About Hotmart
Hotmart is a company based in Amsterdam (Netherlands) founded in 2011.. Hotmart has raised $130.19 million across 4 funding rounds from investors including General Atlantic, Alkeon Capital Management and Buscapé. Hotmart has completed 3 acquisitions, including Reshape, Teachable and eNotas. Hotmart operates in a competitive market with competitors including Kajabi, Classplus, Thinkific, CYPHER LEARNING and SamCart, among others.
- Headquarter Amsterdam, Netherlands
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Sectors
EducationRetail
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$130.19 M (USD)
in 4 rounds
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Latest Funding Round
$130 M (USD), Series C
Mar 30, 2021
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Investors
General Atlantic
& 6 more
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Employee Count
Employee Count
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Investments & Acquisitions
Reshape
& 2 more
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Funding Insights of Hotmart
Hotmart has successfully raised a total of $130.19M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $130 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $130.0M
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First Round
First Round
(01 Aug 2011)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2021 | Amount | Series C - Hotmart | Valuation | TCV | |
| Jul, 2019 | Amount | Series A - Hotmart | Valuation | GIC , General Atlantic | |
| Jun, 2013 | Amount | Angel Round - Hotmart | Valuation | Kees Koolen |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Hotmart
Hotmart has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include General Atlantic, Alkeon Capital Management and Buscapé. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital is invested in global technology companies by TCV.
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Founded Year | Domain | Location | |
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VC fund focused on equity markets
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Founded Year | Domain | Location | |
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Sovereign wealth is managed and private equity investments are facilitated.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Hotmart
Hotmart has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Reshape, Teachable and eNotas. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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AI-based audio and video transcription services are offered.
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2018 | ||||
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Cloud-based course creation platform
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2013 | ||||
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Accounting, financial, and tax services are provided to clients.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Hotmart
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Hotmart Comparisons
Competitors of Hotmart
Hotmart operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kajabi, Classplus, Thinkific, CYPHER LEARNING and SamCart, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based software solution to create online courses
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| domain | founded_year | HQ Location |
White-label online coaching platform is provided for educators.
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| domain | founded_year | HQ Location |
Online academies are built for courses, products, and communities.
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| domain | founded_year | HQ Location |
Provider of cloud and app-based learning management system for schools and corporates
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| domain | founded_year | HQ Location |
eCommerce solutions are provided for direct-to-consumer brands.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Hotmart
Frequently Asked Questions about Hotmart
When was Hotmart founded?
Hotmart was founded in 2011.
Where is Hotmart located?
Hotmart is headquartered in Amsterdam, Netherlands.
Is Hotmart a funded company?
Hotmart is a funded company, having raised a total of $130.19M across 4 funding rounds to date.
What does Hotmart do?
Hotmart was founded in 2011 and is headquartered in Amsterdam, Netherlands. A cloud-based eCommerce platform is operated in the digital products sector, enabling sales through features like product and content management, email marketing, affiliate programs, Hotpay payment processing, PCI compliance, security measures, and analytics reporting. Commissions are earned by affiliates who promote content across blogs, websites, and similar channels.
Who are the top competitors of Hotmart?
How many acquisitions has Hotmart made?
Who are Hotmart's investors?
Hotmart has 7 investors. Key investors include General Atlantic, Alkeon Capital Management, Buscapé, TCV, and GIC.
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