About Hepsiburada
Hepsiburada is a publicly listed company based in Istanbul (Turkey) founded in 1998, and was acquired by Kaspi in October 2024. Multi-category products are sold via an online marketplace platform. Hepsiburada has raised $100 million across 1 funding round from investors including Kaspi and The Abraaj Group. The company has 10,920 employees. Hepsiburada has completed 3 acquisitions, including Altincicadde, Doruk Finansman and Evmanya. Its website hepsiburada.com draws about 67.4 million monthly visits. Hepsiburada offers products and services including E-commerce Platform, Grocery Delivery Service, and Fashion Shopping Tool. Its focus areas include Horizontal E-Commerce and Marketplace. Its legal entity is D-MARKET Elektronik Hizmetler Tic. A.Åž. Its competitors include Trendyol, PttAVM and Markafoni; 2 of its 3 listed competitors have raised funding.
Company details
Hepsiburada was founded in 1998 and is headquartered in Istanbul, Turkey. An e-commerce platform is operated, providing a wide range of products including fashion items, consumer electronics, home decor, furnishings, mom and baby care essentials, toys, personal care, and pet supplies. Access is facilitated through a mobile application compatible with Android and iOS devices, serving customers across various sectors.
- Annual Revenue$2.14 B (USD)23.26as on Dec 31, 2025
- Net Profit-$144.03 M (USD)-194.97as on Dec 31, 2025
- EBITDA$65.2 M (USD)-34.81as on Dec 31, 2025
- Total Equity Funding$100M (USD)
in 1 rounds
- Latest Funding Round$100M (USD), Private Equity Round
Feb 2015
- InvestorsKaspi
& 1 more
- Employee Count10,920
- Investments & AcquisitionsAltincicadde
& 2 more
- Acquired byKaspi
(Oct 2024)
Products & Services of Hepsiburada
Hepsiburada offers a comprehensive portfolio of products and services, including E-commerce Platform, Grocery Delivery Service, and Fashion Shopping Tool.
Platform for purchasing electronics and fashion items online.
Service for ordering and delivering groceries quickly to users.
Tool for browsing and buying clothing and accessories online.
Apps and channels of Hepsiburada
Hepsiburada publishes 2 mobile apps with over 50M+ downloads; its YouTube channel Hepsiburada has 255K subscribers and 30 videos.
Videos from Hepsiburada
The most watched videos on Hepsiburada's YouTube channel, Hepsiburada (255K subscribers). Click a video to play it here.
More on Hepsiburada.
Funding Insights of Hepsiburada
Hepsiburada has successfully raised a total of $100M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $100 million completed in February 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $100M
- Total Rounds 1
- Last Round Private Equity Round — $100M
- First Round $100M
(Feb 2015)
- Investors Count 1
All 1 funding rounds of Hepsiburada with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2015 | $100M | Private Equity Round | – | The Abraaj Group | – |
2 investors in total: 2 institutional.
Investors in Hepsiburada
Hepsiburada has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Kaspi and The Abraaj Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are managed in emerging markets globally. | abraaj.com | Dubai, United Arab Emirates | ||
Software solutions for banking and e-commerce management are provided. | 1997 | kaspi.kz | Almaty, Kazakhstan |
Investor details for Hepsiburada
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People of Hepsiburada
236 people are tracked at Hepsiburada (48 in leadership, 188 in team); the tracked headcount is 10,920.
| Name | Role | Group |
|---|---|---|
Gokturk O. | Head Of Category | Leadership |
Betül Aykut | Executive Assistant To Chief Commercial Officer | Leadership |
Can Aydınhan | Head Of Transformation And Commercial Strategy | Leadership |
Baris S. | Database Division Head | Leadership |
Figen Helvacioglu Hasbas | Growth & CRM Director | Leadership |
Beril Köker Demir | Commercial Director | Leadership |
Ahmet Gösteren | Head Of CRM | Leadership |
Beril Kaleagasi | Head Of Fashion | Leadership |
Emir Bugay | Category Director & Home Improvement | Leadership |
Meryem Ozdemir | Head Of New Business Growth | Leadership |
Aybars Aksoy | Strategic Finance Group Director | Leadership |
Burcu Bag | Executive HR Business Partner | Leadership |
Alexey Shevenkov | Chief Technology Officer | Leadership |
Kemal Erisen | Head Of Information Technology | Leadership |
Yalkın Tutuncuoglu | Vice President | Leadership |
Alper Çelik | Head Of Data | Leadership |
Mazhar Ozsoy | Vice President - Head Of Fashion & Home & Marketplace | Leadership |
Seckin Koseoglu | Chief Financial Officer | Leadership |
Aykut Murat Giderer | Technology And Product Operations Division Head | Leadership |
Emre Rençberoğlu | Head Of Data Science | Leadership |
216 more people are available in the full profile.
