About Hectre
Hectre is an Agriculture company based in Auckland (New Zealand) founded in 2015 by Matty Blomfield. It operates as an orchard management solutions are delivered via sensor-based devices. Hectre has raised $12.69 million across 3 funding rounds from investors including Nuance and Punakaiki Fund. Hectre offers products and services including Fruit Sizing, Orchard Management, Payroll, and Harvest Tracking. Its focus areas include Food and Agriculture Tech, Crop Tech, Farm Management Software and Orchard Management. Its legal entity is Hectre, Ltd. Its competitors include Agrotics, Orchard Robotics, Fruitwall, AFS and Elaisian and 4 more; 3 of its 9 listed competitors have raised funding.
Company details
Founded in 2015 and based in Auckland, New Zealand, Hectre operates in the agritech sector, focusing on orchard management. Sensor-based devices are employed to support a software platform for digital record-keeping of daily operations and inventory. Data related to pests, diseases, and hazards is captured and analyzed. Offline functionality is enabled through a digital bin card system. Historical performance is visualized in graphical and tabular formats for benchmarking purposes.
- Headquarters Auckland, New Zealand
- Founders Matty Blomfield
- SectorsAgriculture
- Website hectre.com
- Social LinkedIn X Facebook YouTube
- Legal Name Hectre, Ltd.
- Total Equity Funding$12.69M (USD)
in 3 rounds
- Latest Funding Round$7.27M (USD), Series A
Feb 2026
- InvestorsNuance
& 1 more
Products & Services of Hectre
Hectre offers a comprehensive portfolio of products and services, including Fruit Sizing, Orchard Management, Payroll, and Harvest Tracking.
Tool for fast and accurate fruit sizing to optimize sales decisions
Platform for tracking workers and agrochemical use in orchards
System for managing employee timesheets and wage calculations
App for bin ticketing and real-time harvest monitoring
Apps and channels of Hectre
Hectre publishes 2 mobile apps with over 1K+ downloads; its YouTube channel Hectre has 78 subscribers and 30 videos.
Videos from Hectre
The most watched videos on Hectre's YouTube channel, Hectre (78 subscribers). Click a video to play it here.
More on Hectre.
Funding Insights of Hectre
Hectre has successfully raised a total of $12.69M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $7.27 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.69M
- Total Rounds 3
- Last Round Series A — $7.27M
- First Round $2.43M
(Oct 2021)
- Investors Count 2
All 3 funding rounds of Hectre with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $7.27M | Series A | – | Punakaiki Fund | |
| Oct 2023 | $3M | Seed | – | Nuance | – |
| Oct 2021 | $2.43M | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Hectre
Hectre has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Nuance and Punakaiki Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | nuance.vc | - | |
- | – | punakaikifund.co.nz | - |
Investor details for Hectre
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Hectre
21 people are tracked at Hectre (5 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Matty Blomfield | Co-Founder | Leadership |
Bobby Barnes | Head Of Customer Success | Leadership |
Aaron Croft | Head Of Product | Leadership |
Sagi Adiv | CTO | Leadership |
Omar Gomez | General Manager, NA | Leadership |
Quan Nguyen | Computer Vision And Machine Learning Project Engineer | Team |
Jimmy Zingler | Product Adviser | Team |
Sabrian Jufenlindo | Full Stack Developer | Team |
Anam Aazim | Back End Developer | Team |
Dwight Sheltrown | Regional Account Executive | Team |
Keegan Bourke | Product Engineering Team Lead | Team |
Leonardo Penz | Software Engineer | Team |
Miloš Ranđelović | Principal Software Engineer | Team |
Marcin Pędzisz | Regional Sales Manager, Business Development | Team |
Tharindu Ranasinghe | Principal Solutions Architect | Team |
Samuele Zanella | Customer Success Manager | Team |
Hayden Freeth | Customer Success Manager | Team |
Luke Butters | Product Manager | Team |
Billy Fung | ML Engineer | Team |
Moi Diaz | Client Success Manager: Account Manager | Team |
1 more people are available in the full profile.
Complete people profiles for Hectre
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Hectre
3 dated milestones of Hectre across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Hectre is founded.
- Funding First funding round of $2.4M.
