About Hello Tractor
Hello Tractor is an Agriculture company based in Abuja (Nigeria) founded in 2014. It operates as a provider of renting service and data analytics for farm machinery. Hello Tractor has raised $3.6 million across 6 funding rounds from investors including John Deere, Heifer International and Points of Light. Hello Tractor offers products and services including Tractor Booking App and Fleet Management Tool. Its focus areas include Food and Agriculture Tech, Crop Tech, ECommerce and Farm Inputs. Its competitors include MachineryLink, HarvestPort, Farmease, RentalYard and Hydro City Farms; 2 of its 5 listed competitors have raised funding.
Company details
Hello Tractor was founded in 2014 in Abuja, Nigeria, within the agritech sector. Rental services for equipped farm machinery are offered on a pay-per-use basis, enabling adaptation for various crops and production stages. GPS tracking is utilized to monitor usage, location, and market trends. A platform connects farmers to nearby tractor owners via SMS for booking and scheduling services.
- Headquarters Abuja, Nigeria
- SectorsAgriculture
- Website hellotractor.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$3.6M (USD)
in 6 rounds
- Latest Funding Round$3M (USD), Series A
Dec 2023
- InvestorsJohn Deere
& 4 more
Products & Services of Hello Tractor
Hello Tractor offers a comprehensive portfolio of products and services, including Tractor Booking App and Fleet Management Tool.
App for connecting farmers and owners to book tractor services.
Tool to track tractor performance and manage bookings remotely.
Apps and channels of Hello Tractor
Hello Tractor publishes 1 mobile app with over 10K+ downloads.
Funding Insights of Hello Tractor
Hello Tractor has successfully raised a total of $3.6M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.6M
- Total Rounds 6
- Last Round Series A — $3M
- First Round $30,000
(Jun 2014)
- Investors Count 5
All 6 funding rounds of Hello Tractor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2023 | $3M | Series A | – | – | – |
| Aug 2022 | – | Seed | – | John Deere | – |
| May 2022 | $1M | Debt – Conventional | – | – | |
| Dec 2014 | $599,998 | Seed | – | Civic Accelerator | – |
| Dec 2014 | $50,000 | Grant | – | – | |
| Jun 2014 | $30,000 | Grant | – | – |
5 investors in total: 5 institutional.
Investors in Hello Tractor
Hello Tractor has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include John Deere, Heifer International and Points of Light.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Civic Accelerator is operated as a social innovation program. | – | cvcx.org | Atlanta, United States | |
Tractors and mechanized off-highway equipment are manufactured. | 1837 | deere.com | Moline, United States | |
Organization focused on hunger and poverty | 1944 | heifer.org | Little Rock, United States | |
Volunteer services are facilitated and supported by the non-profit organization. | 1987 | pointsoflight.org | United States | |
Provides MBA degrees, executive education, and research in business management. | 1898 | chicagobooth.edu | Chicago, United States |
Investor details for Hello Tractor
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Hello Tractor
22 people are tracked at Hello Tractor (6 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Robert Haidari | CTO | Leadership |
Jehiel Oliver | CEO & Founder | Leadership |
Folu Okunade | CSO & COO | Leadership |
James Goode | Chief Commercial Officer | Leadership |
Nneka Enwonwu | Country Managing Director, Nigeria | Leadership |
James M. | Director- Credit (kenya Uganda Nigeria And Rwanda) | Leadership |
Quinta Onditi | Partnerships Lead - Africa & International Markets | Team |
Rispa Miliza | Marketing & Sales Lead | Team |
Mamane Bello | Product Manager | Team |
Tobi Olanrewaju | Account Manager, PAYG | Team |
Blessing Agu | Field Specialist | Team |
Luciana Ndanu | Credit Analyst | Team |
Susan Njihia | CX & Innovations Lead | Team |
Michael Kariuki | Media & Comms Specialist | Team |
James Macharia | Senior Portfolio Manager | Team |
Winnie Mokeira | Portfolio Manager | Team |
Gladys Mungai | PAYG Collections Manager, Kenya | Team |
Belinder Jabuya | PAYG Operations Manager | Team |
Bello Moussa Amadou | Software Engineering Manager | Team |
Brian Nyanaro | Product Owner | Team |
2 more people are available in the full profile.
