About Horsefly
Horsefly is a Technology company based in Liverpool (United Kingdom) founded in 2011, and was acquired by LDC in March 2023. AI-based talent mapping and planning are enabled with real-time insights. It operates on a SaaS (Software-as-a-Service) model. Horsefly has raised $15.64 thousand across 1 funding round from investors including LDC. The company has 16 employees. Horsefly offers products and services including Horsefly Enterprise Platform and API Data X-Ray. Its focus areas include Software and Workforce Analytics. Its legal entity is AI Recruitment Technologies Ltd. Its competitors include ActiveOps and Orgvue; 2 of its 2 listed competitors have raised funding.
Company details
Horsefly Analytics is relied upon for delivering workforce analytics software to global companies. Solutions are offered for talent acquisition, workforce planning, and location planning. Comprehensive labor market data is provided, covering over 170,000 towns and cities worldwide. Insights into skills, compensation, diversity metrics, and labor supply-demand are generated using over 1 trillion data points. Support is extended to RPO and BPO providers for client retention and workforce transformation strategies.
- Headquarters Liverpool, United Kingdom
- Employees 16
- Stage Acquired
- SectorsTechnology
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- Website horseflyanalytics.com
- Social LinkedIn X Facebook
- Acquired by LDC (Mar 2023)
- Legal Name Ai Recruitment Technologies Ltd.
Products & Services of Horsefly
Horsefly offers a comprehensive portfolio of products and services, including Horsefly Enterprise Platform and API Data X-Ray.
Platform used for comprehensive labor market analytics insights.
Tool utilized for detailed labor data extraction analysis.
Funding Insights of Horsefly
Horsefly has successfully raised a total of $15.64K through 1 strategic funding round. The most recent funding activity was a Seed round of $15.64 thousand completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15,640
- Total Rounds 1
- Last Round Seed β $15,640
- First Round $15,640
(Aug 2013)
All 1 funding rounds of Horsefly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2013 | $15,640 | Seed | β | β | β |
1 investors in total: 1 institutional.
Investors in Horsefly
Horsefly has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include LDC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are focused on multiple sectors for growth. | 1981 | ldc.co.uk | London, United Kingdom |
Investor details for Horsefly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Horsefly
13 people are tracked at Horsefly (5 in leadership, 8 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Will Crandle | CEO & co-Founder | Leadership |
Pete Moore | CTO | Leadership |
Patrick Traynor | Chief Revenue Officer (cro) | Leadership |
Mike Basnett Sandiford | Head of Partnerships | Leadership |
Jon Furber | Chief Financial Officer | Leadership |
Chris Keogh | Sales Manager | Team |
Arnoldo Trejos | Full-Stack Designer | Front-end Developer | Team |
Chris Edge | Business Development Manager | Team |
Clare Heath | Accounts Admin | Team |
Joe Anderson | Technical Project Manager | Team |
Slobodan Cicic | Data Scientist | Team |
Matthew Hassey | Sales Engineer & Global Customer Success Manager | Team |
Kim Tamble | Svp, Marketing And Revenue Operations | Team |
Complete people profiles for Horsefly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Horsefly
3 dated milestones of Horsefly across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Horsefly is founded.
- Funding First funding round of $16K.
- Exit Acquired by LDC.
Competitors of Horsefly
Horsefly has 2 listed competitors in our database, 2 of them funded. They include ActiveOps and Orgvue.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| activeops.com | 2005 | Reading, United Kingdom | $8.32M | 16 | Operations performance management is delivered for organizations. | |
| orgvue.com | 2005 | London, United Kingdom | $56.41M | 266 | Cloud-based solutions for workforce analytics are delivered. |
Detailed competitors of Horsefly
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Horsefly
The website of Horsefly (horseflyanalytics.com) receives about 1.9K visits a month.
- Monthly visits1.9K
▲ 160.2% vs previous month
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Related news about Horsefly
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Frequently Asked Questions about Horsefly
Horsefly was founded in 2011 and raised its 1st funding round 2 years after it was founded.
Horsefly is headquartered in Liverpool, United Kingdom.
Horsefly is a funded company, having raised a total of $15.64K across 1 funding round to date. The company's 1st funding round was a Seed of $15.64K, raised on Aug 2013.
Horsefly has 16 employees.
Horsefly Analytics is relied upon for delivering workforce analytics software to global companies. Solutions are offered for talent acquisition, workforce planning, and location planning. Comprehensive labor market data is provided, covering over 170,000 towns and cities worldwide. Insights into skills, compensation, diversity metrics, and labor supply-demand are generated using over 1 trillion data points. Support is extended to RPO and BPO providers for client retention and workforce transformation strategies.
Horsefly offers Horsefly Enterprise Platform and API Data X-Ray.
Horsefly has 1 investor. Key investors include LDC.
Horsefly operates through Ai Recruitment Technologies Ltd..
Yes. Horsefly was acquired by LDC in March 2023.

