About Herb
Herb is a company based in Denver (United States) founded in 2006. It operates as a Direct-to-Consumer (D2C) and Advertising Model. Herb has raised $4.1 million across 1 funding round from investors including Lerer Hippeau, Adam Zeplain and Harley Finkelstein. Herb offers products and services including Cannabis Guides, THC Edibles, Vape Pens, and THC Beverages. Herb operates in a competitive market with competitors including Civilized, Kinamik, Merry Jane, New Cannabis Ventures and Dope Magazine, among others.
- Total Equity Funding$4.1M (USD)
in 1 rounds
- Latest Funding Round$4.1M (USD), Seed
Aug 2017
- InvestorsLerer Hippeau
& 9 more
Products & Services of Herb
Herb offers a comprehensive portfolio of products and services, including Cannabis Guides, THC Edibles, Vape Pens, and THC Beverages.
Guides on cannabis strains and usage are provided.
THC-infused edibles like gummies are offered online.
Vaporizers for cannabis consumption are sold online.
THC-infused drinks like sodas are available here.
Apps and channels of Herb
its YouTube channel Herb has 69 subscribers and 30 videos.
Videos from Herb
The most watched videos on Herb's YouTube channel, Herb (69 subscribers). Click a video to play it here.
More on Herb.
Funding Insights of Herb
Herb has successfully raised a total of $4.1M through 1 strategic funding round. The most recent funding activity was a Seed round of $4.1 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.1M
- Total Rounds 1
- Last Round Seed — $4.1M
- First Round $4.1M
(Aug 2017)
- Investors Count 10
All 1 funding rounds of Herb with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2017 | $4.1M | Seed | – | Lerer Hippeau |
10 investors in total: 5 institutional and 5 angel.
Investors in Herb
Herb has secured backing from 10 investors, including angel and venture fund investors. Prominent investors backing the company include Lerer Hippeau, Adam Zeplain and Harley Finkelstein.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on seed-stage investment in multiple sectors | – | liquid2.vc | San Francisco, United States | |
Seed & early stage tech-focused venture capital firm investing in the US and Canada | – | bullpencap.com | San Francisco, United States | |
Tech-focused Early-stage centric VC Firm investing primarily in the US | – | slowventures.com | San Francisco, United States | |
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Venture capital funding is provided to companies in Argentina. | – | markvc.com | Bellaire, United States | |
AZ Adam Zeplain | Angel investor and entrepreneur, co-founder of mark vc, focused on early-stage startups. | – | unknown_b8f021b9d3e7457db | - |
HF Harley Finkelstein | President of Shopify, angel investor, supports Indian startups | – | unknown_8591d1da5a444dd88 | - |
TA Tobias Albin Lutke | - | – | unknown_0d6b6760e0c548049 | - |
SR Shiva Rajaraman | - | – | unknown_af8c0fe3a13445299 | - |
ML Michael Lazerow | Serial entrepreneur, investor, founded Buddy Media, active in Indian startups | – | unknown_e5402fed1a0a4dbea | - |
Investor details for Herb
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Herb
12 people are tracked at Herb (6 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Matt Gray | Founder & CEO | Leadership |
William V. | Director Of Business Development | Leadership |
Victoria Pfeifer | Head Of Content | Leadership |
Francesco Gatti | Chief Digital Officer (CDO) | Leadership |
Nathan Rayner | Director Of Client Services | Leadership |
Chris Douglas | Director, Sales & Strategy | Leadership |
Jennifer Gurton | Content Manager | Team |
Nate Lavigne | Business Writer | Team |
Whoarethevapers Documentaryfilm | Contributing Writer | Team |
Brandon Moore | Sales Development Representative | Team |
Iveta Horniačková | Manager | Team |
Rachel Abela | Senior Content Writer | Team |
Complete people profiles for Herb
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Herb
2 dated milestones of Herb across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Herb is founded.
- Funding First funding round of $4.1M.
Competitors of Herb
Herb operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Civilized, Kinamik, Merry Jane, New Cannabis Ventures and Dope Magazine, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| civilized.life | 2015 | Los Angeles, United States | $4.84M | 6 | Lifestyle portal with a focus on cannabis | |
| kinamik.com | 2006 | Redwood, United States | $3.68M | – | Online platform providing information and updates on the vape | |
| merryjane.com | 2015 | Los Angeles, United States | – | – | Cannabis lifestyle content is delivered via a digital media platform. | |
| newcannabisventures.com | 2015 | Houston, United States | – | – | Offers curated news, insights, and resources on the cannabis industry for investors. | |
| dopemagazine.com | 2011 | Seattle, United States | $875,000 | – | Cannabis lifestyle news and reviews are featured by Dope Magazine. | |
| cannabisnewswire.com | 2016 | Denver, United States | – | – | News and publishing service for cannabis industry communications and brand awareness. | |
| cannabistech.com | 2017 | Santa Clara, United States | – | – | Platform for cannabis tech articles, cultivation, and extraction insights. | |
| mjbizdaily.com | 2011 | Lakewood, United States | – | – | Business news provider | |
| flowertown.com | 2001 | Los Angeles, United States | $2.14M | – | Cannabis-related content is published online by Flowertown. |
Detailed competitors of Herb
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Herb
The website of Herb (herb.co) receives about 124.8K visits a month.
- Monthly visits124.8K
▼ 15.3% vs previous month
Websites whose visitors overlap most with Herb. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cannabis.net | 100% | 33.6K | #912,873 | View details | |
trianglehempwellness.com | trianglehempwellness.com | 97% | – | #849,036 | – |
| thehempdoctor.com | 93% | – | #225,439 | View details | |
| cannigma.com | 92% | – | #573,947 | View details | |
| thecalmleaf.com | 92% | 680.7K | #371,722 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Herb
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Herb
Complete news archive for Herb
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Herb
10 companies that operate in the same segment as Herb (DTC Media Innovators), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | – | – | |
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | – | 356 | |
News media platform covering combat sports | 2011 | Singapore | USD 386 M | – | – | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | – | 942 | |
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 | |
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | – | – | |
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M | – | – | |
Multiple online media and lifestyle brands are owned and operated. | 2007 | Levallois-perret, Hauts-de-seine, France | USD 4.7 M | – | – | |
Sports commentary and news are provided through Hupu's platform. | 2004 | Shanghai, China | USD 338.72 M | – | – |
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Frequently Asked Questions about Herb
Herb was founded in 2006 and raised its 1st funding round 11 years after it was founded.
Herb is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Herb is a funded company, having raised a total of $4.1M across 1 funding round to date. The company's 1st funding round was a Seed of $4.1M, raised on Aug 2017.
Herb is involved in providing educational content about cannabis through guides and news. The company also retails a variety of cannabis products, including edibles, beverages, vape pens, and accessories. Operations are focused on the cannabis industry, covering legalization news, industry updates, and cultural trends. Solutions are offered to consumers seeking information and products related to cannabis use across multiple cities globally.
Herb's top competitors include Civilized, Kinamik and Merry Jane.
Herb offers Cannabis Guides, THC Edibles, Vape Pens, and THC Beverages.
Herb has 10 investors. Key investors include Lerer Hippeau, Adam Zeplain, Harley Finkelstein, Tobias Albin Lutke, and Liquid 2 Ventures.
The website of Herb receives about 125 thousand visits a month.