About Hawthorne
Hawthorne is a company based in New York (United States) founded in 2016 by Brian Jeong and Phillip Wong. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Hawthorne has raised $22.5 million across 5 funding rounds from investors including Techstars, Coefficient Capital and Imaginary Ventures. Hawthorne offers products and services including Surround Scent and Core Collection. Hawthorne operates in a competitive market with competitors including Dr. Squatch Soap Co., BHOLI by Vartika, Bholi Sarees and Callina, among others.
- Headquarter New York, United States
- Founders Brian Jeong, Phillip Wong
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Sectors
ConsumerHealthcare
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Hawthorne Lab Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$22.5 M (USD)
in 5 rounds
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Latest Funding Round
$12 M (USD), Series B
Nov 03, 2021
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Investors
Techstars
& 10 more
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Employee Count
Employee Count
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Products & Services of Hawthorne
Hawthorne offers a comprehensive portfolio of products and services, including Surround Scent and Core Collection. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A signature scent collection for personal fragrance use.
A range of personal care products for grooming.
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Funding Insights of Hawthorne
Hawthorne has successfully raised a total of $22.5M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $12.0M
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First Round
First Round
(28 Sep 2017)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2021 | Amount | Series B - Hawthorne | Valuation | Coefficient Capital | |
| May, 2019 | Amount | Series A - Hawthorne | Valuation | Natalie Massenet , Nick Brown | |
| Jun, 2018 | Amount | Seed - Hawthorne | Valuation | Right Side Capital Management |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Hawthorne
Hawthorne has secured backing from 11 investors, including venture fund and angel investors. Prominent investors backing the company include Techstars, Coefficient Capital and Imaginary Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment in consumer shifts is facilitated by Coefficient Capital.
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Founded Year | Domain | Location | |
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Retail and technology startups are funded by Imaginary venture capital.
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Founded Year | Domain | Location | |
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Comcast Ventures is focused on investing in technology startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Hawthorne
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Hawthorne
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Hawthorne Comparisons
Competitors of Hawthorne
Hawthorne operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Dr. Squatch Soap Co., BHOLI by Vartika, Bholi Sarees and Callina, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand offering subscription-based grooming products for men
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| domain | founded_year | HQ Location |
Online retailer of traditional Indian sarees and fabrics for global customers.
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| domain | founded_year | HQ Location |
Sells traditional Indian sarees online with worldwide shipping and designs.
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| domain | founded_year | HQ Location |
Online platform for poker games, tournaments, and interactive gaming.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Hawthorne
Frequently Asked Questions about Hawthorne
When was Hawthorne founded?
Hawthorne was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Where is Hawthorne located?
Hawthorne is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Hawthorne?
Brian Jeong is the current CEO of Hawthorne. They have also founded this company.
Is Hawthorne a funded company?
Hawthorne is a funded company, having raised a total of $22.5M across 5 funding rounds to date.
What does Hawthorne do?
Hawthorne is focused on the sale of personal fragrance and care products through a direct-to-consumer model. Products are offered in categories such as colognes, hair, body, face, and home bundles. A subscription service is provided for recurring orders. Distribution is facilitated via online platforms and select retail partnerships like Ulta Stores. Customer satisfaction is prioritized with a 30-day return or exchange policy.
Who are the top competitors of Hawthorne?
Hawthorne's top competitors include Dr. Squatch Soap Co., BHOLI by Vartika and Bholi Sarees.
What products or services does Hawthorne offer?
Hawthorne offers Surround Scent and Core Collection.
Who are Hawthorne's investors?
Hawthorne has 11 investors. Key investors include Techstars, Coefficient Capital, Imaginary Ventures, Natalie Massenet, and Nick Brown.