About Hometree
Hometree is an Energy & Utilities company based in London (United Kingdom) founded in 2016 by Simon Phelan. Provider of an online platform for home insurance. It operates in the Energy & Utilities and Financial Services sectors. Hometree has raised $267.65 million across 12 funding rounds from investors including Barclays, SVB and BlackRock. The company has 59 employees. Hometree has completed 3 acquisitions, including BeWarm, IMS Heat Pumps and TLGEC. Hometree was last valued at $43.48 million in March 2022. Its chief executive, as recorded, is Simon Phelan. Its website hometree.co.uk draws about 57 thousand monthly visits. Hometree offers products and services including Boiler Cover, Home Emergency Cover, New Boiler Installations, and Green Installs. Its focus areas include Energy Tech, Energy Efficiency Tech, ESCO and HVAC as a Service. Its legal entity is HOMETREE MARKETPLACE LIMITED. Its competitors include OVO Energy, Urban Jungle and Furbnow; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2016 and based in London, United Kingdom, Hometree operates as a provider of an online platform focused on home insurance. Coverage is extended to landlords, multi-property owners, gas fire protection, boilers, central heating, fuel, and controls. Claims handling and emergency services are also managed. Assistance is given to homeowners for adopting low-carbon technologies, including the installation and financing of heat pumps, solar panels, and batteries.
- Headquarters London, United Kingdom
- Employees 59
- Founders Simon Phelan
- Stage Minicorn
- SectorsEnergy & UtilitiesFinancial Services
- Website category Home and Garden
- Email••••••••
- Phone•••• ••••
- Website hometree.co.uk
- Social LinkedIn X Facebook Instagram
- Legal Name Hometree Marketplace Limited
- Date of Incorporation 03 Oct, 2015
- Jurisdiction LONDON, ENGLAND
Products & Services of Hometree
Hometree offers a comprehensive portfolio of products and services, including Boiler Cover, Home Emergency Cover, New Boiler Installations, and Green Installs.
Offers repair and maintenance for gas boilers with unlimited claims.
Provides fixes for plumbing, electrics, and home security issues.
Handles installation of energy-efficient boilers with financing options.
Includes heat pumps and solar panels for sustainable home upgrades.
Funding Insights of Hometree
Hometree has successfully raised a total of $267.65M across 12 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $65.09 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $267.65M
- Total Rounds 12
- Last Round Debt – Conventional — $65.09M
- First Round $110,459
(Jul 2016)
- Investors Count 37
Latest 10 of 12 funding rounds of Hometree with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2024 | $65.09M | Debt – Conventional | – | – | |
| Jun 2024 | $319.34M | Debt – Conventional | – | – | |
| Apr 2024 | $83M | Debt – Conventional | – | – | |
| Nov 2022 | $36.74M | Series C | – | – | – |
| Mar 2022 | $46.17M | Series B | – | 2150.VC, Energy Impact Partners | |
| Sep 2021 | $7.45M | Series B | $37.75M | – | – |
| Mar 2021 | $152.43M | Series B | $13.71B | – | – |
| Apr 2020 | $5.58M | Series B | – | Anthemis Group | |
| Sep 2018 | $8.73M | Series B | $••••• | AV8 Ventures | |
| Jan 2018 | $3.93M | Series A | – | Literacy Capital |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2022 | $43.48M | •••••••• |
| Sep 2021 | $37.75M | •••••••• |
| Mar 2021 | $••••• | •••••••• |
| Sep 2018 | $••••• | •••••••• |
Full valuation and stage history of Hometree
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $43.48M (Mar 2022). 37 investors in total: 21 institutional and 16 angel.
Investors in Hometree
Hometree has secured backing from 37 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Barclays, SVB and BlackRock.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is provided for urban tech sustainability solutions. | 2150.vc | London, United Kingdom | ||
Venture capital fund focused on growth-stage startups | energyimpactpartners.com | New York, United States | ||
Venture capital firm backed by CEZ Group | invencapital.cz | Prague, Czech Republic | ||
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Early-stage venture capital is invested in UK technology sectors. | oxcp.com | Oxford, United Kingdom | ||
Investments in technology companies are managed by AENU. | aenu.com | Berlin, Germany | ||
Early and growth-stage startups are funded by Anthemis Group. | 2008 | anthemis.com | London, United Kingdom | |
Private equity and VC firm that specializes in early-stage investments | 2017 | literacycapital.com | London, United Kingdom | |
Venture capital firm focused on software, fintech, marketplaces, and consumer internet | dncapital.com | London, United Kingdom | ||
Early-stage startups are supported by AV8 Ventures through investments. | 2021 | av8.vc | Palo Alto, United States |
Investor details for Hometree
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People of Hometree
34 people are tracked at Hometree (14 in leadership, 20 in team); the tracked headcount is 59.
