About Hotmart
Hotmart is an Education company based in Amsterdam (Netherlands) founded in 2011 by Joao Pedro Resende and Mateus Bicalho. Cloud-based eCommerce solution that enables merchants to sell digital products. It operates in the Education and Retail sectors. Hotmart has raised $130.19 million across 4 funding rounds from investors including General Atlantic, Alkeon Capital Management and Buscapé. The company has 12,478 employees. Hotmart has completed 3 acquisitions, including Reshape, Teachable and eNotas. Hotmart was last valued at $1 billion in March 2021. Its website hotmart.com draws about 58 million monthly visits. Its focus areas include E-Commerce Enablers, Digital Products, EdTech and Continued Learning.
Company details
Hotmart was founded in 2011 and is headquartered in Amsterdam, Netherlands. A cloud-based eCommerce platform is operated in the digital products sector, enabling sales through features like product and content management, email marketing, affiliate programs, Hotpay payment processing, PCI compliance, security measures, and analytics reporting. Commissions are earned by affiliates who promote content across blogs, websites, and similar channels.
- Total Equity Funding$130.19M (USD)
in 4 rounds
- Latest Funding Round$130M (USD), Series C
Mar 2021
- InvestorsGeneral Atlantic
& 6 more
- Employee Count12,478
- Investments & AcquisitionsReshape
& 2 more
Apps and channels of Hotmart
Hotmart publishes 2 mobile apps with over 10M+ downloads; its YouTube channel Hotmart - English has 916K subscribers and 30 videos.
Videos from Hotmart
The most watched videos on Hotmart's YouTube channel, Hotmart - English (916K subscribers). Click a video to play it here.
More on Hotmart - English.
Funding Insights of Hotmart
Hotmart has successfully raised a total of $130.19M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $130 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $130.19M
- Total Rounds 4
- Last Round Series C — $130M
- First Round $193,187
(Aug 2011)
- Investors Count 7
All 4 funding rounds of Hotmart with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $130M | Series C | – | TCV | |
| Jul 2019 | Series A | – | GIC, General Atlantic | ||
| Jun 2013 | Angel Round | – | Kees Koolen | – | |
| Aug 2011 | $193,187 | Seed | – | Buscapé | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Hotmart
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $1B (Mar 2021). 7 investors in total: 6 institutional and 1 angel.
Investors in Hotmart
Hotmart has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include General Atlantic, Alkeon Capital Management and Buscapé.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in global technology companies by TCV. | tcv.com | Menlo Park, United States | ||
VC fund focused on equity markets | 2002 | alkeoncapital.com | New York, United States | |
Sovereign wealth is managed and private equity investments are facilitated. | gic.com.sg | Singapore, Singapore | ||
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Endeavor is focused on supporting high-impact entrepreneurs globally. | endeavor.org | New York, United States | ||
Customer engagement solutions are provided to businesses by Buscapé. | 1999 | buscapecompany.com | Sao Paulo, Brazil | |
KK Kees Koolen | Dutch entrepreneur, investor, ex-Booking.com CEO, active in Indian startups | unknown_2d8af2e07e5d41e6b | Hengelo, Netherlands |
Investor details for Hotmart
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Hotmart
3 people are tracked at Hotmart (3 in leadership); the tracked headcount is 12,478.
| Name | Role | Group |
|---|---|---|
Joao Pedro Resende | Founder | Leadership |
Mateus Bicalho | Founder | Leadership |
João Pedro Resende | CEO & Co-Founder | Leadership |
Complete people profiles for Hotmart
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Investments & Acquisitions by Hotmart
Hotmart has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Reshape, Teachable and eNotas.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-based audio and video transcription services are offered. | reshape.com.br | Belo Horizonte, Brazil | 2018 | Feb 2024 | •••• | |
Accounting, financial, and tax services are provided to clients. | enotas.com.br | Belo Horizonte, Brazil | 2012 | Jul 2022 | •••• | |
Cloud-based course creation platform | teachable.com | New York, United States | 2013 | Mar 2020 | •••• |
Complete acquisition details for Hotmart
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Hotmart
7 dated milestones of Hotmart across 13 years, from founding to its latest funding, stage changes and deals.
Web traffic of Hotmart
The website of Hotmart (hotmart.com) receives about 58M visits a month and ranks #783 among all websites worldwide, #165 in Computers Electronics and Technology.
- Monthly visits58M
▲ 21.5% vs previous month
- Unique visitors11.7M
per month
- Global rank#783
among all websites
- Category rank#165
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate40%
- Pages per visit5.6
- Average visit5 min 47 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with Hotmart. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| notion.so | 100% | 178.3M | #160 | View details | |
t.me | t.me | 94% | #53 | – | |
| adobe.com | 89% | 338.6M | #93 | View details | |
| gumroad.com | 87% | 17.3M | #2,779 | View details | |
notion.com | notion.com | 85% | #3,160 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Hotmart
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Related news about Hotmart
Complete news archive for Hotmart
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Frequently Asked Questions about Hotmart
Hotmart was founded in 2011.
Hotmart is headquartered in Amsterdam, Netherlands. It is registered at Amsterdam, North Holland, Netherlands.
Hotmart is a funded company, having raised a total of $130.19M across 4 funding rounds to date. The company's 1st funding round was a Seed of $193.19K, raised on Aug 2011.
Hotmart has 12,478 employees.
Hotmart was founded in 2011 and is headquartered in Amsterdam, Netherlands. A cloud-based eCommerce platform is operated in the digital products sector, enabling sales through features like product and content management, email marketing, affiliate programs, Hotpay payment processing, PCI compliance, security measures, and analytics reporting. Commissions are earned by affiliates who promote content across blogs, websites, and similar channels.
Hotmart has 7 investors. Key investors include General Atlantic, Alkeon Capital Management, Buscapé, TCV, and GIC.
The valuation of Hotmart is $1B as of Mar 2021.
Yes. Hotmart publishes Hotmart and 1 more app, with over 10 million downloads.
The website of Hotmart receives about 58 million visits a month and ranks #783 among all websites worldwide.