HG International

Takeley, United Kingdom Founded: 1969 • Age: 57 yrs Acquired By Cobepa
Home care products are developed and marketed by HG International.

About HG International

HG International is a company based in Takeley (United Kingdom) founded in 1969 was acquired by Cobepa in January 2017.. HG International has completed 2 acquisitions, including Blue Wonder and ecozone. HG International offers products and services including HG Mould Remover Foam Spray, HG Drain and Plug Unblocker, HG Air Fryer Cleaner, and HG Oven Cleaner. HG International operates in a competitive market with competitors including Dayes, Marcel's Green Soap, Van Dam Bodegraven, Facility Trade Group and Super Ninja, among others.

  • Headquarter Takeley, United Kingdom
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Hg Uki Ltd
  • Date of Incorporation 20 Sep, 1999
  • Jurisdiction BISHOP'S STORTFORD, ENGLAND
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
    Blue Wonder

    & 1 more

  • Acquired by
    Cobepa

    & 1 more

    (Jan 24, 2017)

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Products & Services of HG International

HG International offers a comprehensive portfolio of products and services, including HG Mould Remover Foam Spray, HG Drain and Plug Unblocker, HG Air Fryer Cleaner, and HG Oven Cleaner. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Removes mould from tiles and seals effectively.

Unblocks drains and plugs for easy maintenance.

Cleans air fryers without damage for kitchen use.

Removes grease and stains from ovens and grills.

People of HG International
Headcount 50-200
Employee Profiles 33
Employee Profiles
People
Rico Veerman
Senior HR Business Partner
People
Maarten Wauters
Country Manager HG Befralux
People
Andrea Vilmanyi - Horvath
Finance Administrator
People
Jeroen Holland
Head Of Procurement

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Funding Insights of HG International

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in HG International

HG International has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Rivean Capital and Cobepa. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity and accelerator investments are directed toward multiple sectors.
Founded Year Domain Location
Cobepa is recognized as an independent investment company.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by HG International

HG International has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Blue Wonder and ecozone. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Manufacturer of natural baby care, home care products and electric appliances
1997
Blue Wonder is recognized for powerful and hygienic cleaning products.
1946
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - HG International

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Hg International Comparisons

Employees
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Competitors of HG International

HG International operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Dayes, Marcel's Green Soap, Van Dam Bodegraven, Facility Trade Group and Super Ninja, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of everyday essentials across health, home, beauty, and pet care
domain founded_year HQ Location
Manufacturer and brand of home care products
domain founded_year HQ Location
Manufacturer of cleaning products
domain founded_year HQ Location
Non-food catering products and cleaning systems are supplied online.
domain founded_year HQ Location
Provides natural pest control services to eliminate bugs effectively and safely.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Hg International

HG International’s Acquisition of Blue Wonder
Globallegalchronicle4 years ago
HG re-invests in North West tech firm
Insidermedia5 years ago
Hg invests in F24
Privateequitywire5 years ago

Frequently Asked Questions about HG International

When was HG International founded?

HG International was founded in 1969.

Where is HG International located?

HG International is headquartered in Takeley, United Kingdom. It is registered at Takeley, Essex, United Kingdom.

Who is the current CEO of HG International?

Peter De Heer is the current CEO of HG International.

What does HG International do?

HG International was established in 1969 as a brand focused on home care products. Operations are centered in the consumer goods sector, with manufacturing and distribution handled primarily in the United Kingdom. The company is headquartered in Takeley, where product development and sales strategies are managed. Leadership is provided by CEO Peter De Heer, overseeing global outreach through the domain hg.eu.

Who are the top competitors of HG International?

HG International's top competitors include Dayes, Van Dam Bodegraven and Facility Trade Group.

What products or services does HG International offer?

HG International offers HG Mould Remover Foam Spray, HG Drain and Plug Unblocker, HG Air Fryer Cleaner, and HG Oven Cleaner.

How many acquisitions has HG International made?

HG International has made 2 acquisitions, including Blue Wonder, and ecozone.

Who are HG International's investors?

HG International has 2 investors. Key investors include Rivean Capital, and Cobepa.

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