| Name | Role | Group |
|---|---|---|
Simon Phelan | Co-Founder & CEO | Leadership |
David MacLean | Chief Financial Officer | Leadership |
Meghan Turner | Head Of Customer Operations | Leadership |
Matt Horton | Head Of Compliance | Leadership |
Mark Whitbread | Chief Business Officer | Leadership |
Pranjal Arya | Chief Commercial Officer | Leadership |
Carla Stockton-Jones | Chief Operating Officer | Leadership |
Johann Kühns | Chief Of Staff | Leadership |
Zack Topuzov | Head Of Finance | Leadership |
Steve Giles | CTO | Leadership |
Joe Collier | Director Of Operations | Leadership |
Nicola Battey | Director Of Sustainability | Leadership |
Rav Chatha | Operations Director, Financing | Leadership |
Olly Cutting | Director Of M&a | Leadership |
Charmaine Wright | Full Stack Developer | Team |
Fatimat G. | Full Stack Software Engineer | Team |
Minyoung Hwang | Product Lead | Team |
Mark Ronald | Lead Engineer | Team |
Evangelos Ntsiavos | Full Stack Engineer | Team |
Simon Wong | Senior Data Engineer | Team |
14 more people are available in the full profile.
Complete people profiles for Hometree
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Hometree
Hometree has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include BeWarm, IMS Heat Pumps and TLGEC.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
IMS Heat Pumps is recognized as a specialist in renewable energy installations. | imsheatpumps.co.uk | Dronfield, United Kingdom | 1997 | Jun 2024 | •••• | |
Solar-powered products are manufactured for energy applications. | tlgec.co.uk | Marden, United Kingdom | 2010 | Apr 2024 | •••• | |
Kitchen appliances are manufactured by BeWarm in the UK. | bewarm.com | London, United Kingdom | 2018 | Apr 2023 | •••• |
Complete acquisition details for Hometree
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Timeline of Hometree
8 dated milestones of Hometree across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Hometree is founded.
- Funding First funding round of $110K.
- Milestone Reaches Minicorn status.
- Milestone Reaches Decacorn status.
- Acquisition Acquires BeWarm.
- Acquisition Acquires TLGEC.
- Acquisition Acquires IMS Heat Pumps.
- Funding Latest funding round, Debt – Conventional, of $65.1M.
Competitors of Hometree
Hometree has 3 listed competitors in our database, 3 of them funded. They include OVO Energy, Urban Jungle and Furbnow.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ovoenergy.com | 2009 | Bristol, United Kingdom | $257.69M | 1,115 | Renewable energy is supplied via app-based platform by OVO Energy. | |
| myurbanjungle.com | 2016 | London, United Kingdom | $55.1M | 34 | Online home contents insurance platform for renting and sharing individuals | |
| furbnow.com | 2022 | Birmingham, United Kingdom | $1.21M | Home energy efficiency upgrades are planned and managed end-to-end. |
Detailed competitors of Hometree
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Web traffic of Hometree
The website of Hometree (hometree.co.uk) receives about 56.8K visits a month and ranks #522,849 among all websites worldwide, #9,154 in Home and Garden.
- Monthly visits56.8K
▼ 5.9% vs previous month
- Unique visitors31.8K
per month
- Global rank#522,849
among all websites
- Category rank#9,154
Home and Garden · Home and Garden
- Bounce rate46%
- Pages per visit2.7
- Average visit1 min 06 sec
- DevicesDesktop 25% · Mobile 76%
Websites whose visitors overlap most with Hometree. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
boilerchoice.com | boilerchoice.com | 100% | #2,824,384 | – | |
| poppies.co.uk | 94% | 24.1K | #896,077 | View details | |
warrantypeople.co.uk | warrantypeople.co.uk | 93% | #2,748,163 | – | |
domesticapplianceguard.com | domesticapplianceguard.com | 91% | #1,351,211 | – | |
homeserve.co.uk | homeserve.co.uk | 90% | #85,306 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Hometree
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Related news about Hometree
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Frequently Asked Questions about Hometree
Hometree was founded in 2016.
Hometree is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Simon Phelan is the CEO of Hometree, as recorded in our data. They have also founded this company.
Hometree is a funded company, having raised a total of $267.65M across 12 funding rounds to date. The company's 1st funding round was a Series A of $3.93M, raised on Jul 2016.
Hometree has 59 employees.
Founded in 2016 and based in London, United Kingdom, Hometree operates as a provider of an online platform focused on home insurance. Coverage is extended to landlords, multi-property owners, gas fire protection, boilers, central heating, fuel, and controls. Claims handling and emergency services are also managed. Assistance is given to homeowners for adopting low-carbon technologies, including the installation and financing of heat pumps, solar panels, and batteries.
Hometree's top competitors include OVO Energy, Urban Jungle and Furbnow.
Hometree offers Boiler Cover, Home Emergency Cover, New Boiler Installations, and Green Installs.
Hometree has made 3 acquisitions, including BeWarm, IMS Heat Pumps, and TLGEC.
Hometree has 37 investors. Key investors include Barclays, SVB, BlackRock, eve sleep, and CPP Investments.
The valuation of Hometree is $43.48M as of Mar 2022.
Hometree operates through Hometree Marketplace Limited.