About Herradura
Herradura is a company based in Louisville (United States) founded in 1870 was acquired by Brown-Forman in August 2006.. Herradura offers products and services including Silver, Reposado, Añejo, and Ultra. Herradura operates in a competitive market with competitors including Mijenta Tequila, Casamigos, Dulce Vida, Tres Agaves and Tequila Avion, among others.
- Headquarter Louisville, United States
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Brown-Forman
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
Brown-Forman
(Aug 28, 2006)
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Products & Services of Herradura
Herradura offers a comprehensive portfolio of products and services, including Silver, Reposado, Añejo, and Ultra. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Unaged tequila showcasing bright agave character for authentic flavor.
Aged 11 months for rich, amber hues and buttery agave notes.
Barrel-aged 25 months with flavors of roasted agave and spices.
Refined añejo filtered for smooth, clear taste with agave nectar.
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Funding Insights of Herradura
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Herradura
Herradura has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Brown-Forman. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Alcoholic beverages are manufactured and marketed worldwide by Brown-Forman.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Herradura
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Herradura
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Herradura Comparisons
Competitors of Herradura
Herradura operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mijenta Tequila, Casamigos, Dulce Vida, Tres Agaves and Tequila Avion, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Tequila spirits are produced and branded by Mijenta Tequila.
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| domain | founded_year | HQ Location |
Premium tequila is produced and distributed by the Casamigos brand.
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Organic tequila is produced and marketed by Dulce Vida.
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Brand of tequila
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| domain | founded_year | HQ Location |
Premium tequila brands are produced and marketed by Tequila Avion.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Herradura
Frequently Asked Questions about Herradura
When was Herradura founded?
Herradura was founded in 1870.
Where is Herradura located?
Herradura is headquartered in Louisville, United States. It is registered at Louisville, Kentucky, United States.
What does Herradura do?
Herradura was established in 1870 as a tequila brand within the alcoholic beverages sector. Operations are centered in Louisville, United States, where tequila production and distribution occur. The company focuses on crafting and marketing tequila products, with its domain at herradura.com supporting global outreach. Activities encompass blending traditional methods with modern scaling for international markets, maintaining a presence in the spirits industry.
Who are the top competitors of Herradura?
Herradura's top competitors include Casamigos, Sauza Tequila and Mijenta Tequila.
What products or services does Herradura offer?
Herradura offers Silver, Reposado, Añejo, and Ultra.
Who are Herradura's investors?
Herradura has 1 investor. Key investors include Brown-Forman.