About HBS
HBS is a company based in Little Chute (United States) founded in 1992 was acquired by GenNx360 Capital Partners in October 2025. It operates as a Managed Services, IaaS (Infrastructure-as-a-Service), and Professional Services. HBS has completed 1 acquisition, including Applied Tech. HBS offers products and services including Managed One, Cloud Solutions, and Cybersecurity Services.
- InvestorsAlvarez & Marsal Capital
& 1 more
- Investments & Acquisitions
- Acquired byGenNx360 Capital Partners
(Oct 2025)
Products & Services of HBS
HBS offers a comprehensive portfolio of products and services, including Managed One, Cloud Solutions, and Cybersecurity Services.
Comprehensive IT support services are provided by HBS team.
Cloud-based infrastructure solutions are offered for various needs.
Security solutions are delivered to protect organizational data.
Apps and channels of HBS
its YouTube channel Heartland Business Systems has 155 subscribers and 30 videos.
Videos from HBS
The most watched videos on HBS's YouTube channel, Heartland Business Systems (155 subscribers). Click a video to play it here.
More on Heartland Business Systems.
Funding Insights of HBS
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of HBS with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | – | Private Equity Round | – | Alvarez & Marsal Capital | – |
2 investors in total: 2 institutional.
Investors in HBS
HBS has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Alvarez & Marsal Capital and GenNx360.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A multi-strategy private equity investment firm is operated by Alvarez & Marsal Capital. | – | a-mcapital.com | Greenwich, United States | |
GenNx360 is engaged in private equity investments for industrial sectors. | – | gennx360.com | New York, United States |
Investor details for HBS
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of HBS
104 people are tracked at HBS (21 in leadership, 83 in team).
| Name | Role | Group |
|---|---|---|
Peter Helander | CEO | Leadership |
Jim Victorin | Sales Director | Leadership |
Bri Santos | Human Resources Business Partner | Leadership |
Krystal S. | Director Of Financial Planning And Analysis | Leadership |
Christopher Reddy Cpa | Director Of Business Operations | Leadership |
Panhia Yang | Senior Human Resources Business Partner | Leadership |
Jordan Engbers | Director Of Microsoft Sales And Corporate Marketing | Leadership |
Tracy Presteen Shrm-Cp (Reich) | Vice President, Human Resources | Leadership |
Pieter Lesterhuis | Chief Financial Officer | Leadership |
Jim Dillon | General Manager | Leadership |
Paul Thon | General Manager | Leadership |
Ben Simon Turner | Chief Operating Officer | Leadership |
Keith Midkiff | General Manager | Leadership |
Jason Nuss | General Manager | Leadership |
Bill Henry | General Manager | Leadership |
Michael Nolan | Chief Commercial Officer (cco) | Leadership |
Troy Day | Vice President Finance | Leadership |
Scott Mastenbrook | General Manager | Leadership |
Jennifer Bricker | General Manager | Leadership |
Ashley Plageman | Partner Relations Specialist | Leadership |
84 more people are available in the full profile.
Complete people profiles for HBS
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by HBS
HBS has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Applied Tech.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of IT service suite solutions | appliedtech.us | Madison, United States | 1999 | Apr 2026 | •••• |
Complete acquisition details for HBS
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of HBS
4 dated milestones of HBS across 34 years, from founding to its latest funding, stage changes and deals.
- Founded HBS is founded.
- Funding First funding round.
- Exit Acquired by GenNx360 Capital Partners.
- Acquisition Acquires Applied Tech.
Web traffic of HBS
The website of HBS (hbs.net) receives about 66.3K visits a month.
- Monthly visits66.3K
▲ 2.4% vs previous month
Websites whose visitors overlap most with HBS. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fayebsg.com | 100% | – | – | View details | |
qbsol.com | qbsol.com | 86% | – | – | – |
| moesif.com | 77% | 120.8K | #366,093 | View details | |
| logicgate.com | 77% | 64.1K | #485,425 | View details | |
| testpros.com | 77% | – | #2,197,028 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for HBS
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to HBS
10 companies that operate in the same segment as HBS (IT Industry Associations & Events), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
IT event organizing services are provided by DoraHacks. | 2014 | Las Vegas, Nevada, United States | USD 28 M | – | – | |
Organiser of IT events | 1998 | Germiston, Gauteng, South Africa | – | USD 307.96 M | – | |
Startup acceleration, funding, and mentorship services are delivered by India Accelerator. | 2017 | Gurugram, Haryana, India | – | USD 1.01 M | – | |
Online community for coding challenges, skill tests, webinars, and tech job opportunities. | 2000 | Noida, Uttar Pradesh, India | – | USD 170.53 M | – | |
Cybersecurity support and expertise are provided across the European Union. | 2004 | Marousi, Attica, Greece | – | – | – | |
Startup engagement platform for skill enhancement, corporate collaborations, and investor connections in the venture capital ecosystem. | 2015 | Mumbai, Maharashtra, India | – | USD 2.58 M | 13 | |
A community for SaaS and AI founders focused on networking, events, and resources. | 2018 | Chennai, Tamil Nadu, India | – | USD 619.7 K | 1 | |
Association focused on domain name registry and internet services | 1998 | Prague, Czechia | – | USD 10.03 M | 145 | |
ACS is recognized as the leading professional association for Australia's technology community. | 1966 | Sydney, New South Wales, Australia | – | – | – | |
Offers professional IT certifications and training in agile, DevOps, and cloud computing worldwide. | 2001 | Gurugram, Haryana, India | – | USD 61.23 M | 1,329 |
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Frequently Asked Questions about HBS
HBS was founded in 1992 and raised its 1st funding round 30 years after it was founded.
HBS is headquartered in Little Chute, United States. It is registered at Little Chute, Wisconsin, United States.
Peter Helander is the current CEO of HBS.
HBS, known as Heartland Business Systems, is engaged in delivering technology and cybersecurity solutions to organizations. Services are provided across various sectors including cloud infrastructure, data center solutions, managed IT services, and cybersecurity risk assessments. Customized solutions are offered to align technology with business strategies, enhancing efficiency and security. Support is extended through managed services like Managed One, ensuring operational continuity. Collaboration and application modernization are also facilitated to future-proof organizational tech stacks.
HBS offers Managed One, Cloud Solutions, and Cybersecurity Services.
HBS has made 1 acquisition, including Applied Tech.
HBS has 2 investors. Key investors include Alvarez & Marsal Capital, and GenNx360.
HBS operates through Heartland Business Systems.
Yes. HBS was acquired by GenNx360 Capital Partners in October 2025.