HooYu

London, United Kingdom Founded: 2010 • Age: 16 yrs Acquired By Mitek
Customer identities are verified through digital footprints and biometrics.
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About HooYu

HooYu is a company based in London (United Kingdom) founded in 2010 was acquired by Mitek in March 2022.. The company has 60 employees as of March 31, 2019. HooYu operates in a competitive market with competitors including Signifyd, LifeLock, Onfido, IDnow and Riskified, among others.

  • Headquarter London, United Kingdom
  • Employees 60 as on 31 Mar, 2019
  • Sectors
    Industrial Goods & Manufacturing
    Financial Services Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Hooyu Ltd
  • Date of Incorporation 05 Mar, 2010
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Industrial Goods & Manufacturing → Security, Surveillance & Safety Systems
Financial Services → FinTech & Digital Finance
Technology → Cybersecurity & Privacy Solutions
Technology → Artificial Intelligence & Machine Learning
Key Metrics
  • Annual Revenue
    $13.78 M (USD)
    39
    as on Mar 31, 2021
  • Net Profit
    $3.47 M (USD)
    435
    as on Mar 31, 2021
  • EBITDA
  • Latest Funding Round
  • Investors
    GBG

    & 1 more

  • Employee Count
    60

    as on Mar 31, 2019

  • Acquired by
    Mitek

    & 1 more

    (Mar 23, 2022)

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Funding Insights of HooYu

  • Total Funding
  • Total Rounds 1
  • Last Round
  • First Round
  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2011 Amount Seed - HooYu Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in HooYu

HooYu has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include GBG and Mitek. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Fraud prevention solutions are provided by GBG platform to businesses.
Founded Year Domain Location
AI-based identity verification solutions are provided for various sectors.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by HooYu

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - HooYu

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Hooyu Comparisons

Employees
+
Add Comparison
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Competitors of HooYu

HooYu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Signifyd, LifeLock, Onfido, IDnow and Riskified, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of fraud prevention and payment validation for online retailers
domain founded_year HQ Location
Identity theft is protected and prevented through cyber monitoring services.
domain founded_year HQ Location
Identity verification solutions are provided, including document and biometric authentication.
domain founded_year HQ Location
Automated and expert-led identity verification services are provided.
domain founded_year HQ Location
AI-based fraud prevention for e-commerce payments is provided.
domain founded_year HQ Location
AI-based identity verification and fraud detection are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Hooyu

Frequently Asked Questions about HooYu

When was HooYu founded?

HooYu was founded in 2010 and raised its 1st funding round 1 year after it was founded.

Where is HooYu located?

HooYu is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

How many employees does HooYu have?

As of Mar 31, 2019, the latest employee count at HooYu is 60.

What is the annual revenue of HooYu?

Annual revenue of HooYu is $13.78M as on Mar 31, 2021.

What does HooYu do?

HooYu was founded in 2010 in London, United Kingdom, as a provider of identity verification solutions in the technology sector. Digital footprints are analyzed to verify customers, alongside authentication of documents such as driving licenses, ID cards, and passports. Biometric facial verification is also offered to confirm identities. Invites can be sent to customers for verification processes, supporting operations across various industries.

Who are the top competitors of HooYu?

HooYu's top competitors include IDnow, Riskified and IDfy.

Who are HooYu's investors?

HooYu has 2 investors. Key investors include GBG, and Mitek.

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