
About hiyo
hiyo is a Consumer company based in Los Angeles (United States) founded in 2020. Non-alcoholic functional seltzers with adaptogens, nootropics, and botanicals are manufactured. hiyo has raised $39.83 million across 2 funding rounds from investors including Constellation Brands. Its website drinkhiyo.com draws about 67 thousand monthly visits. hiyo offers products and services including Variety Pack, Blackberry Lemon, Passion Fruit Tangerine, Peach Mango, and Strawberry Guava. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Juices and Dilutables. Its legal entity is hiyo inc. Its competitors include DIRTY LEMON, Mela Water and Agua Bonita; 1 of its 3 listed competitors has raised funding.
Company details
Founded in 2020 and based in Los Angeles, United States, non-alcoholic functional seltzers are produced by the company in the beverage sector. Adaptogens, nootropics, and botanicals such as ashwagandha, L-theanine, lions mane, lemon balm, passion flower, and ginger are incorporated to support stress relief and mood enhancement. Various flavors and pack sizes are offered through subscriptions and retail partnerships.
- Headquarters Los Angeles, United States
- SectorsConsumer
- Website drinkhiyo.com
- Social Facebook Instagram
- Legal Name Hiyo Inc.
- Total Equity Funding$39.83M (USD)
in 2 rounds
- Latest Funding Round$20.8M (USD), Series B
Oct 2026
- Investors
Products & Services of hiyo
hiyo offers a comprehensive portfolio of products and services, including Variety Pack, Blackberry Lemon, Passion Fruit Tangerine, Peach Mango, and Strawberry Guava.
Assortment of non-alcoholic seltzer flavors for sampling and stress relief.
Non-alcoholic seltzer with adaptogens to relieve stress and boost mood.
Non-alcoholic drink featuring botanicals for relaxation and focus enhancement.
Seltzer with natural ingredients to promote clarity and emotional well-being.
Non-alcoholic beverage aiding digestion and mood stabilization through herbs.
Seltzer designed for immune support and stress reduction with key ingredients.
Funding Insights of hiyo
hiyo has successfully raised a total of $39.83M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $20.8 million completed in October 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39.83M
- Total Rounds 2
- Last Round Series B β $20.8M
- First Round $19.03M
(Nov 2024)
- Investors Count 1
All 2 funding rounds of hiyo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2026 | $20.8M | Series B | β | Constellation Brands | β |
| Nov 2024 | $19.03M | Series A | β | β |
1 investors in total: 1 institutional.
Investors in hiyo
hiyo has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Constellation Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category alcoholic beverage company | 1945 | cbrands.com | Altoona, United States |
Investor details for hiyo
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People of hiyo
11 people are tracked at hiyo (10 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Tom Fraccalvieri | Vice President, Marketing | Leadership |
Cooper Tuch | Director Of Growth | Leadership |
Cygne Cooper | Co-founder + Chief Brand Officer | Leadership |
Jack Dampf | Chief Operating Officer | Leadership |
Evan Quinn | Co-founder & CEO | Leadership |
Benjamin Liebling | Director Of Operations | Leadership |
Luke Ledyard | Vice President Of Sales | Leadership |
Valerie Sylvester | Senior Director Of Sales | Leadership |
George Youmans | Co-founder & CRO | Leadership |
Megan Abbott | Director Of Retail Marketing | Leadership |
Madison Emery | Senior Marketing Manager, Brand Marketing | Team |
Complete people profiles for hiyo
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Timeline of hiyo
3 dated milestones of hiyo across 6 years, from founding to its latest funding, stage changes and deals.
- Founded hiyo is founded.
- Funding First funding round of $19.0M.
- Funding Latest funding round, Series B, of $20.8M.
Competitors of hiyo
hiyo has 3 listed competitors in our database, 1 of them funded. They include DIRTY LEMON, Mela Water and Agua Bonita.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dirtylemon.com | 2015 | New York, United States | $15.13M | A brand specializing in high-quality lemon juice products. | ||
| melawater.com | 2021 | Aliso Viejo, United States | Brand offering watermelon water | |||
| drinkaguabonita.com | 2020 | Hanford, United States | Internet-first brand offering cold-pressed ready-to-drink juice |
Detailed competitors of hiyo
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- Full competitor set
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Web traffic of hiyo
The website of hiyo (drinkhiyo.com) receives about 67.5K visits a month.
- Monthly visits67.5K
▲ 55.2% vs previous month
Websites whose visitors overlap most with hiyo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| littlesaints.com | 100% | 44.9K | #653,682 | View details | |
| apothekary.co | 95% | 1.1K | #14,841,683 | View details | |
polychromegoods.com | polychromegoods.com | 63% | #589,607 | β | |
schedule35.co | schedule35.co | 59% | #306,885 | β | |
| thingtesting.com | 57% | 311.4K | #127,467 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 6 similar websites and full traffic analytics for hiyo
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as hiyo (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Hiyo
Complete news archive for hiyo
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Frequently Asked Questions about hiyo
hiyo was founded in 2020 and raised its 1st funding round 4 years after it was founded.
hiyo is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
hiyo is a funded company, having raised a total of $39.83M across 2 funding rounds to date. The company's 1st funding round was a Series A of $19.03M, raised on Nov 2024.
Founded in 2020 and based in Los Angeles, United States, non-alcoholic functional seltzers are produced by the company in the beverage sector. Adaptogens, nootropics, and botanicals such as ashwagandha, L-theanine, lions mane, lemon balm, passion flower, and ginger are incorporated to support stress relief and mood enhancement. Various flavors and pack sizes are offered through subscriptions and retail partnerships.
hiyo's top competitors include Mela Water, Agua Bonita and DIRTY LEMON.
hiyo offers Variety Pack, Blackberry Lemon, Passion Fruit Tangerine, Peach Mango, and 2 more products and services.
hiyo has 1 investor. Key investors include Constellation Brands.
hiyo operates through Hiyo Inc..
