About Herald Logic
Herald Logic is a Financial Services company based in Mumbai (India) founded in 2002 by Rajesh Iyer and Ram Ramdas. Sales incentive management solutions are offered to organizations. It operates in the Financial Services and Technology sectors. Herald Logic has raised $220.27 thousand across 2 funding rounds from investors including Sathish Madhira, MC Raisinghani and TRIITON Mentors and Advisors. The company has 135 employees. Herald Logic was last valued at $263.88 thousand in March 2010. Its chief executive, as recorded, is Rajesh Iyer. Its Indian entity Herald Logic Private Limited reported revenue of ₹20.37 Cr. Its focus areas include FinTech, Banking Tech, CRM and Insurance IT.
Company details
Herald Logic was founded in 2002 in Mumbai, India, as a provider of sales incentive management software. Incentive compensation modules are utilized to optimize and launch programs that drive sales motivation through payouts. Additional features include lifecycle management and performance tracking for staff and channel partners. Services are extended to clients such as Kotak, ICICI Bank, Aviva, TVS Credit Services, and India First Life Insurance.
- Headquarters Mumbai, India
- Employees 135
- Founders Rajesh Iyer, Ram Ramdas
- SectorsFinancial ServicesTechnology
- Email••••••••
- Website heraldlogic.com
- Social LinkedIn
- Legal Name Herald Logic Private Limited
- Date of Incorporation 21 Jun, 2000
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹20.37 Cr
FY 2023 · +74% YoY
- Net Loss-₹19.7 Lakh
FY 2023 · -1% margin
- EBITDA₹13,549
FY 2023 · 0% margin
- Total Equity Funding$220.27K (USD)
in 2 rounds
- Latest Funding Round$133.64K (USD), Series A
Mar 2010
- InvestorsTRIITON Mentors and Advisors
& 12 more
- Employee Count135
Associated legal entities of Herald Logic
Herald Logic operates through Herald Logic Private Limited (amalgamated). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Herald Logic Private Limited CIN U72200MH2000PTC127289 | Amalgamated | 21 Jun 2000 | Mumbai, Maharashtra | ₹20.4 Cr | 135 | 3 | View details |
Funding Insights of Herald Logic
Herald Logic has successfully raised a total of $220.27K across 2 strategic funding rounds. The most recent funding activity was a Series A round of $133.64 thousand completed in March 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $220,269
- Total Rounds 2
- Last Round Series A — $133,644
- First Round $86,625
(Sep 2008)
- Investors Count 13
All 2 funding rounds of Herald Logic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2010 | $133,644 | Series A | $263,884 | – | |
| Sep 2008 | $86,625 | Seed | $165,209 | Charu Kakkar Khanna |
Last known valuation $263,884 (Mar 2010). 13 investors in total: 3 institutional and 10 angel.
Investors in Herald Logic
Herald Logic has secured backing from 13 investors, including angel and institutional investors. Prominent investors backing the company include Sathish Madhira, MC Raisinghani and TRIITON Mentors and Advisors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| triiton.com | ||||
SM Sathish Madhira | unknown_8e7ce816a6254b249 | |||
MR MC Raisinghani | unknown_fdfcee71d546430aa | |||
AS Ashish Shah | Founder of Verandah, ex-Pepperfry, active angel investor in Indian startups | unknown_94e59d8751cf45be9 | ||
SS Sanjiv Singhal | Founder of Scripbox, active angel investor in Indian startups | unknown_2d75e72c026d41d4a | ||
SG Shekhar Ganapathy | Angel investor and advisor, ex-IBM, focused on tech startups | unknown_c7444007174e468a8 | ||
JH Jean Hammond | Angel investor, serial entrepreneur, co-founder of LearnLaunch, focused on edtech. | unknown_12140ab49b2a4787b | ||
RR Ram Ramdas | Angel investor and entrepreneur, focused on tech startups in India. | unknown_132f202ba0a243728 |
Investor details for Herald Logic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Herald Logic Private Limited (Herald Logic)
Herald Logic Private Limited is the primary company behind Herald Logic. The board of Herald Logic Private Limited currently have 3 directors; the longest-serving is Ramakrishnan Ramdas, appointed in 2003. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ramakrishnan Ramdas DIN 00752674 | Managing Director | 18 Dec 2003 | 22 yrs 10 mo | Herald Logic Private Limited |
| Jayanti Mani DIN 07397555 | Director | 14 Jan 2016 | 10 yrs 9 mo | Herald Logic Private Limited |
| Rajesh Sundaram Iyer DIN 07539739 | Director | 10 Jun 2016 | 10 yrs 4 mo | Herald Logic Private Limited |
People of Herald Logic
2 people are tracked at Herald Logic (2 in leadership); the tracked headcount is 135.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Ram Ramdas | Co-Founder | Leadership |
Complete people profiles for Herald Logic
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Herald Logic
Figures of Herald Logic Private Limited, the primary company behind Herald Logic, for FY 2023. Revenue was ₹20.37 Cr (+74% year on year). Net loss was -₹19.7 Lakh (-1% margin). EBITDA was ₹13,549 (0% margin). Revenue has grown at a compounded annual rate of +32% over three years and +31% over five years.
- ₹20.37 CrRevenue · FY 2023 · +74% YoY
- -₹19.7 LakhNet loss · -1% margin
- ₹13,549EBITDA · 0% margin
- ₹46.6 LakhPaid-up capital
- 135Employees (provident fund records)
- +32%Revenue CAGR, 3 years
- +31%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Herald Logic Private Limited are on its company page.
Detailed financial statements for Herald Logic
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Herald Logic
3 dated milestones of Herald Logic across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Herald Logic is founded.
- Funding First funding round of $87K.
- Funding Latest funding round, Series A, of $134K.
Top companies in Insurance Technology & Support Services
2 companies that operate in the same segment as Herald Logic (Insurance Technology & Support Services) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
API-enabled insurance distribution platform is provided for B2C companies. | 2011 | Noida, Uttar Pradesh, India | USD 120.6 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Herald Logic
Herald Logic was founded in 2002 and raised its 1st funding round 6 years after it was founded.
Herald Logic is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Rajesh Iyer is the CEO of Herald Logic, as recorded in our data. They have also founded this company.
Herald Logic is a funded company, having raised a total of $220.27K across 2 funding rounds to date. The company's 1st funding round was a Seed of $86.63K, raised on Sep 2008.
Herald Logic has 135 employees.
The primary company behind Herald Logic, Herald Logic Private Limited, reported revenue of ₹20.37 Cr for FY 2023, up 74% year on year.
Herald Logic was founded in 2002 in Mumbai, India, as a provider of sales incentive management software. Incentive compensation modules are utilized to optimize and launch programs that drive sales motivation through payouts. Additional features include lifecycle management and performance tracking for staff and channel partners. Services are extended to clients such as Kotak, ICICI Bank, Aviva, TVS Credit Services, and India First Life Insurance.
Herald Logic has 13 investors. Key investors include Sathish Madhira, MC Raisinghani, TRIITON Mentors and Advisors, Ashish Shah, and Sanjiv Singhal.
The valuation of Herald Logic is $263.88K as of Mar 2010.
Herald Logic operates through Herald Logic Private Limited.
The legal entities of Herald Logic currently have 3 directors, including Jayanti Mani, Ramakrishnan Ramdas, Rajesh Sundaram Iyer.