About Hero Cosmetics
Hero Cosmetics is a Consumer company based in New York (United States) founded in 2017 by Ju Rhyu, Andrew S Lee, and Dwight Lee, and was acquired by Church & Dwight. in September 2022. Body care products are developed and distributed by Hero Cosmetics. Hero Cosmetics has raised $20 million across 1 funding round from investors including Church & Dwight and Aria Growth Partners. Its chief executive, as recorded, is Ju Rhyu. Its website herocosmetics.us draws about 241 thousand monthly visits. Hero Cosmetics offers products and services including Mighty Patchâ„¢ Original patch, Rescue Balm, Mighty Patchâ„¢ Nose patch, Superlight Sunscreen SPF 30, and Pore Release. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Skin Care and Body Care. Its competitors include Bath & Body Works, Young Living and Ncessaire.
Company details
Hero Cosmetics was established in 2017 in New York, United States, by co-founders Ju Rhyu, Andrew S. Lee, and Dwight Lee. Operations are conducted in the cosmetics sector, with a focus on body care products. These items are manufactured and marketed through the companys domain, herocosmetics.us, targeting consumers in the United States. The brand emphasizes practical skincare solutions within the personal care industry.
- Headquarters New York, United States
- Founders Ju Rhyu, Andrew S Lee, Dwight Lee
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website herocosmetics.us
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Church & Dwight. (Sep 2022)
- Total Equity Funding$20M (USD)
in 1 rounds
- Latest Funding Round$20M (USD), Series B
Jan 2021
- InvestorsChurch & Dwight.
& 1 more
- Acquired byChurch & Dwight.
(Sep 2022)
Products & Services of Hero Cosmetics
Hero Cosmetics offers a comprehensive portfolio of products and services, including Mighty Patch™ Original patch, Rescue Balm, Mighty Patch™ Nose patch, Superlight Sunscreen SPF 30, and Pore Release.
Nighttime patch for treating acne and extracting impurities.
Cream for healing skin after blemishes and reducing redness.
Patch designed for nose acne and pore management.
SPF protection formulated for acne-prone skin.
Product to dissolve blackheads and clear pores.
Apps and channels of Hero Cosmetics
its YouTube channel Hero Cosmetics has 128K subscribers and 30 videos.
Videos from Hero Cosmetics
The most watched videos on Hero Cosmetics's YouTube channel, Hero Cosmetics (128K subscribers). Click a video to play it here.
More on Hero Cosmetics.
Funding Insights of Hero Cosmetics
Hero Cosmetics has successfully raised a total of $20M through 1 strategic funding round. The most recent funding activity was a Series B round of $20 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 1
- Last Round Series B — $20M
- First Round $20M
(Jan 2021)
- Investors Count 1
All 1 funding rounds of Hero Cosmetics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $20M | Series B | – | Aria Growth Partners | – |
2 investors in total: 2 institutional.
Investors in Hero Cosmetics
Hero Cosmetics has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Church & Dwight and Aria Growth Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments are provided to promising consumer brands. | ariagrowth.com | New York, United States | ||
Brand offering fabric, home & personal care products | 1846 | churchdwight.com | Ewing, United States |
Investor details for Hero Cosmetics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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People of Hero Cosmetics
10 people are tracked at Hero Cosmetics (5 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Ju Rhyu | Co-Founder & CEO | Leadership |
Andrew S Lee | Co-Founder | Leadership |
Dwight Lee | Co-Founder | Leadership |
Isabella Gertie | Senior Vice President of Sales | Leadership |
Ju Lim | Design Director - Product & Retail | Leadership |
Cecilia Dangin | Senior Packaging And Retail Designer | Team |
Anna Jom | Sales Manager | Team |
Varsha Kommuri | Supply Planning Manager | Team |
Ruth Lee | Product Development Manager | Team |
Marisa Marchese | Senior Supply Chain Planner | Team |
Complete people profiles for Hero Cosmetics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Hero Cosmetics
3 dated milestones of Hero Cosmetics across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Hero Cosmetics is founded.
- Funding First funding round of $20.0M.
- Exit Acquired by Church & Dwight..
Competitors of Hero Cosmetics
Hero Cosmetics has 3 listed competitors in our database. They include Bath & Body Works, Young Living and Ncessaire.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bathandbodyworks.com | 1990 | Reynoldsburg, United States | 16,420 | Brand of home fragrance and personal care products | ||
| youngliving.com | 1993 | Lehi, United States | Operates a direct-to-consumer brand offering essential oils. | |||
| necessaire.com | 2018 | Culver, United States | 29 | Organic body care products are offered through an internet-first brand. |
Detailed competitors of Hero Cosmetics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Hero Cosmetics
The website of Hero Cosmetics (herocosmetics.us) receives about 241.2K visits a month and ranks #154,497 among all websites worldwide, #8,044 in Beauty and Cosmetics.
- Monthly visits241.2K
▼ 12.8% vs previous month
- Unique visitors169.3K
per month
- Global rank#154,497
among all websites
- Category rank#8,044
Lifestyle · Beauty and Cosmetics
- Bounce rate53%
- Pages per visit2.8
- Average visit51 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Hero Cosmetics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ulta.com | 100% | 47.7M | #504 | View details | |
| sephora.com | 96% | 54.5M | #494 | View details | |
| neutrogena.com | 91% | 677.2K | #89,728 | View details | |
cetaphil.com | cetaphil.com | 90% | #93,662 | – | |
| patchology.com | 89% | 75.2K | #433,910 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Hero Cosmetics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Hero Cosmetics (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Hero Cosmetics
Complete news archive for Hero Cosmetics
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Frequently Asked Questions about Hero Cosmetics
Hero Cosmetics was founded in 2017 and raised its 1st funding round 4 years after it was founded.
Hero Cosmetics is headquartered in New York, United States. It is registered at New York, New York, United States.
Ju Rhyu is the CEO of Hero Cosmetics, as recorded in our data. They have also founded this company.
Hero Cosmetics is a funded company, having raised a total of $20M across 1 funding round to date. The company's 1st funding round was a Series B of $20M, raised on Jan 2021.
Hero Cosmetics was established in 2017 in New York, United States, by co-founders Ju Rhyu, Andrew S. Lee, and Dwight Lee. Operations are conducted in the cosmetics sector, with a focus on body care products. These items are manufactured and marketed through the companys domain, herocosmetics.us, targeting consumers in the United States. The brand emphasizes practical skincare solutions within the personal care industry.
Hero Cosmetics's top competitors include Bath & Body Works, Ncessaire and Young Living.
Hero Cosmetics offers Mighty Patchâ„¢ Original patch, Rescue Balm, Mighty Patchâ„¢ Nose patch, Superlight Sunscreen SPF 30, and Pore Release.
Hero Cosmetics has 2 investors. Key investors include Church & Dwight, and Aria Growth Partners.
Yes. Hero Cosmetics was acquired by Church & Dwight. in September 2022.
The website of Hero Cosmetics receives about 241 thousand visits a month and ranks #154,497 among all websites worldwide.