About Highsnobiety
Highsnobiety is a Media & Entertainment company based in Berlin (Germany) founded in 2007, and was acquired by Zalando in June 2022. It operates as an online streetwear, sneaker, and lifestyle magazine and foundation focused on education investments for minorities. Highsnobiety has raised $8.5 million across 2 funding rounds from investors including Zalando, Mirabaud AM and Felix Capital. Its chief executive is David Fischer. Its website highsnobiety.com draws about 2.6 million monthly visits. Its focus areas include Internet First Media, Lifestyle, Thematic and Diversified. Its legal entity is Titel Media GmbH. Its competitors include Yandex, Goop, Thrillist, BUZZNET and Qutoutiao and 3 more; 6 of its 8 listed competitors have raised funding.
Company details
Highsnobiety was founded in 2007 in Berlin, Germany, as an online platform in the media and lifestyle sector. Content on fashion, music, sneakers, design, and arts is published daily, including news, tips, and trends. A foundation supports education investments for minorities. Operations include monetization through display ads, sponsored content, and affiliate links. Ownership and management are held by TitelMedia.
Apps and channels of Highsnobiety
its YouTube channel Highsnobiety has 418K subscribers and 30 videos.
Videos from Highsnobiety
The most watched videos on Highsnobiety's YouTube channel, Highsnobiety (418K subscribers). Click a video to play it here.
More on Highsnobiety.
Funding Insights of Highsnobiety
Highsnobiety has successfully raised a total of $8.5M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.5M
- Total Rounds 2
- First Round $8.5M
(Jan 2018)
- Investors Count 2
All 2 funding rounds of Highsnobiety with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | – | Series B | – | Mirabaud AM | – |
| Jan 2018 | $8.5M | Series A | – | Felix Capital | – |
3 investors in total: 3 institutional.
Investors in Highsnobiety
Highsnobiety has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Zalando, Mirabaud AM and Felix Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech companies are funded by this London-based venture capital firm. | – | felixcap.com | London, United Kingdom | |
Provides active investment strategies across equities, fixed income, and private assets globally. | 1819 | mirabaud-am.com | Geneva, Switzerland | |
Online retailer offering multi-category fashion products for men, women, and children | 2008 | zalando.com | Berlin, Germany |
Investor details for Highsnobiety
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Highsnobiety
34 people are tracked at Highsnobiety (24 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
David Fischer | CEO | Leadership |
Levi Linz | Senior Vice President, Commercial Operations | Leadership |
Logan Slater | Director, Brand Partnerships | Leadership |
Luke Robins | General Manager | Leadership |
Matthew Riccio | Vice President, East Coast Sales & Business Operations | Leadership |
Caitlin Leroux | President Of Highpower, Highsnobiety's Women & Non-binary ERG | Leadership |
Jan Andreas Helch | Events Director, Brand Energy | Leadership |
Mattias Bosman | VP Commerce | Leadership |
Alex Bair | Senior Director, Brand Partnerships | Leadership |
Stefanos Constantinou | Vp, Brand Partnerships & General Manager | Leadership |
Simon Weisskopf | VP Brand & Commercial Development | Leadership |
Courtney Allis | Director Of Brand Energy Projects | Leadership |
Juergen Hopfgartner | President & COO | Leadership |
Mogyoen Kim | Senior Director, Brand Partnerships | Leadership |
Saskia M. | Head Of Accounting AP & Tax | Leadership |
Andrea Codurri | Vp, Brand Partnerships & General Manager | Leadership |
Max Berger | Chief Commercial Officer | Leadership |
Sofia Ewuraesi Bodger | Senior Strategy Director | Leadership |
Lucy T. | Head Of Branded Content | Leadership |
Melanie Dreyer | Head Of Controlling | Leadership |
14 more people are available in the full profile.
Complete people profiles for Highsnobiety
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
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Timeline of Highsnobiety
4 dated milestones of Highsnobiety across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Highsnobiety is founded.
