About Haystack
Haystack is a company based in Brisbane (Australia) founded in 2014. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Haystack has raised $1.1 million across 2 funding rounds from investors including FollowTheSeed. Haystack offers products and services including Digital Business Cards, NFC Integration, and CRM Integration. Haystack operates in a competitive market with competitors including Sansan, Remember, Uniqode, Mobilo Card and Popl, among others.
- Headquarter Brisbane, Australia
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Haystack Australia Pty Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.1 M (USD)
in 2 rounds
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Products & Services of Haystack
Haystack offers a comprehensive portfolio of products and services, including Digital Business Cards, NFC Integration, and CRM Integration. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Digital cards are provided for seamless networking solutions.
NFC technology is used for in-person digital connections.
Leads are synced with CRM for efficient management.
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Sales and Marketing
2 people
Co Team
1 people
Leadership Team
1 people
Customer Team
1 people
Senior Team
1 people
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Funding Insights of Haystack
Haystack has successfully raised a total of $1.1M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(29 Apr 2016)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2017 | Amount | Seed - Haystack | Valuation |
investors |
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| Apr, 2016 | Amount | Angel Round - Haystack | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Haystack
Haystack has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include FollowTheSeed. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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A global data-driven venture capital firm focused on innovation.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Haystack
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Haystack
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Haystack Comparisons
Competitors of Haystack
Haystack operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sansan, Remember, Uniqode, Mobilo Card and Popl, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Business card management software for enterprises
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| domain | founded_year | HQ Location |
A recruitment platform for career professionals and headhunting is provided.
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| domain | founded_year | HQ Location |
Digital business card solutions for businesses
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| domain | founded_year | HQ Location |
Cloud based digital business card solutions
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| domain | founded_year | HQ Location |
Provider of a digital business card platform that offers smart contact management and lead capture forms
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| domain | founded_year | HQ Location |
Digital business card platform for businesses
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Haystack
Frequently Asked Questions about Haystack
When was Haystack founded?
Haystack was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Where is Haystack located?
Haystack is headquartered in Brisbane, Australia. It is registered at Brisbane, Queensland, Australia.
Is Haystack a funded company?
Haystack is a funded company, having raised a total of $1.1M across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $1.1M, raised on Apr 29, 2016.
What does Haystack do?
Haystack is recognized as a leading platform for digital business cards, serving teams and enterprises globally. Solutions are provided for networking through customizable, brand-aligned digital cards that can be shared via QR codes, email, and NFC technology. Support is extended to large-scale deployments with features like CRM integration, caller ID trust-building, and sustainability initiatives. Sectors such as technology and business networking are primarily targeted, with a focus on enhancing professional connections and reducing environmental impact through digital alternatives to paper cards.
Who are the top competitors of Haystack?
What products or services does Haystack offer?
Haystack offers Digital Business Cards, NFC Integration, and CRM Integration.
Who are Haystack's investors?
Haystack has 1 investor. Key investors include FollowTheSeed.