- Funding Latest funding round, Series A, of $7.3M.
Competitors of Hectre
Hectre has 9 listed competitors in our database, 3 of them funded. They include Agrotics, Orchard Robotics, Fruitwall, AFS and Elaisian, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| agrotics.com | 2014 | San Francisco, United States | $350,000 | – | Automated orchard management | |
| orchard-robotics.com | 2022 | Seattle, United States | $3.8M | – | AI based precision crop management solutions | |
| qulfruitwall.com | 2019 | Srinagar, India | $7.2M | 82 | Provider of tech-enabled integrated platform for horticultural farmers | |
| afsmed.com | 2020 | Seoul, South Korea | – | – | AFS is focused on developing hair loss solutions. | |
| elaisian.com | 2016 | Rome, Italy | – | – | Integrated platform for real-time olive plants monitoring and data analytics | |
| greenatlas.com | 2018 | Camperdown, Australia | – | – | AI-based orchard mapping solutions are provided for farmers. | |
| pixofarm.com | 2019 | Vienna, Austria | – | – | Offers comprehensive yield monitoring software solutions for orchard farming. | |
| getappledoc.com | 2022 | Srinagar, India | – | – | Delivers AI-enabled solutions for orchard farm management. | |
| radfords.global | 1989 | Tauranga, New Zealand | – | – | End-to-end orchard management solutions are provided by Radford Software. |
Detailed competitors of Hectre
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Hectre
The website of Hectre (hectre.com) receives about 1.9K visits a month.
- Monthly visits1.9K
▼ 32.2% vs previous month
Top companies in Crop Tech & Equipment
10 companies that operate in the same segment as Hectre (Crop Tech & Equipment), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of climate-smart deeptech solutions for renewable energy and sustainable agriculture | 2010 | Pune, Maharashtra, India | USD 76.38 M | USD 56.11 M | 702 | |
Cannabis products are provided to support consumer wellness and health. | 2013 | Smiths Falls, Ontario, Canada | – | USD 204.24 M | 960 | |
Provider of plant-based food ingredients | 2012 | St. Louis, Missouri, United States | USD 406.99 M | USD 470 M | – | |
Robotic equipment for automating weeding on vegetable farms is developed. | 2016 | San Francisco, California, United States | USD 139.96 M | – | 73 | |
Provider of farmers networking platform | 2014 | San Carlos, California, United States | USD 981.09 M | – | 808 | |
Manufacturer and distributor of irrigation equipment | 1963 | Jalgaon, Maharashtra, India | – | USD 679.04 M | 12,280 | |
AgroStar is engaged in providing agricultural products and solutions. | 2013 | Pune, Maharashtra, India | USD 208.82 M | USD 31.86 M | 1,249 | |
Crop protection solutions and hybrid seeds are provided for farming. | 2000 | Basel, Basel-stadt, Switzerland | – | – | – | |
SaaS-based B2B solutions for food supply chains are provided. | 2015 | Gurugram, Haryana, India | USD 51.11 M | USD 124.42 M | 373 | |
DeHaat is recognized as an online marketplace for farmers. | 2012 | Patna, Bihar, India | USD 223.57 M | USD 240.09 M | 2,011 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Hectre
Complete news archive for Hectre
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Hectre
Hectre was founded in 2015 and raised its 1st funding round 6 years after it was founded.
Hectre is headquartered in Auckland, New Zealand.
Hectre is a funded company, having raised a total of $12.69M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.43M, raised on Oct 2021.
Founded in 2015 and based in Auckland, New Zealand, Hectre operates in the agritech sector, focusing on orchard management. Sensor-based devices are employed to support a software platform for digital record-keeping of daily operations and inventory. Data related to pests, diseases, and hazards is captured and analyzed. Offline functionality is enabled through a digital bin card system. Historical performance is visualized in graphical and tabular formats for benchmarking purposes.
Hectre's top competitors include Fruitwall, Orchard Robotics and Agrotics.
Hectre offers Fruit Sizing, Orchard Management, Payroll, and Harvest Tracking.
Hectre has 2 investors. Key investors include Nuance, and Punakaiki Fund.
Hectre operates through Hectre, Ltd..
Yes. Hectre publishes Hectre and 1 more app, with over 1,000 downloads.