About Heinz
Heinz is a Consumer company based in Pittsburgh (United States) founded in 1869, and was acquired by 3G Capital in February 2013. Heinz is recognized for producing condiments and packaged foods. It operates on a Direct-to-Consumer (D2C) model. Heinz has completed 2 acquisitions, including Benedicta and Nancy's. Its website heinz.com draws about 511 thousand monthly visits. Heinz offers products and services including Ketchup, Beans, Mayonnaise, and Vinegar. Its focus areas include Consumer Goods, Food & Beverage and Packaged Foods. Its legal entity is Kraft Heinz, Inc. Its competitors include Veeba, Cremica, Beekeeper's Naturals, Sir Kensington's and Masterchow and 3 more; 7 of its 8 listed competitors have raised funding.
Company details
Heinz, operated by Kraft Heinz, Inc., is known for manufacturing a range of condiments and packaged food products. Items such as ketchup, beans, mayonnaise, and vinegar are produced with an emphasis on quality ingredients. The company operates in the food and beverage sector, serving consumers globally with iconic flavors developed over 150 years. Solutions are tailored for both household and commercial use, ensuring accessibility across various markets.
- Headquarters Pittsburgh, United States
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Website heinz.com
- Social Facebook Instagram YouTube
- Acquired by 3G Capital (Feb 2013)
- Legal Name Kraft Heinz, Inc.
- InvestorsBerkshire Hathaway
& 2 more
- Investments & AcquisitionsBenedicta
& 1 more
- Acquired by3G Capital
(Feb 2013)
Products & Services of Heinz
Heinz offers a comprehensive portfolio of products and services, including Ketchup, Beans, Mayonnaise, and Vinegar.
Signature ketchup made from quality tomatoes for flavor.
Canned beans offered for convenient meal preparation.
Creamy mayonnaise provided for various culinary uses.
Versatile vinegar used in cooking and dressings.
Apps and channels of Heinz
its YouTube channel Heinz Canada has 2.37K subscribers and 30 videos.
Videos from Heinz
The most watched videos on Heinz's YouTube channel, Heinz Canada (2.37K subscribers). Click a video to play it here.
More on Heinz Canada.
Funding Insights of Heinz
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Heinz with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2006 | – | Private Equity Round | – | Trian Partners | – |
3 investors in total: 3 institutional.
Investors in Heinz
Heinz has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Berkshire Hathaway, Trian Partners and 3G Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment management and private equity are focused on multiple sectors. | – | trianpartners.com | New York, United States | |
A global investment firm focused on long-term business ownership. | 2004 | 3g-capital.com | New York, United States | |
Provider of multinational conglomerate services | 1889 | berkshirehathaway.com | Omaha, United States |
Investor details for Heinz
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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People of Heinz
929 people are tracked at Heinz (330 in leadership, 10 in board & advisors, 589 in team).
| Name | Role | Group |
|---|---|---|
Gabor Huszar | Associate Director Digital Transformation | Leadership |
Lobna Saad | Head Of Brand Build - MEA | Leadership |
Joy McDonnell-Soda | Head Of IT Service Operations & Project Delivery (globally) | Leadership |
Jose Matos-Medina | Sales Director - Kroger Area | Leadership |
Carol Dias | People & Performance Director Brazil | Leadership |
Clark Wu | Head Of It(cio), Asia | Leadership |
Ashleigh Edmonds | Head Of Marketing, Mac & Cheese | Leadership |
Ayca Akyel | Finance Director- Canada Growth Finance | Leadership |
Madelyn Ring | Chief People Officer | Leadership |
Janelle Orozco | Chief Procurement & Sustainability Officer, NA Zone | Leadership |
Shay Luckie | Sales Administrator To Area Vice President, Head Of Walmart/sam's Club Sales Team | Leadership |
Ellen S. | Talent Acquisition & Succession Business Partner | Leadership |
Stacey Johnson | Head Of Global Talent | Leadership |
Eder Coelho | Director Of Fp&a And Data - SAP S4 Transformation | Leadership |
Robin Bass | Director - Amazon + Last Mile | Leadership |
Joshua Belzile | Head Of Supply, Canada & US Coffee | Leadership |
Ron Thiessen | VP Sales Capabilities & Operations | Leadership |
Joanna Milroy | Director | Leadership |
Kim Mahandru | Head Of IT Finance Capabilities | Leadership |
Giovanni Ricci | Commercial Category Director | Leadership Team Member | Leadership |
909 more people are available in the full profile.
