About HomeChoice
HomeChoice is a company based in Cape Town (South Africa) founded in 1988. Lifestyle and home decor products are retailed by HomeChoice. Its website homechoice.co.za draws about 298 thousand monthly visits. Its legal entity is Maine Potato Growers, Inc.
Company details
HomeChoice was founded in 1988 and is headquartered in Cape Town, South Africa. Operations are focused on the retail sector, where lifestyle and home decor products are sold through online and catalog channels. The company serves consumers across South Africa via its domain homechoice.co.za, offering a range of furnishings, apparel, and household items. Distribution is managed through partnerships with local logistics providers to ensure nationwide delivery.
- Headquarters Cape Town, South Africa
- Website category Home and Garden
- Email••••••••
- Phone•••• ••••
- Website homechoice.co.za
- Social LinkedIn X Facebook
- Legal Name Maine Potato Growers, Inc
- Investors
Funding Insights of HomeChoice
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of HomeChoice with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2014 | Private Equity Round | – | – |
1 investors in total: 1 institutional.
Investors in HomeChoice
HomeChoice has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include DPI.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A premier African investment firm focused on high-growth businesses. | 2007 | dpi-llp.com | London, United Kingdom |
Investor details for HomeChoice
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of HomeChoice
2 dated milestones of HomeChoice across 26 years, from founding to its latest funding, stage changes and deals.
- Founded HomeChoice is founded.
- Funding First funding round.
Web traffic of HomeChoice
The website of HomeChoice (homechoice.co.za) receives about 298.3K visits a month and ranks #96,223 among all websites worldwide, #1,225 in Home and Garden.
- Monthly visits298.3K
▼ 24.1% vs previous month
- Unique visitors191.8K
per month
- Global rank#96,223
among all websites
- Category rank#1,225
Home and Garden · Home and Garden
- Bounce rate27%
- Pages per visit4.8
- Average visit1 min 40 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with HomeChoice. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| volpes.co.za | 100% | 680.7K | #117,554 | View details | |
homemag.co.za | homemag.co.za | 64% | – | ||
decorland.co.za | decorland.co.za | 60% | #535,798 | – | |
fabricuk.com | fabricuk.com | 56% | #578,167 | – | |
homechoicestores.com | homechoicestores.com | 55% | #589,821 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for HomeChoice
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about HomeChoice
HomeChoice was founded in 1988 and raised its 1st funding round 26 years after it was founded.
HomeChoice is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
HomeChoice was founded in 1988 and is headquartered in Cape Town, South Africa. Operations are focused on the retail sector, where lifestyle and home decor products are sold through online and catalog channels. The company serves consumers across South Africa via its domain homechoice.co.za, offering a range of furnishings, apparel, and household items. Distribution is managed through partnerships with local logistics providers to ensure nationwide delivery.
HomeChoice has 1 investor. Key investors include DPI.
HomeChoice operates through Maine Potato Growers, Inc.
The website of HomeChoice receives about 298 thousand visits a month and ranks #96,223 among all websites worldwide.