About Herddogg
Herddogg is a Healthcare company based in Ashland (United States) founded in 2013. Integrated hardware and software for livestock monitoring are provided. It operates in the Healthcare, Technology, and Agriculture sectors. Herddogg has raised $21.1 million across 14 funding rounds from investors including Serra Ventures, Lever VC and Wonder Fund North Dakota. Herddogg offers products and services including Smart Tag and DoggHouse. Its focus areas include High Tech, Wearable Technology, Pet Wearables and Livestock Monitoring. Its legal entity is HerdDogg, Inc.
Company details
Herddogg was founded in 2013 in Ashland, United States, within the agricultural technology sector. Hardware solutions, including ear-attached Doggtags with microprocessors and sensors, are utilized for animal monitoring. Data is read by multi-pairing Doggbones via Bluetooth low energy, then transmitted, stored, and accessed through a real-time dashboard for farmers. Predictive analysis is applied to the gathered data to support livestock management operations.
- Headquarters Ashland, United States
- SectorsHealthcareTechnology Agriculture
- Email••••••••
- Website herddogg.com
- Social LinkedIn X Facebook
- Legal Name Herddogg, Inc
- Total Equity Funding$21.1M (USD)
in 14 rounds
- InvestorsSerra Ventures
& 9 more
Products & Services of Herddogg
Herddogg offers a comprehensive portfolio of products and services, including Smart Tag and DoggHouse.
Bluetooth tag tracks cattle movement and temperature for real-time alerts.
Solar-powered device transmits data from tags for monitoring.
Funding Insights of Herddogg
Herddogg has successfully raised a total of $21.1M across 14 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.1M
- Total Rounds 14
- First Round $750,000
(Nov 2016)
- Investors Count 10
Latest 10 of 14 funding rounds of Herddogg with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2025 | $110,000 | Series A | – | – | – |
| Dec 2025 | Debt – Conventional | – | – | – | |
| Dec 2025 | Debt – Conventional | – | – | – | |
| Jun 2025 | $1.26M | Series A | – | – | – |
| Oct 2024 | Debt – Conventional | – | – | – | |
| Oct 2024 | $500,000 | Series A | – | – | – |
| Oct 2023 | $6M | Series A | – | Serra Ventures | |
| Mar 2023 | $460,000 | Series A | – | – | – |
| Oct 2021 | $2.22M | Series A | – | – | – |
| Jan 2021 | $4M | Series A | – | Open Prairie Ventures, Sheldon Group | – |
10 investors in total: 10 institutional.
Investors in Herddogg
Herddogg has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Serra Ventures, Lever VC and Wonder Fund North Dakota.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on Agtech and multiple sectors | serraventures.com | Champaign, United States | ||
Lever VC is focused on investing in food and agriculture transformation. | levervc.com | |||
Early-stage investments are made in high-growth technology companies. | innovamemphis.com | Memphis, United States | ||
Private equity fund management is provided by Open Prairie. | openprairie.com | Effingham, United States | ||
Trailhead Capital is focused on regenerative agriculture investments. | trailheadcap.com | Denver, United States | ||
Early-stage investments are targeted by iSelect Fund in key sectors. | iselectfund.com | St. Louis, United States | ||
Early-stage venture capital investments in AI, healthcare, and enterprise technologies. | sierraventures.com | |||
Provides financial solutions tailored for livestock companies. | 2020 | sheldongroupllc.com | United States | |
| innova.ventures |
Investor details for Herddogg
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Herddogg
8 people are tracked at Herddogg (4 in leadership, 1 in board & advisors, 3 in team).
| Name | Role | Group |
|---|---|---|
John Longoria | VP, Sales & Customer Success | Leadership |
Andrew Uden | CEO | Leadership |
Scott Shambo | VP Manufacturing & Supply Chain | Leadership |
Jeff Mitchel | Chief Technology Officer | Leadership |
Lou Faust | Senior Advisor | Board & advisors |
Beth Hammar | Customer Support | Team |
Ethan Heinzmann | Program Manager, Dairy | Team |
Hong Quach | Mobile Software Developer | Team |
Complete people profiles for Herddogg
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of Herddogg
3 dated milestones of Herddogg across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Herddogg is founded.
- Funding First funding round of $750K.
- Funding Latest funding round, Debt – Conventional,.
Web traffic of Herddogg
The website of Herddogg (herddogg.com) receives about 1.2K visits a month.
- Monthly visits1.2K
▼ 24.7% vs previous month
Top companies in Veterinary Digital Health
3 companies that operate in the same segment as Herddogg (Veterinary Digital Health) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Practice and prescription management software is provided for veterinary professionals. | 2010 | Portland, Oregon, United States | USD 291.64 M | |||
Veterinary pharmacy services are delivered by VetSource to practices. | 2005 | Portland, Oregon, United States | USD 81.25 M | |||
App based platform providing veterinary services and clinical management solutions for veterinarians | 2018 | Beverly Hills, California, United States | USD 58.81 M |
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Frequently Asked Questions about Herddogg
Herddogg was founded in 2013 and raised its 1st funding round 3 years after it was founded.
Herddogg is headquartered in Ashland, United States. It is registered at Ashland, Oregon, United States.
Herddogg is a funded company, having raised a total of $21.1M across 14 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Nov 2016.
Herddogg was founded in 2013 in Ashland, United States, within the agricultural technology sector. Hardware solutions, including ear-attached Doggtags with microprocessors and sensors, are utilized for animal monitoring. Data is read by multi-pairing Doggbones via Bluetooth low energy, then transmitted, stored, and accessed through a real-time dashboard for farmers. Predictive analysis is applied to the gathered data to support livestock management operations.
Herddogg offers Smart Tag and DoggHouse.
Herddogg has 10 investors. Key investors include Serra Ventures, Lever VC, Wonder Fund North Dakota, Innova Memphis, and Open Prairie.
Herddogg operates through Herddogg, Inc.