About Hermo
Hermo is a Healthcare company based in Johor Bahru (Malaysia) founded in 2012 by PohSoon Chong, and was acquired by Istyle in May 2017. Beauty products are offered through an online flash sale platform. Hermo has raised $2.1 million across 3 funding rounds from investors including istyle, Gobi Partners and Crystal Horse Investments. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category.
Company details
Hermo was founded in 2012 and is based in Johor Bahru, Malaysia. The platform operates in the e-commerce sector, focusing on flash sales of beauty and personal care items. A catalog featuring skincare, makeup, bath and body products, fragrances, health and wellness goods, and hair care is maintained. Items from brands like Angel Key, BBIA, and Candy Love are included, with sales conducted online via the domain hermo.my.
Funding Insights of Hermo
Hermo has successfully raised a total of $2.1M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in October 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.1M
- Total Rounds 3
- Last Round Series A — $2M
- First Round $100,000
(Feb 2012)
- Investors Count 2
All 3 funding rounds of Hermo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2015 | $2M | Series A | – | – | |
| Jun 2013 | Seed | – | – | ||
| Feb 2012 | $100,000 | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Hermo
Hermo has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include istyle, Gobi Partners and Crystal Horse Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in early-stage tech startups | gobi.vc | Kuala Lumpur, Malaysia | ||
Tech focused early stage VC firm investing in Asia | ch-investments.com.sg | Singapore, Singapore | ||
E-commerce sites for beauty products and reviews are operated. | 1999 | istyle.co.jp | Tokyo, Japan |
Investor details for Hermo
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- Complete investor list
- Round participation
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People of Hermo
1 people are tracked at Hermo (1 in leadership).
| Name | Role | Group |
|---|---|---|
PohSoon Chong | Co-Founder | Leadership |
Complete people profiles for Hermo
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- Full employee list
- Team structure
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Timeline of Hermo
4 dated milestones of Hermo across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Hermo is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Series A, of $2.0M.
- Exit Acquired by Istyle.
Web traffic of Hermo
Websites that share an audience with Hermo (hermo.my).
Websites whose visitors overlap most with Hermo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dermstore.com | 100% | 3.5M | #17,364 | View details | |
| beauty.com | 99% | View details | |||
beautystall.com | beautystall.com | 91% | #8,683,838 | – | |
| rubybox.co.za | 91% | #3,886,876 | View details | ||
| hishop.my | 90% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for Hermo
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- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Hermo
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Frequently Asked Questions about Hermo
Hermo was founded in 2012.
Hermo is headquartered in Johor Bahru, Malaysia. It is registered at Johor Bahru, Johor, Malaysia.
Hermo is a funded company, having raised a total of $2.1M across 3 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Feb 2012.
Hermo was founded in 2012 and is based in Johor Bahru, Malaysia. The platform operates in the e-commerce sector, focusing on flash sales of beauty and personal care items. A catalog featuring skincare, makeup, bath and body products, fragrances, health and wellness goods, and hair care is maintained. Items from brands like Angel Key, BBIA, and Candy Love are included, with sales conducted online via the domain hermo.my.
Hermo has 3 investors. Key investors include istyle, Gobi Partners, and Crystal Horse Investments.
Yes. Hermo was acquired by Istyle in May 2017.