About Heaps Normal
Heaps Normal is a company based in Canberra (Australia) founded in 2020 by Ben Holdstock, Peter Brennan, Jordy Smith, and Andy Miller.. Heaps Normal has raised $8.5 million across 2 funding rounds from investors including Robbie Williams, Matt de Boer and Kate Morris. Heaps Normal offers products and services including Quiet XPA Case, Another Lager Case, Half Day Hazy Case, Heaps Normal Mixed Case, and Norm Tee. Heaps Normal operates in a competitive market with competitors including Brunswick Aces, Monceau, Cool Cool Beverage, sorzero and Three Oaks Cider, among others.
- Headquarter Canberra, Australia
- Founders Ben Holdstock, Peter Brennan, Jordy Smith, Andy Miller
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$8.5 M (USD)
in 2 rounds
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Latest Funding Round
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Investors
Robbie Williams
& 5 more
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Employee Count
Employee Count
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Products & Services of Heaps Normal
Heaps Normal offers a comprehensive portfolio of products and services, including Quiet XPA Case, Another Lager Case, Half Day Hazy Case, Heaps Normal Mixed Case, and Norm Tee. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Case of non-alcoholic XPA beer for online purchase.
Case of non-alcoholic lager beer for consumers.
Case of hazy non-alcoholic beer for everyday enjoyment.
Variety case of non-alcoholic beers for sampling.
White t-shirt branded with company logo.
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Funding Insights of Heaps Normal
Heaps Normal has successfully raised a total of $8.5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(29 Nov 2021)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2025 | Amount | Series B - Heaps Normal | Valuation |
investors |
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| Nov, 2021 | Amount | Series A - Heaps Normal | Valuation | Matt de Boer , Kate Morris |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Heaps Normal
Heaps Normal has secured backing from 6 investors, including angel and venture fund investors. Prominent investors backing the company include Robbie Williams, Matt de Boer and Kate Morris. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Athletic Ventures is formed by elite athletes investing in innovative companies.
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Founded Year | Domain | Location | |
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MD
Matt de Boer |
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Founded Year | Domain | Location |
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KM
Kate Morris |
Co-founder of Nykaa, leading beauty platform, active angel investor in India.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Heaps Normal
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Heaps Normal
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Heaps Normal Comparisons
Competitors of Heaps Normal
Heaps Normal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brunswick Aces, Monceau, Cool Cool Beverage, sorzero and Three Oaks Cider, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Alcoholic and non-alcoholic spirits with matching flavors are manufactured.
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| domain | founded_year | HQ Location |
Manufacturer of craft non-alcoholic beverages
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| domain | founded_year | HQ Location |
Non-alcoholic beers are branded and distributed by Cool Cool Beverage.
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| domain | founded_year | HQ Location |
Operates as a brand offering a variety of non-alcoholic beverages for consumers.
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| domain | founded_year | HQ Location |
Produces cider and spirits, shares cocktail recipes from Australian creators.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Heaps Normal
Frequently Asked Questions about Heaps Normal
When was Heaps Normal founded?
Heaps Normal was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Where is Heaps Normal located?
Heaps Normal is headquartered in Canberra, Australia. It is registered at Canberra, Australian Capital Territory, Australia.
Is Heaps Normal a funded company?
Heaps Normal is a funded company, having raised a total of $8.5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8.5M, raised on Nov 29, 2021.
What does Heaps Normal do?
Heaps Normal was founded in 2020 in Canberra, Australia, by co-founders Ben Holdstock, Peter Brennan, Jordy Smith, and Andy Miller. The company operates in the non-alcoholic beverage sector, focusing on the production and distribution of alcohol-free beer alternatives. Products are developed to mimic traditional beer profiles without alcohol content. Operations are centered in Australia, with online presence maintained through heapsnormal.com for consumer access and information.
Who are the top competitors of Heaps Normal?
Heaps Normal's top competitors include Brunswick Aces, Cool Cool Beverage and Monceau.
What products or services does Heaps Normal offer?
Heaps Normal offers Quiet XPA Case, Another Lager Case, Half Day Hazy Case, Heaps Normal Mixed Case, and Norm Tee.
Who are Heaps Normal's investors?
Heaps Normal has 6 investors. Key investors include Robbie Williams, Matt de Boer, Kate Morris, Simon Griffiths, and Bec Milgrom.
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