- Funding First funding round of $8.5M.
- Funding Latest funding round, Series B,.
- Exit Acquired by Zalando.
Competitors of Highsnobiety
Highsnobiety has 8 listed competitors in our database, 6 of them funded. They include Yandex, Goop, Thrillist, BUZZNET and Qutoutiao, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yandex.ru | 2000 | Moscow, Russia | – | – | Blog focusing on music, market, video, and other related topics | |
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| thrillist.com | 2005 | New York, United States | $69.1M | 96 | Digital content on food, travel, health, and lifestyle is published. | |
| buzznet.com | 2005 | Los Angeles, United States | $43.5M | – | Lifestyle news on entertainment, style, and music is delivered online. | |
| qutoutiao.net | 2016 | Shanghai, China | $242M | – | Content is aggregated and personalized for mobile users via AI. | |
| littlethings.com | 2014 | New York, United States | – | 93 | Digital media platform with inspirational content | |
| blavityinc.com | 2014 | Los Angeles, United States | $1.86M | 120 | Network of lifestyle brands | |
| complex.com | 2002 | New York, United States | $60.71M | – | Complex is recognized as a digital media and retail platform. |
Detailed competitors of Highsnobiety
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Highsnobiety
The website of Highsnobiety (highsnobiety.com) receives about 2.6M visits a month and ranks #30,118 among all websites worldwide, #1,442 in Fashion and Apparel.
- Monthly visits2.6M
▲ 11.6% vs previous month
- Unique visitors1.4M
per month
- Global rank#30,118
among all websites
- Category rank#1,442
Lifestyle · Fashion and Apparel
- Bounce rate51%
- Pages per visit1.8
- Average visit52 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Highsnobiety. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hypebeast.com | 100% | 7.8M | #11,221 | View details | |
nicekicks.com | nicekicks.com | 67% | – | #63,585 | – |
formatmag.com | formatmag.com | 67% | – | – | – |
solecollector.com | solecollector.com | 65% | – | #4,211,091 | – |
valetmag.com | valetmag.com | 60% | – | #152,488 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Highsnobiety
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in DTC Media Innovators
10 companies that operate in the same segment as Highsnobiety (DTC Media Innovators), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | USD 30.07 M | 298 | |
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | – | 356 | |
News media platform covering combat sports | 2011 | Singapore, Singapore | USD 236 M | USD 84.46 M | 657 | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | – | 942 | |
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 | |
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | – | – | |
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M | – | – | |
Multiple online media and lifestyle brands are owned and operated. | 2007 | Levallois-perret, Hauts-de-seine, France | USD 4.7 M | – | – | |
Sports commentary and news are provided through Hupu's platform. | 2004 | Shanghai, Shanghai, China | USD 338.72 M | – | – |
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Related news about Highsnobiety
Complete news archive for Highsnobiety
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Frequently Asked Questions about Highsnobiety
Highsnobiety was founded in 2007 and raised its 1st funding round 11 years after it was founded.
Highsnobiety is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
David Fischer is the current CEO of Highsnobiety.
Highsnobiety is a funded company, having raised a total of $8.5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $8.5M, raised on Jan 2018.
Highsnobiety was founded in 2007 in Berlin, Germany, as an online platform in the media and lifestyle sector. Content on fashion, music, sneakers, design, and arts is published daily, including news, tips, and trends. A foundation supports education investments for minorities. Operations include monetization through display ads, sponsored content, and affiliate links. Ownership and management are held by TitelMedia.
Highsnobiety has 3 investors. Key investors include Zalando, Mirabaud AM, and Felix Capital.
Highsnobiety operates through Titel Media Gmbh.
Yes. Highsnobiety was acquired by Zalando in June 2022.
The website of Highsnobiety receives about 2.6 million visits a month and ranks #30,118 among all websites worldwide.