Complete people profiles for Hepsiburada
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IPO & Listings of Hepsiburada
Hepsiburada is a publicly listed company on the NASDAQ with ticker symbol HEPS in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date01 Jul 2021
- Listed onNASDAQ: HEPS
- Listed entityD-MARKET Elektronik Hizmetler ve Ticaret AS Sponsored ADR
- Exchange sectorTechnology services
- ISINUS23292B1044
- Share price$2.74 (+0.74% on the day) · 2026-10-13
- Market capitalisation$978.8M
- EPS (diluted, trailing year)$-0.48
- Volume (last session)39,011
Financials of Hepsiburada
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $2.14B | -$144.0M | $65.2M |
| 2024 | $1.74B | -$48.8M | $100.0M |
| 2023 | $1.49B | $3.2M | $21.6M |
| 2022 | $968.4M | -$175.2M | -$149.6M |
| 2021 | $846.7M | -$78.4M | -$180.2M |
Detailed financial statements for Hepsiburada
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Investments & Acquisitions by Hepsiburada
Hepsiburada has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Altincicadde, Doruk Finansman and Evmanya.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Home loans are provided by Doruk Finansman in Turkey. | dorukfinansman.com.tr | Istanbul, Turkey | 2008 | Dec 2021 | •••• | |
Home decor, kitchen appliances, and furniture are retailed online. | evmanya.com | Istanbul, Turkey | 2010 | Jun 2015 | •••• | |
| altincicadde.com | 0 | Jun 2015 | •••• |
Complete acquisition details for Hepsiburada
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Timeline of Hepsiburada
7 dated milestones of Hepsiburada across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Hepsiburada is founded.
- Funding First funding round of $100.0M.
- Acquisition Acquires Altincicadde.
- Acquisition Acquires Evmanya.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Doruk Finansman.
- Exit Acquired by Kaspi.
Competitors of Hepsiburada
Hepsiburada has 3 listed competitors in our database, 2 of them funded. They include Trendyol, PttAVM and Markafoni.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| trendyol.com | 2010 | Maslak, Turkey | $1.54B | A multi-category online marketplace is operated for various consumer products. | ||
| pttavm.com | 2012 | Cankaya, Turkey | Online platform selling electronics, clothing, and household items to consumers. | |||
| markafoni.com | 2008 | Istanbul, Turkey | $7.5M | Operates an online retail store offering multi-category products. |
Detailed competitors of Hepsiburada
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Web traffic of Hepsiburada
The website of Hepsiburada (hepsiburada.com) receives about 67.4M visits a month.
- Monthly visits67.4M
▼ 9% vs previous month
Websites whose visitors overlap most with Hepsiburada. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trendyol.com | 100% | 147M | #187 | View details | |
| akakce.com | 100% | 46.4M | #971 | View details | |
 amazon.com.tr | amazon.com.tr | 99% | #891 | – | |
| n11.com | 98% | #4,101 | View details | ||
| koctas.com.tr | 90% | 5.1M | #10,887 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Hepsiburada
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Related news about Hepsiburada
Complete news archive for Hepsiburada
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Frequently Asked Questions about Hepsiburada
Hepsiburada was founded in 1998 and raised its 1st funding round 17 years after it was founded.
Hepsiburada is headquartered in Istanbul, Turkey.
Hepsiburada is a funded company, having raised a total of $100M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $100M, raised on Feb 2015.
Hepsiburada has 10,920 employees.
Annual revenue of Hepsiburada is $2.14B as on Dec 31, 2025.
Hepsiburada was founded in 1998 and is headquartered in Istanbul, Turkey. An e-commerce platform is operated, providing a wide range of products including fashion items, consumer electronics, home decor, furnishings, mom and baby care essentials, toys, personal care, and pet supplies. Access is facilitated through a mobile application compatible with Android and iOS devices, serving customers across various sectors.
Hepsiburada offers E-commerce Platform, Grocery Delivery Service, and Fashion Shopping Tool.
Yes, Hepsiburada is publicly traded on NASDAQ under the ticker symbol HEPS.
Hepsiburada has made 3 acquisitions, including Altincicadde, Doruk Finansman, and Evmanya.
Hepsiburada has 2 investors. Key investors include Kaspi, and The Abraaj Group.
Hepsiburada operates through D-Market Elektronik Hizmetler Tic. A.Åž..