About Holy
Holy is a Consumer company based in Berlin (Germany) founded in 2020 by Philipp Nab, Mathias Horsch, and Frederick Jost. Internet first brand of Ice Tea. It operates in the Consumer and Retail sectors. Holy has raised $13.58 million across 2 funding rounds from investors including FoodLabs, Simon Capital and Benjamin Kremer. Its chief executive, as recorded, is Frederick Jost. Its website weareholy.com draws about 801 thousand monthly visits. Holy offers products and services including HOLY Energy®, HOLY Iced Tea®, and HOLY Hydration®. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Beverages. Its competitors include Ocha Ocha, Teagschwendner and 5CUPS; 1 of its 3 listed competitors has raised funding.
Company details
Holy was established in 2020 in Berlin, Germany, as an internet-first brand in the beverage sector. Ice tea products featuring hibiscus, citrus, raspberry, and tropical flavors are provided as alternatives to traditional energy drinks. Trial packs are made available for initial product evaluation. Operations focus on direct-to-consumer sales through the online domain weareholy.com.
- Headquarters Berlin, Germany
- Founders Philipp Nab, Mathias Horsch, Frederick Jost
- SectorsConsumerRetail
- Website category Games · Video Games Consoles and Accessories
- Email••••••••
- Website de.weareholy.com
- Social LinkedIn X
- Total Equity Funding$13.58M (USD)
in 2 rounds
- Latest Funding Round$11.39M (USD), Series A
Aug 2023
- InvestorsFoodLabs
& 6 more
Products & Services of Holy
Holy offers a comprehensive portfolio of products and services, including HOLY Energy®, HOLY Iced Tea®, and HOLY Hydration®.
Powdered drink providing sustained energy without sugar.
Healthy powdered iced tea for refreshing consumption.
Powdered hydration product for daily refreshment and electrolytes.
Funding Insights of Holy
Holy has successfully raised a total of $13.58M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $11.39 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.58M
- Total Rounds 2
- Last Round Series A — $11.39M
- First Round $2.19M
(Jan 2021)
- Investors Count 7
All 2 funding rounds of Holy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2023 | $11.39M | Series A | – | FoodLabs, Simon Capital | |
| Jan 2021 | $2.19M | Seed | – | FoodLabs | – |
7 investors in total: 4 institutional and 3 angel.
Investors in Holy
Holy has secured backing from 7 investors, including venture fund and angel investors. Prominent investors backing the company include FoodLabs, Simon Capital and Benjamin Kremer.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
FoodLabs is engaged in supporting food innovation startups. | foodlabs.com | Berlin, Germany | ||
Venture capital investments are made in sustainable, innovative startups by Simon Capital. | 2000 | simoncapital.com | Germany | |
Investments are directed by V3 Ventures toward early-stage consumer startups. | v3.ventures | London, United Kingdom | ||
Investments are directed toward high-growth consumer and internet technology companies. | leftlane.com | Brooklyn, United States | ||
BK Benjamin Kremer | Angel investor and entrepreneur, co-founder of Zeno Health, focused on healthcare innovation | unknown_e46bd2753967471aa | ||
NB Noel Bollmann | Angel investor focusing on early-stage Indian startups, tech enthusiast | unknown_5e638614c46c48559 | ||
BS Bela Seebach | unknown_fda40f92f2a044098 |
Investor details for Holy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Holy
3 people are tracked at Holy (3 in leadership).
| Name | Role | Group |
|---|---|---|
Philipp Nab | Co-Founder & Managing Director | Leadership |
Mathias Horsch | Co-Founder & Managing Director | Leadership |
Frederick Jost | Co-Founder & Co-CEO | Leadership |
Complete people profiles for Holy
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Timeline of Holy
3 dated milestones of Holy across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Holy is founded.
- Funding First funding round of $2.2M.
- Funding Latest funding round, Series A, of $11.4M.
Competitors of Holy
Holy has 3 listed competitors in our database, 1 of them funded. They include Ocha Ocha, Teagschwendner and 5CUPS.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ocha-ocha.de | 2018 | Augsburg, Germany | Natural beverages including teas and coffees are sold online. | |||
| teegschwendner.de | 1978 | Meckenheim, Germany | Offers a variety of loose teas, accessories, and online shopping for consumers. | |||
| 5cups.de | 2012 | Berlin, Germany | $395,052 | 81 | Custom tea blends are manufactured and shipped online from Berlin. |
Detailed competitors of Holy
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- Full competitor set
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Web traffic of Holy
The website of Holy (weareholy.com) receives about 801.1K visits a month and ranks #21,112 among all websites worldwide, #964 in Video Games Consoles and Accessories.
- Monthly visits801.1K
▼ 64.4% vs previous month
- Unique visitors835.8K
per month
- Global rank#21,112
among all websites
- Category rank#964
Games · Video Games Consoles and Accessories
- Bounce rate45%
- Pages per visit4.8
- Average visit2 min 48 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Holy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
levlup.com | levlup.com | 100% | #228,160 | – | |
game8.co | game8.co | 98% | #1,711 | – | |
| op.gg | 96% | 62.2M | #1,051 | View details | |
| nexusmods.com | 95% | #272 | View details | ||
| epicgames.com | 95% | 94.8M | #180 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Holy
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Related news about Holy
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Frequently Asked Questions about Holy
Holy was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Holy is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Frederick Jost is the CEO of Holy, as recorded in our data. They have also founded this company.
Holy is a funded company, having raised a total of $13.58M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.19M, raised on Jan 2021.
Holy was established in 2020 in Berlin, Germany, as an internet-first brand in the beverage sector. Ice tea products featuring hibiscus, citrus, raspberry, and tropical flavors are provided as alternatives to traditional energy drinks. Trial packs are made available for initial product evaluation. Operations focus on direct-to-consumer sales through the online domain weareholy.com.
Holy's top competitors include Ocha Ocha, 5CUPS and Teagschwendner.
Holy offers HOLY Energy®, HOLY Iced Tea®, and HOLY Hydration®.
Holy has 7 investors. Key investors include FoodLabs, Simon Capital, Benjamin Kremer, Noel Bollmann, and V3 Ventures.
The website of Holy receives about 801 thousand visits a month and ranks #21,112 among all websites worldwide.