Heartland Waffle

Westwood, United States Founded: 1986 • Age: 40 yrs Acquired By Arbor Investments
Waffles and pancakes are branded under Heartland Waffle.

About Heartland Waffle

Heartland Waffle is a Consumer company based in Westwood (United States) founded in 1986 by Mary Steeb, and was acquired by Arbor Investments in June 2023. Waffles and pancakes are branded under Heartland Waffle. Heartland Waffle offers products and services including Waffle Program, Waffle Mixes, Pancake Mixes, and Waffle Equipment. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Consumer Goods. Its competitors include General Mills, Kraft Heinz Company and Conagra Brands.

Company details

Heartland Waffle was founded in 1986 and is based in Westwood, United States. Operations center on the food sector, where waffles and pancakes are developed and marketed as a branded product line. The company focuses on breakfast items, with distribution handled through various channels in the domestic market. Key leadership includes founder Mary Steeb, overseeing product strategy and growth.

Key Metrics

Products & Services of Heartland Waffle

Heartland Waffle offers a comprehensive portfolio of products and services, including Waffle Program, Waffle Mixes, Pancake Mixes, and Waffle Equipment.

Waffle Program
Food Service Program

Offers mixes and equipment for waffle preparation in businesses

Waffle Mixes
Food Products

Provides easy-to-make mixes for high-quality waffles

Pancake Mixes
Food Products

Supplies mixes for superior-tasting pancakes in food service

Waffle Equipment
Kitchen Equipment

Includes bakers and tools for efficient waffle production

Investors in Heartland Waffle

Heartland Waffle has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Arbor Private Investment Company.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Investment in food businesses is facilitated by this company.
1999arborpic.comChicago, United States
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People of Heartland Waffle

1 people are tracked at Heartland Waffle (1 in leadership).

NameRoleGroup
Mary Steeb
FounderLeadership
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Complete people profiles for Heartland Waffle

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Timeline of Heartland Waffle

2 dated milestones of Heartland Waffle across 37 years, from founding to its latest funding, stage changes and deals.

  1. Founded Heartland Waffle is founded.
  2. Exit Acquired by Arbor Investments.

Competitors of Heartland Waffle

Heartland Waffle has 3 listed competitors in our database. They include General Mills, Kraft Heinz Company and Conagra Brands.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
generalmills.com1866Minneapolis, United States34,000
Multi-category food products are produced and distributed globally.
kraftheinzcompany.com2013Pittsburgh, United States38,000
Processed foods and beverages are manufactured globally.
conagrabrands.com1919Chicago, United States18,600
Vertically integrated company in manufacturing and supply of value-added meat and food products
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Detailed competitors of Heartland Waffle

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Web traffic of Heartland Waffle

The website of Heartland Waffle (heartlandwaffles.com) receives about 2.7K visits a month.

  • Monthly visits
    2.7K

    ▲ 94.3% vs previous month

Top companies in Food & Beverage Products & Processing

3 companies that operate in the same segment as Heartland Waffle (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Hens and cattle are reared to supply eggs and butter.
2007Austin, Texas, United StatesUSD 49.96 MUSD 759.44 M598
Provider of bakery-cafe services and a loyalty program
1987St. Louis, Missouri, United StatesUSD 145.61 M
Food, snacks, and beverages are produced and distributed globally.
1898Purchase, New York, United StatesUSD 93.92 B319,000
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Related news about Heartland Waffle

Golden Malted Waffles names new CEO
Bakingbusiness β€’ 3 years ago
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Frequently Asked Questions about Heartland Waffle

Heartland Waffle was founded in 1986.

Heartland Waffle is headquartered in Westwood, United States. It is registered at Westwood, California, United States.

Heartland Waffle was founded in 1986 and is based in Westwood, United States. Operations center on the food sector, where waffles and pancakes are developed and marketed as a branded product line. The company focuses on breakfast items, with distribution handled through various channels in the domestic market. Key leadership includes founder Mary Steeb, overseeing product strategy and growth.

Heartland Waffle's top competitors include Kraft Heinz Company, General Mills and Conagra Brands.

Heartland Waffle offers Waffle Program, Waffle Mixes, Pancake Mixes, and Waffle Equipment.

Heartland Waffle has 1 investor. Key investors include Arbor Private Investment Company.

Yes. Heartland Waffle was acquired by Arbor Investments in June 2023.

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