About Hero Cosmetics
Hero Cosmetics is a company based in New York (United States) founded in 2017 by Ju Rhyu, Andrew S Lee, and Dwight Lee was acquired by Church & Dwight. in September 2022.. Hero Cosmetics has raised $20 million across 1 funding round from investors including Church & Dwight. and Aria Growth Partners. Hero Cosmetics offers products and services including Mighty Patch™ Original patch, Rescue Balm, Mighty Patch™ Nose patch, Superlight Sunscreen SPF 30, and Pore Release. Hero Cosmetics operates in a competitive market with competitors including Bath & Body Works, Young Living, SoapBox Soaps, Ncessaire and Pacha Soap, among others.
- Headquarter New York, United States
- Founders Ju Rhyu, Andrew S Lee, Dwight Lee
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$20 M (USD)
in 1 rounds
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Latest Funding Round
$20 M (USD), Series B
Jan 12, 2021
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Investors
Church & Dwight.
& 1 more
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Employee Count
Employee Count
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Acquired by
Church & Dwight.
(Sep 06, 2022)
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Products & Services of Hero Cosmetics
Hero Cosmetics offers a comprehensive portfolio of products and services, including Mighty Patch™ Original patch, Rescue Balm, Mighty Patch™ Nose patch, Superlight Sunscreen SPF 30, and Pore Release. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Nighttime patch for treating acne and extracting impurities.
Cream for healing skin after blemishes and reducing redness.
Patch designed for nose acne and pore management.
SPF protection formulated for acne-prone skin.
Product to dissolve blackheads and clear pores.
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Funding Insights of Hero Cosmetics
Hero Cosmetics has successfully raised a total of $20M through 1 strategic funding round. The most recent funding activity was a Series B round of $20 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series B — $20.0M
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First Round
First Round
(12 Jan 2021)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2021 | Amount | Series B - Hero Cosmetics | Valuation | Aria Growth Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Hero Cosmetics
Hero Cosmetics has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Church & Dwight. and Aria Growth Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Growth equity investments are provided to promising consumer brands.
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Brand offering fabric, home & personal care products
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Hero Cosmetics
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Hero Cosmetics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Hero Cosmetics Comparisons
Competitors of Hero Cosmetics
Hero Cosmetics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bath & Body Works, Young Living, SoapBox Soaps, Ncessaire and Pacha Soap, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Brand of home fragrance and personal care products
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering essential oils.
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| domain | founded_year | HQ Location |
Vegan, cruelty-free personal care products are manufactured and donated worldwide.
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| domain | founded_year | HQ Location |
Organic body care products are offered through an internet-first brand.
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| domain | founded_year | HQ Location |
Handcrafted body care products are sold online by Pacha Soap.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Hero Cosmetics
Frequently Asked Questions about Hero Cosmetics
When was Hero Cosmetics founded?
Hero Cosmetics was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Where is Hero Cosmetics located?
Hero Cosmetics is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Hero Cosmetics?
Ju Rhyu is the current CEO of Hero Cosmetics. They have also founded this company.
Is Hero Cosmetics a funded company?
Hero Cosmetics is a funded company, having raised a total of $20M across 1 funding round to date. The company's 1st funding round was a Series B of $20M, raised on Jan 12, 2021.
What does Hero Cosmetics do?
Hero Cosmetics was established in 2017 in New York, United States, by co-founders Ju Rhyu, Andrew S. Lee, and Dwight Lee. Operations are conducted in the cosmetics sector, with a focus on body care products. These items are manufactured and marketed through the companys domain, herocosmetics.us, targeting consumers in the United States. The brand emphasizes practical skincare solutions within the personal care industry.
Who are the top competitors of Hero Cosmetics?
Hero Cosmetics's top competitors include Bath & Body Works, SoapBox Soaps and Pacha Soap.
What products or services does Hero Cosmetics offer?
Hero Cosmetics offers Mighty Patch™ Original patch, Rescue Balm, Mighty Patch™ Nose patch, Superlight Sunscreen SPF 30, and Pore Release.
Who are Hero Cosmetics's investors?
Hero Cosmetics has 2 investors. Key investors include Church & Dwight., and Aria Growth Partners.