Complete people profiles for Hello Tractor
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Hello Tractor
3 dated milestones of Hello Tractor across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Hello Tractor is founded.
- Funding First funding round of $30K.
- Funding Latest funding round, Series A, of $3.0M.
Competitors of Hello Tractor
Hello Tractor has 5 listed competitors in our database, 2 of them funded. They include MachineryLink, HarvestPort, Farmease, RentalYard and Hydro City Farms, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| machinerylink.com | 2001 | Kansas, United States | $41.17M | 79 | Pharmaceutical products including antibiotics and painkillers are manufactured and supplied. | |
| harvestport.com | 2015 | San Francisco, United States | $2.5M | – | Offers a digital platform for B2B rental of seasonal farm equipment. | |
| farmease.app | 2019 | Holmdel, United States | – | – | Serves as a marketplace for renting and buying farm equipment. | |
| rentalyard.com | 2015 | Lincoln, United States | – | – | Online marketplace for renting heavy equipment, trucks, trailers, and industrial tools. | |
| hydrocityfarms.com | 2019 | Chicago, United States | – | – | Rents hydroponic shipping containers for urban farming and organic crop production. |
Detailed competitors of Hello Tractor
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Hello Tractor
The website of Hello Tractor (hellotractor.com) receives about 1.7K visits a month.
- Monthly visits1.7K
▼ 86.4% vs previous month
Websites whose visitors overlap most with Hello Tractor. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details |
Top companies in Crop Tech & Equipment
10 companies that operate in the same segment as Hello Tractor (Crop Tech & Equipment), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of climate-smart deeptech solutions for renewable energy and sustainable agriculture | 2010 | Pune, Maharashtra, India | USD 76.38 M | USD 56.11 M | 702 | |
Cannabis products are provided to support consumer wellness and health. | 2013 | Smiths Falls, Ontario, Canada | – | USD 204.24 M | 960 | |
Provider of plant-based food ingredients | 2012 | St. Louis, Missouri, United States | USD 406.99 M | USD 470 M | – | |
Robotic equipment for automating weeding on vegetable farms is developed. | 2016 | San Francisco, California, United States | USD 139.96 M | – | 73 | |
Provider of farmers networking platform | 2014 | San Carlos, California, United States | USD 981.09 M | – | 808 | |
Manufacturer and distributor of irrigation equipment | 1963 | Jalgaon, Maharashtra, India | – | USD 679.04 M | 12,280 | |
AgroStar is engaged in providing agricultural products and solutions. | 2013 | Pune, Maharashtra, India | USD 208.82 M | USD 31.86 M | 1,249 | |
Crop protection solutions and hybrid seeds are provided for farming. | 2000 | Basel, Basel-stadt, Switzerland | – | – | – | |
SaaS-based B2B solutions for food supply chains are provided. | 2015 | Gurugram, Haryana, India | USD 51.11 M | USD 124.42 M | 373 | |
DeHaat is recognized as an online marketplace for farmers. | 2012 | Patna, Bihar, India | USD 223.57 M | USD 240.09 M | 2,011 |
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Related news about Hello Tractor
Complete news archive for Hello Tractor
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Frequently Asked Questions about Hello Tractor
Hello Tractor was founded in 2014.
Hello Tractor is headquartered in Abuja, Nigeria. It is registered at Abuja, Federal Capital Territory, Nigeria.
Hello Tractor is a funded company, having raised a total of $3.6M across 6 funding rounds to date. The company's 1st funding round was a Grant of $30K, raised on Jun 2014.
Hello Tractor was founded in 2014 in Abuja, Nigeria, within the agritech sector. Rental services for equipped farm machinery are offered on a pay-per-use basis, enabling adaptation for various crops and production stages. GPS tracking is utilized to monitor usage, location, and market trends. A platform connects farmers to nearby tractor owners via SMS for booking and scheduling services.
Hello Tractor's top competitors include MachineryLink, HarvestPort and Farmease.
Hello Tractor offers Tractor Booking App and Fleet Management Tool.
Hello Tractor has 5 investors. Key investors include John Deere, Heifer International, Points of Light, Civic Accelerator, and The University of Chicago Booth School of Business.
Yes. Hello Tractor publishes Hello Tractor, with over 10,000 downloads.