About HonestFund
HonestFund is a Financial Services company based in Seoul (South Korea) founded in 2015 by Sanghoon Seo. B2C marketplace for personal and small business loans. HonestFund has raised $29.06 million across 4 funding rounds from investors including Shinhan Bank, Shinhan Financial Group and Hanwha. Its chief executive, as recorded, is Sanghoon Seo. Its website honestfund.kr draws about 21 thousand monthly visits. Its focus areas include FinTech, Alternative Lending, Online Lenders and Mortgages. Its legal entity is Honest Fund Co., Ltd.
Company details
HonestFund was established in 2015 in Seoul, South Korea, within the fintech sector. Operations focus on a B2C platform that connects users to unsecured personal loans and small business loans. Short-term interest rate loans are sourced from commercial banks and large financial institutions. Additional services encompass personal credit options, including real estate project financing, mortgage loans, non-performing loan secured products, and supply chain finance bond investments.
- Headquarters Seoul, South Korea
- Founders Sanghoon Seo
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website honestfund.kr
- Social LinkedIn Facebook
- Legal Name Honest Fund Co., Ltd.
- Annual Revenue$4.52 M (USD)-31as on Dec 31, 2022
- Total Equity Funding$29.06M (USD)
in 4 rounds
- Latest Funding Round$3.79M (USD), Series C
Jan 2024
- InvestorsShinhan Bank
& 9 more
Funding Insights of HonestFund
HonestFund has successfully raised a total of $29.06M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $3.79 million completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.06M
- Total Rounds 4
- Last Round Series C — $3.79M
- First Round $7.95M
(Jun 2015)
- Investors Count 10
All 4 funding rounds of HonestFund with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2024 | $3.79M | Series C | – | – | |
| Dec 2018 | $12M | Series B | – | Dunamu & Partners, HB Financial Group | |
| Sep 2016 | $5.32M | Series A | – | Hanwha, Shinhan Financial Group | – |
| Jun 2015 | $7.95M | Series A | – | Shinhan Bank | – |
10 investors in total: 10 institutional.
Investors in HonestFund
HonestFund has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Shinhan Bank, Shinhan Financial Group and Hanwha.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm backed by Dunamu | dunamupartners.com | Seoul, South Korea | ||
Venture capital fund investing in early-stage tech startups | 1990 | kbic.co.kr | Seoul, South Korea | |
VC firm for seed to growth-stage firms | murexpartners.com | Seoul, South Korea | ||
BASS Ventures is engaged in empowering visionary founders through investments. | bass.vc | |||
Financial group | 1982 | shinhangroup.com | Seoul, South Korea | |
Manufactures high-quality automotive parts for various applications. | 2018 | jinwonltd.com | Ulsan, South Korea | |
Manufacturer of solar cells, modules, and other related components | 1952 | hanwha.com | Seoul, South Korea | |
Provides financial advisory services, including planning, analysis, and wealth management solutions. | 2005 | hbfinancialgroup.com | Amherst, United States | |
Fee-based financial planning, comprehensive wealth management, and investment services. | 2013 | tlwealth.com | Southlake, United States | |
Commercial banking services are provided to retail and corporate clients. | 1982 | shinhan.com | Seoul, South Korea |
Investor details for HonestFund
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of HonestFund
6 people are tracked at HonestFund (4 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Sanghoon Seo | Founder & CEO | Leadership |
Sungjin Kang | Chief Technology Officer | Leadership |
Yun Han | Chief Business Officer | Leadership |
Stephen Douhyun Jeong | Director, Institutional Sales | Leadership |
INJI JEONG | HR Lead | Team |
희중 박 | Backend Engineer | Team |
Complete people profiles for HonestFund
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of HonestFund
3 dated milestones of HonestFund across 9 years, from founding to its latest funding, stage changes and deals.
- Founded HonestFund is founded.
- Funding First funding round of $7.9M.
- Funding Latest funding round, Series C, of $3.8M.
Web traffic of HonestFund
The website of HonestFund (honestfund.kr) receives about 21.3K visits a month.
- Monthly visits21.3K
▼ 8% vs previous month
Websites whose visitors overlap most with HonestFund. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
daily-funding.com | daily-funding.com | 100% | #1,382,935 | – | |
khug.or.kr | khug.or.kr | 79% | #66,497 | – | |
| 8percent.kr | 62% | 64K | #184,087 | View details | |
| google.com | 41% | 85.8B | #1 | View details |
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Frequently Asked Questions about HonestFund
HonestFund was founded in 2015.
HonestFund is headquartered in Seoul, South Korea.
Sanghoon Seo is the CEO of HonestFund, as recorded in our data. They have also founded this company.
HonestFund is a funded company, having raised a total of $29.06M across 4 funding rounds to date. The company's 1st funding round was a Series A of $7.95M, raised on Jun 2015.
Annual revenue of HonestFund is $4.52M as on Dec 31, 2022.
HonestFund was established in 2015 in Seoul, South Korea, within the fintech sector. Operations focus on a B2C platform that connects users to unsecured personal loans and small business loans. Short-term interest rate loans are sourced from commercial banks and large financial institutions. Additional services encompass personal credit options, including real estate project financing, mortgage loans, non-performing loan secured products, and supply chain finance bond investments.
HonestFund has 10 investors. Key investors include Shinhan Bank, Shinhan Financial Group, Hanwha, KB Investment, and Jinwon.
HonestFund operates through Honest Fund Co., Ltd..