About Hoozu
Hoozu is a Business Services company based in Paddington (Australia) founded in 2015 by Lote Tuqiri and Nathan Ruff, and was acquired by Launchd in July 2025. Data-driven influencer marketing strategies are crafted by Hoozu. Hoozu has completed 2 acquisitions, including 26 Talent Agency and The Remarkables Group. Its chief executive, as recorded, is Natalie Giddings. Hoozu offers products and services including Influencer Programs, Creator-Generated Content, Activations, Social Media Management, and Agile Ads and Amplification. Its focus areas include Marketing Services and Influencer Marketing Agencies. Its legal entity is HOOZU HOLDINGS PTY LTD.
Company details
Hoozu was established in 2015 in Paddington, Australia, as an influencer marketing agency. Strategy-led services are provided, emphasizing data analysis, creative content production, and innovative approaches. Engagement with creators is facilitated to support brand growth via human media channels. Operations focus on the marketing sector, integrating analytics to refine influencer collaborations and content strategies across digital platforms.
- InvestorsIZEA
& 1 more
- Investments & Acquisitions26 Talent Agency
& 1 more
- Acquired by
Products & Services of Hoozu
Hoozu offers a comprehensive portfolio of products and services, including Influencer Programs, Creator-Generated Content, Activations, Social Media Management, and Agile Ads and Amplification.
Manages partnerships and campaigns with influencers
Produces content through creators for brand engagement
Handles promotional events and brand interactions
Oversees social platforms for brands and audiences
Delivers targeted ads and content amplification
Investors in Hoozu
Hoozu has secured backing from 2 investors. Prominent investors backing the company include IZEA and Launchd.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Launchd is focused on transforming talent into powerful brand partners. | 2017 | launchd.co | ||
Cloud-based platform for influencer marketing and discovery is provided. | 2006 | izea.com | Winter Park, United States |
Investor details for Hoozu
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People of Hoozu
3 people are tracked at Hoozu (3 in leadership).
| Name | Role | Group |
|---|---|---|
Lote Tuqiri | Co-Founder | Leadership |
Nathan Ruff | Co-Founder | Leadership |
Natalie Giddings | CEO | Leadership |
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Investments & Acquisitions by Hoozu
Hoozu has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include 26 Talent Agency and The Remarkables Group.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Personal brands for creators are built through talent management support. | 26talent.com.au | Brisbane, Australia | 2011 | Jul 2024 | •••• | |
Influencer marketing services are provided to brands and clients. | theremarkablesgroup.com.au | Pyrmont, Australia | 2012 | Aug 2021 | •••• |
Complete acquisition details for Hoozu
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Timeline of Hoozu
5 dated milestones of Hoozu across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Hoozu is founded.
- Acquisition Acquires The Remarkables Group.
- Exit Acquired by IZEA.
- Acquisition Acquires 26 Talent Agency.
- Exit Acquired by Launchd.
Web traffic of Hoozu
The website of Hoozu (hoozu.com) receives about 4.3K visits a month.
- Monthly visits4.3K
▲ 20.7% vs previous month
Websites whose visitors overlap most with Hoozu. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thetalentsociety.com.au | 100% | 680.7K | #8,753,043 | View details |
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Related news about Hoozu
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Frequently Asked Questions about Hoozu
Hoozu was founded in 2015.
Hoozu is headquartered in Paddington, Australia. It is registered at Paddington, New South Wales, Australia.
Natalie Giddings is the CEO of Hoozu, as recorded in our data.
Hoozu was established in 2015 in Paddington, Australia, as an influencer marketing agency. Strategy-led services are provided, emphasizing data analysis, creative content production, and innovative approaches. Engagement with creators is facilitated to support brand growth via human media channels. Operations focus on the marketing sector, integrating analytics to refine influencer collaborations and content strategies across digital platforms.
Hoozu offers Influencer Programs, Creator-Generated Content, Activations, Social Media Management, and Agile Ads and Amplification.
Hoozu has made 2 acquisitions, including 26 Talent Agency, and The Remarkables Group.
Hoozu operates through Hoozu Holdings Pty Ltd.
Yes. Hoozu was acquired by IZEA in December 2023.