About Hodinkee
Hodinkee is a Media & Entertainment company based in New York (United States) founded in 2008, and was acquired by Watchesofswitzerland in October 2024. News, reviews, and stories on wristwatches are provided by Hodinkee. Hodinkee has raised $43.6 million across 2 funding rounds from investors including TCG Ventures, LVMH Luxury Ventures and True Ventures. Hodinkee has completed 1 acquisition, including Crown & Caliber. Its website hodinkee.com draws about 2 million monthly visits. Hodinkee offers products and services including Watch Shop, Insurance Service, and Content Platform. Its focus areas include Internet First Media, Science and Technology, Gadgets and Watches. Its legal entity is Hodinkee LLC. Its competitors include Watch Auction HQ and Smart Watch News.
Company details
Hodinkee was founded in 2008 and is based in New York, United States. An online magazine dedicated to the watch industry is operated, where news, in-depth reviews, critiques, and original stories about wristwatches are published. Watches from various global sources are highlighted, with reports on their features and significance. Revenue is generated through display advertisements on the platform.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Lifestyle · Jewelry and Luxury Products
- Email••••••••
- Website hodinkee.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Watchesofswitzerland (Oct 2024)
- Legal Name Hodinkee Llc
- Total Equity Funding$43.6M (USD)
in 2 rounds
- Latest Funding Round$40M (USD), Series B
Dec 2020
- InvestorsTCG Ventures
& 7 more
- Investments & Acquisitions
- Acquired byWatchesofswitzerland
(Oct 2024)
Products & Services of Hodinkee
Hodinkee offers a comprehensive portfolio of products and services, including Watch Shop, Insurance Service, and Content Platform.
Online platform for buying and selling luxury watches.
Protection plans for watches and jewelry against loss.
Articles and videos on watch news and reviews.
Apps and channels of Hodinkee
its YouTube channel Hodinkee has 442K subscribers and 30 videos.
Videos from Hodinkee
The most watched videos on Hodinkee's YouTube channel, Hodinkee (442K subscribers). Click a video to play it here.
More on Hodinkee.
Funding Insights of Hodinkee
Hodinkee has successfully raised a total of $43.6M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $40 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $43.6M
- Total Rounds 2
- Last Round Series B — $40M
- First Round $3.6M
(Jun 2015)
- Investors Count 7
All 2 funding rounds of Hodinkee with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2020 | $40M | Series B | – | TCG Ventures | |
| Jun 2015 | $3.6M | Series A | – | True Ventures, Google Ventures | – |
8 investors in total: 6 institutional and 2 angel.
Investors in Hodinkee
Hodinkee has secured backing from 8 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include TCG Ventures, LVMH Luxury Ventures and True Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| lvmhluxuryventures.com | ||||
Venture capital firm supporting AI founders through investments and community. | trueventures.com | |||
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
FutureShape is involved in shaping and building futures. | futureshape.com | Paris, France | ||
Diversified investment management is conducted across multiple sectors. | 2010 | tcg.co | Los Angeles, United States | |
TB Tom Brady | unknown_ca6bee1afab3486ba | |||
JM John Mayer | unknown_6bb82befa7054be58 | |||
Watches of Switzerland is recognized as a leading retailer of luxury timepieces and fine jewelry. | watchesofswitzerland.com |
Investor details for Hodinkee
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Hodinkee
6 people are tracked at Hodinkee (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Adam Schoenberg | Senior Vice President Of Marketing & Sales | Leadership |
Jeffrey Hilliard | Senior Director, Limited Editions (special Projects) | Leadership |
Victor Boccarossa | Sr. Director, Brand Partnerships | Leadership |
Bryanna Anglin | Senior Client Services Representative | Team |
Elliot Hammer | Designer (Limited Edition Team) | Team |
Mike Maser | Advisor | Team |
Complete people profiles for Hodinkee
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Hodinkee
Hodinkee has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Crown & Caliber.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Luxury watches are retailed through an online platform. | crownandcaliber.com | Atlanta, United States | 2012 | Feb 2021 | •••• |
Complete acquisition details for Hodinkee
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Hodinkee
5 dated milestones of Hodinkee across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Hodinkee is founded.
- Funding First funding round of $3.6M.
- Funding Latest funding round, Series B, of $40.0M.
- Acquisition Acquires Crown & Caliber.
- Exit Acquired by Watchesofswitzerland.
Competitors of Hodinkee
Hodinkee has 2 listed competitors in our database. They include Watch Auction HQ and Smart Watch News.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| watchauctionhq.com | 2021 | Portland, United States | Platform offering the watch auction database for watch collectors | |||
| smartwatchnews.org | 2013 | Ventura, United States | Professional football club competing in La Liga and managing player development. |
Detailed competitors of Hodinkee
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Hodinkee
The website of Hodinkee (hodinkee.com) receives about 2M visits a month and ranks #34,787 among all websites worldwide, #1,668 in Jewelry and Luxury Products.
- Monthly visits2M
▲ 3.1% vs previous month
- Unique visitors680.7K
per month
- Global rank#34,787
among all websites
- Category rank#1,668
Lifestyle · Jewelry and Luxury Products
- Bounce rate54%
- Pages per visit2.2
- Average visit1 min 27 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Hodinkee. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
wornandwound.com | wornandwound.com | 100% | #100,545 | – | |
fratellowatches.com | fratellowatches.com | 98% | #41,741 | – | |
| ablogtowatch.com | 91% | 762K | #79,098 | View details | |
| chrono24.com | 84% | 5.7M | #7,769 | View details | |
watchuseek.com | watchuseek.com | 79% | #36,976 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Hodinkee
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as Hodinkee (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Hodinkee
Complete news archive for Hodinkee
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Hodinkee
Hodinkee was founded in 2008 and raised its 1st funding round 7 years after it was founded.
Hodinkee is headquartered in New York, United States. It is registered at New York, New York, United States.
Hodinkee is a funded company, having raised a total of $43.6M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.6M, raised on Jun 2015.
Hodinkee was founded in 2008 and is based in New York, United States. An online magazine dedicated to the watch industry is operated, where news, in-depth reviews, critiques, and original stories about wristwatches are published. Watches from various global sources are highlighted, with reports on their features and significance. Revenue is generated through display advertisements on the platform.
Hodinkee's top competitors include Watch Auction HQ and Smart Watch News.
Hodinkee offers Watch Shop, Insurance Service, and Content Platform.
Hodinkee has made 1 acquisition, including Crown & Caliber.
Hodinkee has 8 investors. Key investors include TCG Ventures, LVMH Luxury Ventures, True Ventures, Tom Brady, and John Mayer.
Hodinkee operates through Hodinkee Llc.
Yes. Hodinkee was acquired by Watchesofswitzerland in October 2024.
The website of Hodinkee receives about 2 million visits a month and ranks #34,787 among all websites worldwide.

