About Hawthorne
Hawthorne is a company based in New York (United States) founded in 2016 by Brian Jeong and Phillip Wong. It operates as a Direct-to-Consumer (D2C) and Subscription Services. Hawthorne has raised $22.5 million across 5 funding rounds from investors including Techstars, Coefficient Capital and Imaginary Ventures. Hawthorne offers products and services including Surround Scent and Core Collection. Hawthorne operates in a competitive market with competitors including Dr. Squatch Soap Co, BHOLI by Vartika, Bholi Sarees and Callina, among others.
- Headquarter New York, United States
- Founders Brian Jeong, Phillip Wong
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Sectors
ConsumerHealthcare
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Phone
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Website
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Social
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- Legal Name Hawthorne Lab Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$22.5 M (USD)
in 5 rounds
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Latest Funding Round
$12 M (USD), Series B
Nov 03, 2021
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Investors
Techstars
& 10 more
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Employee Count
Not available
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Products & Services of Hawthorne
Hawthorne offers a comprehensive portfolio of products and services, including Surround Scent and Core Collection.
A signature scent collection for personal fragrance use.
A range of personal care products for grooming.
People of Hawthorne
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Funding Insights of Hawthorne
Hawthorne has successfully raised a total of $22.5M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Hawthorne
Hawthorne has secured backing from 11 investors, including venture fund and angel investors. Prominent investors backing the company include Techstars, Coefficient Capital and Imaginary Ventures.
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Investment in consumer shifts is facilitated by Coefficient Capital.
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Retail and technology startups are funded by Imaginary venture capital.
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Comcast Ventures is focused on investing in technology startups.
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Investor details for Hawthorne
Investor domains, locations, round participation, and complete history require an active premium plan.
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Investments & Acquisitions by Hawthorne
Investment portfolio details for Hawthorne
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Financial Statements - Hawthorne
Detailed financials for Hawthorne
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Hawthorne Comparisons
Peer comparison for Hawthorne
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Competitors of Hawthorne
Hawthorne operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Dr. Squatch Soap Co., BHOLI by Vartika, Bholi Sarees and Callina, among others.
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Internet first brand offering subscription-based grooming products for men
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Online retailer of traditional Indian sarees and fabrics for global customers.
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Sells traditional Indian sarees online with worldwide shipping and designs.
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Online platform for poker games, tournaments, and interactive gaming.
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Detailed competitors of Hawthorne
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Latest news on Hawthorne
Complete news archive for Hawthorne
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Frequently Asked Questions about Hawthorne
Hawthorne was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Hawthorne is headquartered in New York, United States. It is registered at New York, New York, United States.
Brian Jeong is the current CEO of Hawthorne. They have also founded this company.
Hawthorne is a funded company, having raised a total of $22.5M across 5 funding rounds to date.
Hawthorne is focused on the sale of personal fragrance and care products through a direct-to-consumer model. Products are offered in categories such as colognes, hair, body, face, and home bundles. A subscription service is provided for recurring orders. Distribution is facilitated via online platforms and select retail partnerships like Ulta Stores. Customer satisfaction is prioritized with a 30-day return or exchange policy.
Hawthorne's top competitors include Dr. Squatch Soap Co., BHOLI by Vartika and Bholi Sarees.
Hawthorne offers Surround Scent and Core Collection.
Hawthorne has 11 investors. Key investors include Techstars, Coefficient Capital, Imaginary Ventures, Natalie Massenet, and Nick Brown.