Hodinkee

New York, United States Founded: 2008 • Age: 18 yrs Acquired By Watchesofswitzerland
News, reviews, and stories on wristwatches are provided by Hodinkee.

About Hodinkee

Hodinkee is a Media & Entertainment company based in New York (United States) founded in 2008, and was acquired by Watchesofswitzerland in October 2024. News, reviews, and stories on wristwatches are provided by Hodinkee. Hodinkee has raised $43.6 million across 2 funding rounds from investors including TCG Ventures, LVMH Luxury Ventures and True Ventures. Hodinkee has completed 1 acquisition, including Crown & Caliber. Its website hodinkee.com draws about 2 million monthly visits. Hodinkee offers products and services including Watch Shop, Insurance Service, and Content Platform. Its focus areas include Internet First Media, Science and Technology, Gadgets and Watches. Its legal entity is Hodinkee LLC. Its competitors include Watch Auction HQ and Smart Watch News.

Company details

Hodinkee was founded in 2008 and is based in New York, United States. An online magazine dedicated to the watch industry is operated, where news, in-depth reviews, critiques, and original stories about wristwatches are published. Watches from various global sources are highlighted, with reports on their features and significance. Revenue is generated through display advertisements on the platform.

Key Metrics

Products & Services of Hodinkee

Hodinkee offers a comprehensive portfolio of products and services, including Watch Shop, Insurance Service, and Content Platform.

Watch Shop
Ecommerce

Online platform for buying and selling luxury watches.

Insurance Service
Financial Services

Protection plans for watches and jewelry against loss.

Content Platform
Digital Media

Articles and videos on watch news and reviews.

Apps and channels of Hodinkee

its YouTube channel Hodinkee has 442K subscribers and 30 videos.

Hodinkee
YouTube 442K subscribers 30 videos Howto & Style
Open channel

Videos from Hodinkee

The most watched videos on Hodinkee's YouTube channel, Hodinkee (442K subscribers). Click a video to play it here.

John Mayer and Ben Clymer Discuss AP's New References
171.5K views
The Watch I Wore Most In 2024, By Members Of The Hodinkee Family
109.3K views
Talking Watches With Adam Victor, Vintage Collector And Dealer
108.8K views
Inside The History And Archives Of The Jaeger-LeCoultre Reverso
56.9K views

More on Hodinkee.

Funding Insights of Hodinkee

Hodinkee has successfully raised a total of $43.6M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $40 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $43.6M
  • Total Rounds 2
  • Last Round Series B — $40M
  • First Round $3.6M

    (Jun 2015)

  • Investors Count 7

All 2 funding rounds of Hodinkee with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Dec 2020$40MSeries B–TCG Ventures
Jun 2015$3.6MSeries A–True Ventures, Google Ventures
–
Valuation history

8 investors in total: 6 institutional and 2 angel.

Investors in Hodinkee

Hodinkee has secured backing from 8 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include TCG Ventures, LVMH Luxury Ventures and True Ventures.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
lvmhluxuryventures.com
Venture capital firm supporting AI founders through investments and community.
trueventures.com
Corporate backed venture capital fund investing in multiple sectors
gv.comMountain View, United States
FutureShape is involved in shaping and building futures.
futureshape.comParis, France
Diversified investment management is conducted across multiple sectors.
2010tcg.coLos Angeles, United States

Tom Brady

unknown_ca6bee1afab3486ba

John Mayer

unknown_6bb82befa7054be58
Watches of Switzerland is recognized as a leading retailer of luxury timepieces and fine jewelry.
watchesofswitzerland.com
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Investor details for Hodinkee

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
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  • Co-investor network

Verified entity values are shown only after access is granted.

People of Hodinkee

6 people are tracked at Hodinkee (3 in leadership, 3 in team).

