About Heartland Waffle
Heartland Waffle is a Consumer company based in Westwood (United States) founded in 1986 by Mary Steeb, and was acquired by Arbor Investments in June 2023. Waffles and pancakes are branded under Heartland Waffle. Heartland Waffle offers products and services including Waffle Program, Waffle Mixes, Pancake Mixes, and Waffle Equipment. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Consumer Goods. Its competitors include General Mills, Kraft Heinz Company and Conagra Brands.
Company details
Heartland Waffle was founded in 1986 and is based in Westwood, United States. Operations center on the food sector, where waffles and pancakes are developed and marketed as a branded product line. The company focuses on breakfast items, with distribution handled through various channels in the domestic market. Key leadership includes founder Mary Steeb, overseeing product strategy and growth.
- Headquarters Westwood, United States
- Founders Mary Steeb
- Stage Acquired
- SectorsConsumer
- Phoneβ’β’β’β’ β’β’β’β’
- Website heartlandwaffles.com
- Social LinkedIn X Facebook
- Acquired by Arbor Investments (Jun 2023)
- Investors
- Acquired byArbor Investments
(Jun 2023)
Products & Services of Heartland Waffle
Heartland Waffle offers a comprehensive portfolio of products and services, including Waffle Program, Waffle Mixes, Pancake Mixes, and Waffle Equipment.
Offers mixes and equipment for waffle preparation in businesses
Provides easy-to-make mixes for high-quality waffles
Supplies mixes for superior-tasting pancakes in food service
Includes bakers and tools for efficient waffle production
Investors in Heartland Waffle
Heartland Waffle has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Arbor Private Investment Company.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in food businesses is facilitated by this company. | 1999 | arborpic.com | Chicago, United States |
Investor details for Heartland Waffle
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People of Heartland Waffle
1 people are tracked at Heartland Waffle (1 in leadership).
| Name | Role | Group |
|---|---|---|
Mary Steeb | Founder | Leadership |
Complete people profiles for Heartland Waffle
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Timeline of Heartland Waffle
2 dated milestones of Heartland Waffle across 37 years, from founding to its latest funding, stage changes and deals.
- Founded Heartland Waffle is founded.
- Exit Acquired by Arbor Investments.
Competitors of Heartland Waffle
Heartland Waffle has 3 listed competitors in our database. They include General Mills, Kraft Heinz Company and Conagra Brands.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| generalmills.com | 1866 | Minneapolis, United States | 34,000 | Multi-category food products are produced and distributed globally. | ||
| kraftheinzcompany.com | 2013 | Pittsburgh, United States | 38,000 | Processed foods and beverages are manufactured globally. | ||
| conagrabrands.com | 1919 | Chicago, United States | 18,600 | Vertically integrated company in manufacturing and supply of value-added meat and food products |
Detailed competitors of Heartland Waffle
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Web traffic of Heartland Waffle
The website of Heartland Waffle (heartlandwaffles.com) receives about 2.7K visits a month.
- Monthly visits2.7K
▲ 94.3% vs previous month
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Heartland Waffle (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Heartland Waffle
Complete news archive for Heartland Waffle
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Frequently Asked Questions about Heartland Waffle
Heartland Waffle was founded in 1986.
Heartland Waffle is headquartered in Westwood, United States. It is registered at Westwood, California, United States.
Heartland Waffle was founded in 1986 and is based in Westwood, United States. Operations center on the food sector, where waffles and pancakes are developed and marketed as a branded product line. The company focuses on breakfast items, with distribution handled through various channels in the domestic market. Key leadership includes founder Mary Steeb, overseeing product strategy and growth.
Heartland Waffle's top competitors include Kraft Heinz Company, General Mills and Conagra Brands.
Heartland Waffle offers Waffle Program, Waffle Mixes, Pancake Mixes, and Waffle Equipment.
Heartland Waffle has 1 investor. Key investors include Arbor Private Investment Company.
Yes. Heartland Waffle was acquired by Arbor Investments in June 2023.