Complete people profiles for Heinz
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Heinz
Heinz has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Benedicta and Nancy's.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category convenience foods are offered by Benedicta brand. | benedicta.com | Paris, France | 1907 | Jul 2008 | •••• | |
Snacks are produced and marketed under the Nancy's brand. | nancys.com | Newark, United States | 1977 | Jul 2005 | •••• |
Complete acquisition details for Heinz
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
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Timeline of Heinz
5 dated milestones of Heinz across 144 years, from founding to its latest funding, stage changes and deals.
- Founded Heinz is founded.
- Acquisition Acquires Nancy's.
- Funding First funding round.
- Acquisition Acquires Benedicta.
- Exit Acquired by 3G Capital.
Competitors of Heinz
Heinz has 8 listed competitors in our database, 7 of them funded. They include Veeba, Cremica, Beekeeper's Naturals, Sir Kensington's and Masterchow, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| veeba.in | 2012 | Gurugram, India | $58.27M | 1,238 | Internet first brand of sauces, dips, and other condiment products | |
| cremica.com | 1978 | Delhi, India | – | 649 | Biscuits, sauces, bread, and related condiments are produced by Cremica. | |
| beekeepersnaturals.com | 2015 | Toronto, Canada | $36.62M | – | Produces and markets bee products | |
| sirkensingtons.com | 2008 | New York, United States | $14.93M | 29 | Brand of ketchups, mayonnaise and sauces | |
| masterchow.in | 2020 | Delhi, India | $10.46M | 32 | Multi-category sauces are offered by this internet-first brand. | |
| clevelandkitchen.com | 2013 | Cleveland, United States | $23.9M | – | Provider of grocery and staples for consumers | |
| capitalfoods.co.in | 1996 | Mumbai, India | $40.44M | 232 | Capital Foods Limited is engaged in producing packaged food products. | |
| yellowbirdfoods.com | 2012 | Austin, United States | $21.85M | – | Brand of sauces |
Detailed competitors of Heinz
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Heinz
The website of Heinz (heinz.com) receives about 510.7K visits a month and ranks #155,659 among all websites worldwide, #4,989 in Groceries.
- Monthly visits510.7K
▲ 49.7% vs previous month
- Unique visitors171K
per month
- Global rank#155,659
among all websites
- Category rank#4,989
Food and Drink · Groceries
- Bounce rate54%
- Pages per visit1.8
- Average visit38 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Heinz. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dole.com | 100% | 453.4K | #142,557 | View details | |
| pastene.com | 90% | – | #2,013,868 | View details | |
| giantfoodstores.com | 90% | 2.3M | #19,673 | View details | |
| jovialfoods.com | 90% | 100K | #382,811 | View details | |
augasonfarms.com | augasonfarms.com | 90% | – | #325,844 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Heinz
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Heinz (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Heinz
Complete news archive for Heinz
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Frequently Asked Questions about Heinz
Heinz was founded in 1869 and raised its 1st funding round 137 years after it was founded.
Heinz is headquartered in Pittsburgh, United States. It is registered at Pittsburgh, Pennsylvania, United States.
Heinz, operated by Kraft Heinz, Inc., is known for manufacturing a range of condiments and packaged food products. Items such as ketchup, beans, mayonnaise, and vinegar are produced with an emphasis on quality ingredients. The company operates in the food and beverage sector, serving consumers globally with iconic flavors developed over 150 years. Solutions are tailored for both household and commercial use, ensuring accessibility across various markets.
Heinz's top competitors include Veeba, Sir Kensington's and Masterchow.
Heinz offers Ketchup, Beans, Mayonnaise, and Vinegar.
Heinz has 3 investors. Key investors include Berkshire Hathaway, Trian Partners, and 3G Capital.
Heinz operates through Kraft Heinz, Inc..
Yes. Heinz was acquired by 3G Capital in February 2013.
The website of Heinz receives about 511 thousand visits a month and ranks #155,659 among all websites worldwide.

