About Heatmap
Heatmap is a company based in Larchmont (United States) founded in 2022 by Sara Oconnor, Randy Siegel, and Nico Lauricella. Heatmap has raised $5 million across 2 funding rounds. Heatmap offers products and services including News Articles and Subscriptions.
- Headquarter Larchmont, United States
- Founders Sara Oconnor, Randy Siegel, Nico Lauricella
- Website category Finance · Investing
- Email••••••••
- Phone•••• ••••
- Website heatmap.news
- Social X Facebook
- Legal Name Heatmap News, Inc
- Total Equity Funding$5M (USD)
in 2 rounds
- Latest Funding Round$1M (USD), Series A
Aug 2025
Products & Services of Heatmap
Heatmap offers a comprehensive portfolio of products and services, including News Articles and Subscriptions.
News articles on climate change, energy, and sustainability are provided as part of the offerings.
Subscriptions that grant access to newsletters and events are offered to users.
Funding Insights of Heatmap
Heatmap has successfully raised a total of $5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 2
- Last Round Series A — $1M
- First Round $4M
(Mar 2023)
All 2 funding rounds of Heatmap with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2025 | $1M | Series A | – | – | – |
| Mar 2023 | $4M | Series A | – | – | – |
People of Heatmap
16 people are tracked at Heatmap (6 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Sara Oconnor | Co-Founder | Leadership |
Randy Siegel | Co-Founder & CEO | Leadership |
Nico Lauricella | Co-Founder | Leadership |
Mike Munsell | VP Of Sales | Leadership |
John Lounsbery | CTO | Leadership |
Jill Kirkpatrick | Director Of Events & Marketing | Leadership |
Matthew Zeitlin | Correspondent | Team |
Jacob Lambert | Multimedia Editor | Team |
Jillian Goodman | Deputy Editor | Team |
Jesse Jenkins | Co-host, Shift KEY Podcast | Team |
Emily Pontecorvo | Staff Writer | Team |
Katie Brigham | Staff Writer | Team |
Jeva Lange | Founding Staff Writer | Team |
Robinson Meyer | Founding Executive Editor | Team |
Jael Holzman | Senior Reporter | Team |
Charlie Clynes | Analyst | Team |
Complete people profiles for Heatmap
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Heatmap
3 dated milestones of Heatmap across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Heatmap is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series A, of $1.0M.
Web traffic of Heatmap
The website of Heatmap (heatmap.news) receives about 119.2K visits a month and ranks #382,601 among all websites worldwide, #3,959 in Investing.
- Monthly visits119.2K
▲ 14% vs previous month
- Unique visitors47.7K
per month
- Global rank#382,601
among all websites
- Category rank#3,959
Finance · Investing
- Bounce rate48%
- Pages per visit2.0
- Average visit1 min 05 sec
- DevicesDesktop 48% · Mobile 52%
Websites whose visitors overlap most with Heatmap. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
stopsaving.com | stopsaving.com | 100% | – | #1,298,419 | – |
| newprivatemarkets.com | 92% | – | #1,001,848 | View details | |
| esgtoday.com | 92% | – | #88,758 | View details | |
| warriormetcoal.com | 92% | 6K | #3,226,235 | View details | |
| impactalpha.com | 92% | 61.9K | #487,769 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Heatmap
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Heatmap
Heatmap was founded in 2022 and raised its 1st funding round 1 year after it was founded.
Heatmap is headquartered in Larchmont, United States. It is registered at Larchmont, New York, United States.
Randy Siegel is the current CEO of Heatmap. They have also founded this company.
Heatmap is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Mar 2023.
Heatmap was established in 2022 and is headquartered in Larchmont, United States. Consulting services in the environmental media sector are offered, with a focus on advisory support for media-related environmental initiatives. The company operates within the consulting industry, serving clients through expertise in media strategies tied to environmental topics. Co-founders Sara Oconnor, Randy Siegel as CEO, and Nico Lauricella guide its activities.
Heatmap offers News Articles and Subscriptions.
Heatmap operates through Heatmap News, Inc.
The website of Heatmap receives about 119 thousand visits a month and ranks #382,601 among all websites worldwide.