NameRoleGroup
Adam Schoenberg
Senior Vice President Of Marketing & SalesLeadership
Jeffrey Hilliard
Senior Director, Limited Editions (special Projects)Leadership
Victor Boccarossa
Sr. Director, Brand PartnershipsLeadership
Bryanna Anglin
Senior Client Services RepresentativeTeam
Elliot Hammer
Designer (Limited Edition Team)Team
Mike Maser
AdvisorTeam
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Complete people profiles for Hodinkee

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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Investments & Acquisitions by Hodinkee

Hodinkee has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Crown & Caliber.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Luxury watches are retailed through an online platform.
crownandcaliber.comAtlanta, United States2012Feb 2021••••
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Complete acquisition details for Hodinkee

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of Hodinkee

5 dated milestones of Hodinkee across 16 years, from founding to its latest funding, stage changes and deals.

  1. Founded Hodinkee is founded.
  2. Funding First funding round of $3.6M.
  3. Funding Latest funding round, Series B, of $40.0M.
  4. Acquisition Acquires Crown & Caliber.
  5. Exit Acquired by Watchesofswitzerland.

Competitors of Hodinkee

Hodinkee has 2 listed competitors in our database. They include Watch Auction HQ and Smart Watch News.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
watchauctionhq.com2021Portland, United States
Platform offering the watch auction database for watch collectors
smartwatchnews.org2013Ventura, United States
Professional football club competing in La Liga and managing player development.
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Detailed competitors of Hodinkee

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
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Verified entity values are shown only after access is granted.

Web traffic of Hodinkee

The website of Hodinkee (hodinkee.com) receives about 2M visits a month and ranks #34,787 among all websites worldwide, #1,668 in Jewelry and Luxury Products.

  • Monthly visits
    2M

    ▲ 3.1% vs previous month

  • Unique visitors
    680.7K

    per month

  • Global rank
    #34,787

    among all websites

  • Category rank
    #1,668

    Lifestyle · Jewelry and Luxury Products

Similar websites

Websites whose visitors overlap most with Hodinkee. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
wornandwound.com
wornandwound.com
100%
#100,545–
fratellowatches.com
fratellowatches.com
98%
#41,741–
ablogtowatch.com
91%
762K#79,098View details
chrono24.com
84%
5.7M#7,769View details
watchuseek.com
watchuseek.com
79%
#36,976–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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All 40 similar websites and full traffic analytics for Hodinkee

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  • 40 similar websites
  • Audience overlap
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Top companies in DTC Media Innovators

3 companies that operate in the same segment as Hodinkee (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Multi-category news is delivered through an app-based platform.
2016Arlington, Virginia, United StatesUSD 30 M356
Online platform publishing content focusing on investment
2011Chicago, Illinois, United StatesUSD 60.4 M
Subscription-based sports media is delivered to local premium audiences.
2016Chicago, Illinois, United StatesUSD 134.42 M
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Related news about Hodinkee

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Complete news archive for Hodinkee

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  • Source and publication date
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Frequently Asked Questions about Hodinkee

Hodinkee was founded in 2008 and raised its 1st funding round 7 years after it was founded.

Hodinkee is headquartered in New York, United States. It is registered at New York, New York, United States.

Hodinkee is a funded company, having raised a total of $43.6M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.6M, raised on Jun 2015.

Hodinkee was founded in 2008 and is based in New York, United States. An online magazine dedicated to the watch industry is operated, where news, in-depth reviews, critiques, and original stories about wristwatches are published. Watches from various global sources are highlighted, with reports on their features and significance. Revenue is generated through display advertisements on the platform.

Hodinkee's top competitors include Watch Auction HQ and Smart Watch News.

Hodinkee offers Watch Shop, Insurance Service, and Content Platform.

Hodinkee has made 1 acquisition, including Crown & Caliber.

Hodinkee has 8 investors. Key investors include TCG Ventures, LVMH Luxury Ventures, True Ventures, Tom Brady, and John Mayer.

Hodinkee operates through Hodinkee Llc.

Yes. Hodinkee was acquired by Watchesofswitzerland in October 2024.

The website of Hodinkee receives about 2 million visits a month and ranks #34,787 among all websites worldwide.

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