21% Β· Mobile 79%
Websites whose visitors overlap most with Hastings Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gocompare.com | 100% | 3.4M | #14,026 | View details | |
| admiral.com | 93% | 4.9M | #8,844 | View details | |
| comparethemarket.com | 92% | #3,408 | View details | ||
aviva.co.uk | aviva.co.uk | 75% | #9,637 | β | |
| esure.com | 72% | 669.3K | #61,970 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Hastings Direct
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Insurance & Risk Management
3 companies that operate in the same segment as Hastings Direct (Insurance & Risk Management) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | |||
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States |
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Related news about Hastings Direct
Complete news archive for Hastings Direct
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Frequently Asked Questions about Hastings Direct
Hastings Direct was founded in 1997.
Hastings Direct is headquartered in United States.
Hastings Direct has 2,994 employees.
Hastings Direct was founded in 1997 as an internet-first broker in the property and casualty insurance sector. Operations are centered on online distribution of insurance products, including home, car, and related coverage options. Services are delivered digitally to customers, with the company headquartered in Sussex, United States. Focus remains on efficient brokerage without physical branches.
Hastings Direct has 1 investor. Key investors include IAG.
Yes. Hastings Direct was acquired by IAG in September 2006.
The website of Hastings Direct receives about 2.7 million visits a month and ranks #17,941 among all websites worldwide.

