About Honor
Honor is a company based in Omaha (United States) founded in 2014 by Seth Sternberg, Monica Lo, Cameron Ring, and Sandy Jen.. Honor has raised $210 million across 3 funding rounds from investors including Ares Management, Prosus and Baillie Gifford. The company has 2,258 employees as of December 31, 2023. Honor offers products and services including Home Care Services, Honor Technology Platform, and Honor App. Honor operates in a competitive market with competitors including Care.com, Walgreens, Papa, The Helper Bees and Brookdale, among others.
- Headquarter Omaha, United States
- Employees 2258 as on 31 Dec, 2023
- Founders Seth Sternberg, Monica Lo, Cameron Ring, Sandy Jen
- Stage Unicorn
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Sectors
HealthcareBusiness Services
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Honor Technology Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$210 M (USD)
in 3 rounds
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Latest Funding Round
$70 M (USD), Series E
Oct 05, 2021
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Investors
Ares Management
& 10 more
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Employee Count
2258
as on Dec 31, 2023
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Products & Services of Honor
Honor offers a comprehensive portfolio of products and services, including Home Care Services, Honor Technology Platform, and Honor App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for arranging personalized care for aging adults at home
System that enhances care delivery and coordination for elders
App for managing and scheduling home care services
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Operations Team
15 people
Human Resources and Administration
12 people
Software Development Team
11 people
Leadership Team
9 people
Product Management Team
9 people
Finance and Accounting
7 people
Board Team
5 people
Senior Team
4 people
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Funding Insights of Honor
Honor has successfully raised a total of $210M across 3 strategic funding rounds. The most recent funding activity was a Series E round of $70 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series E — $70.0M
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First Round
First Round
(28 Oct 2020)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2021 | Amount | Debt – Conventional - Honor | Valuation |
investors |
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| Oct, 2021 | Amount | Series E - Honor | Valuation | Baillie Gifford | |
| Oct, 2020 | Amount | Series D - Honor | Valuation | Prosus , 8VC |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Honor
Honor has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Ares Management, Prosus and Baillie Gifford. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Health-tech companies are targeted for venture capital investments.
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Founded Year | Domain | Location | |
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Alternative asset investment management firm
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Founded Year | Domain | Location | |
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Early-stage technology startups are invested in by Thrive Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Honor
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Honor
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Honor Comparisons
Competitors of Honor
Honor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Care.com, Walgreens, Papa, The Helper Bees and Brookdale, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
An app-based marketplace for caregivers is operated.
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| domain | founded_year | HQ Location |
Prescriptions are filled and health and wellness products are provided.
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| domain | founded_year | HQ Location |
Senior members are connected with caregivers through a digital platform.
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| domain | founded_year | HQ Location |
Seniors are matched with caregivers through an online platform.
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| domain | founded_year | HQ Location |
Nursing and senior living center services are provided nationwide.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Honor
Frequently Asked Questions about Honor
When was Honor founded?
Honor was founded in 2014 and raised its 1st funding round 6 years after it was founded.
Where is Honor located?
Honor is headquartered in Omaha, United States. It is registered at Omaha, Nebraska, United States.
Who is the current CEO of Honor?
Seth Sternberg is the current CEO of Honor. They have also founded this company.
Is Honor a funded company?
Honor is a funded company, having raised a total of $210M across 3 funding rounds to date. The company's 1st funding round was a Series D of $140M, raised on Oct 28, 2020.
How many employees does Honor have?
As of Dec 31, 2023, the latest employee count at Honor is 2,258.
What does Honor do?
Honor was founded in 2014 in Omaha, United States, as a provider in the home care and senior care sector. Services are offered to enhance health and wellness, including support for Medicaid recipients and case management to address medical or mental health needs. Transportation to and from appointments is also facilitated, with operations focused on accessible care delivery across the region.
What products or services does Honor offer?
Honor offers Home Care Services, Honor Technology Platform, and Honor App.
Who are Honor's investors?
Honor has 11 investors. Key investors include Ares Management, Prosus, Baillie Gifford, Perceptive Advisors, and Lighthouse Investment Partners.
What is Honor's valuation?
The valuation of Honor is $1.25B as of Oct 2021.
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