About Homelyfe
Homelyfe is a company based in London (United Kingdom) founded in 2015 was acquired by Freedom Group in March 2020. Homelyfe has raised $3.16 million across 1 funding round from investors including Peterson Partners, Freedom Services Group and Talis Capital. The company has 3 employees. Homelyfe operates in a competitive market with competitors including Click4quote, Homeprotect, Rainbow Home Insurance, Can Do Insurance and Reciproco, among others.
- Headquarter London, United Kingdom
- Employees 3
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website homelyfe.com
- Social LinkedIn X Facebook
- Acquired by Freedom Group (Mar 2020)
- Legal Name Ag Lyfe Limited
- Date of Incorporation 25 Feb, 2015
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$3.16M (USD)
in 1 rounds
- Latest Funding Round$3.16M (USD), Seed
Oct 2017
- InvestorsPeterson Partners
& 2 more
- Employee Count3
- Acquired byFreedom Group
(Mar 2020)
Funding Insights of Homelyfe
Homelyfe has successfully raised a total of $3.16M through 1 strategic funding round. The most recent funding activity was a Seed round of $3.16 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.16M
- Total Rounds 1
- Last Round Seed — $3.16M
- First Round $3.16M
(Oct 2017)
- Investors Count 2
All 1 funding rounds of Homelyfe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | $3.16M | Seed | – | Talis Capital, Peterson Partners | – |
3 investors in total: 3 institutional.
Investors in Homelyfe
Homelyfe has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Peterson Partners, Freedom Services Group and Talis Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund investing in tech startups | – | taliscapital.com | London, United Kingdom | |
Seed-stage investments in US tech and offline companies are targeted. | 2003 | petersonpartners.com | Salt Lake City, United States | |
Diversified insurance brokerage services are provided to clients. | 1989 | freedomservicesgroup.co.uk | Cheadle Hulme, United Kingdom |
Investor details for Homelyfe
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Timeline of Homelyfe
3 dated milestones of Homelyfe across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Homelyfe is founded.
- Funding First funding round of $3.2M.
- Exit Acquired by Freedom Group.
Competitors of Homelyfe
Homelyfe operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Click4quote, Homeprotect, Rainbow Home Insurance, Can Do Insurance and Reciproco, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| click4quote.com | 2004 | Colchester, United Kingdom | $247.65M | – | Specialist property insurance quotes and policies are offered online. | |
| homeprotect.co.uk | 2001 | London, United Kingdom | $745,487 | – | Homeowners insurance is offered via an online quoting platform. | |
| rainbowhomeinsurance.co.uk | 1997 | Upminster, United Kingdom | – | – | Offers online home insurance quotes and comparisons for UK residents and property owners. | |
| candoinsurance.co.uk | 2019 | St Albans, United Kingdom | – | – | Functions as an internet-first provider of property insurance services. | |
| reciproco.co.uk | 2015 | London, United Kingdom | – | – | Serves as a distribution platform for specialist home insurance. | |
| policycastle.com | 2016 | London, United Kingdom | – | – | Provides a mobile platform for easy management and purchase of home insurance policies. | |
| totallandlordinsurance.co.uk | 1996 | Borehamwood, United Kingdom | – | – | Offers landlord insurance policies for buildings, contents, and liability cover. |
Detailed competitors of Homelyfe
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Latest news on Homelyfe
Complete news archive for Homelyfe
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- Brand-specific news history
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Similar companies to Homelyfe
10 companies that operate in the same segment as Homelyfe (Insurance Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 466.54 M | USD 1.12 B | 4,530 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 643.86 M | USD 615.2 M | 1,240 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, France | USD 863.12 M | – | – | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.2 B | – | – | |
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 | |
Homeowners insurance coverage is delivered via an online platform. | 2015 | Palo Alto, California, United States | USD 709.36 M | USD 468.6 M | 478 | |
Online health insurance is provided to individuals and businesses. | 2012 | New York, New York, United States | USD 1.63 B | USD 11.7 B | 2,400 | |
Insurance plans are compared and purchased via an online marketplace. | 2008 | Gurugram, Haryana, India | – | – | – | |
Provider of protection plans and repair services for gadgets and appliances | 2011 | Mumbai, Maharashtra, India | USD 53.15 M | USD 35.77 M | 336 |
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Frequently Asked Questions about Homelyfe
Homelyfe was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Homelyfe is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Homelyfe is a funded company, having raised a total of $3.16M across 1 funding round to date. The company's 1st funding round was a Seed of $3.16M, raised on Oct 2017.
Homelyfe has 3 employees.
Homelyfe was founded in 2015 and is based in London, United Kingdom. An online platform is operated to enable customers to search for and purchase home insurance, covering buildings and contents, as well as home-buyers protection insurance. Partnerships have been established with Pen Underwriting, with additional carriers planned. Expansion into pet, travel, and car insurance is anticipated in the insurance sector.
Homelyfe's top competitors include Click4quote, Homeprotect and Rainbow Home Insurance.
Homelyfe has 3 investors. Key investors include Peterson Partners, Freedom Services Group, and Talis Capital.
Homelyfe operates through Ag Lyfe Limited.
Yes. Homelyfe was acquired by Freedom Group in March 2020.