Hotmart

Amsterdam, Netherlands Founded: 2011 • Age: 15 yrs
Cloud-based eCommerce solution that enables merchants to sell digital products
Annual revenue - Latest available
Total funding $130.2M 4 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products - Services tracked
Competitors 8 Brand Intelligence

About Hotmart

Hotmart is a company based in Amsterdam (Netherlands) founded in 2011. Hotmart has raised $130.19 million across 4 funding rounds from investors including General Atlantic, Alkeon Capital Management and Buscapé. Hotmart has completed 3 acquisitions, including Reshape, Teachable and eNotas. Hotmart operates in a competitive market with competitors including Kajabi, Classplus, Thinkific, CYPHER LEARNING and SamCart, among others.

  • Headquarter Amsterdam, Netherlands
  • Sectors
    Education
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Education → Higher & Professional Education Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $130.19 M (USD)

    in 4 rounds

  • Latest Funding Round
    $130 M (USD), Series C

    Mar 30, 2021

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
    Reshape

    & 2 more

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

People of Hotmart

Headcount 1000-5000
Employee Profiles 1
Employee Profiles
People
João Pedro Resende
CEO & Co-Founder

Unlock access to complete

Teams

Unlock access to complete

Funding Insights of Hotmart

Hotmart has successfully raised a total of $130.19M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $130 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Hotmart

Hotmart has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include General Atlantic, Alkeon Capital Management and Buscapé.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital is invested in global technology companies by TCV.
Locked Locked Locked
VC fund focused on equity markets
Locked Locked Locked
Sovereign wealth is managed and private equity investments are facilitated.
Locked Locked Locked
Premium access

Investor details for Hotmart

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Hotmart

Hotmart has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Reshape, Teachable and eNotas.

Investments
Premium access

Investment portfolio details for Hotmart

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
AI-based audio and video transcription services are offered.
Locked Locked 2018 Locked
Cloud-based course creation platform
Locked Locked 2013 Locked
Accounting, financial, and tax services are provided to clients.
Locked Locked 2012 Locked
Premium access

Complete acquisition details for Hotmart

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Hotmart

Premium access

Detailed financials for Hotmart

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Hotmart Comparisons

Hotmart Primary company
Description
Cloud-based eCommerce solution that enables merchants to sel...
Location
Amsterdam, Netherlands
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Hotmart

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Hotmart

Hotmart operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kajabi, Classplus, Thinkific, CYPHER LEARNING and SamCart, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Cloud-based software solution to create online courses
Locked Locked Locked
White-label online coaching platform is provided for educators.
Locked Locked Locked
Online academies are built for courses, products, and communities.
Locked Locked Locked
Provider of cloud and app-based learning management system for schools and corporates
Locked Locked Locked
eCommerce solutions are provided for direct-to-consumer brands.
Premium access

Detailed competitors of Hotmart

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Hotmart

Hotmart’s Acquisition of Reshape
Globallegalchronicle2 years ago
Hotmart buys eNotes to expand services
Fusoesaquisicoes4 years ago
Premium access

Complete news archive for Hotmart

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Hotmart

Hotmart was founded in 2011.

Hotmart is headquartered in Amsterdam, Netherlands.

Hotmart is a funded company, having raised a total of $130.19M across 4 funding rounds to date.

Hotmart was founded in 2011 and is headquartered in Amsterdam, Netherlands. A cloud-based eCommerce platform is operated in the digital products sector, enabling sales through features like product and content management, email marketing, affiliate programs, Hotpay payment processing, PCI compliance, security measures, and analytics reporting. Commissions are earned by affiliates who promote content across blogs, websites, and similar channels.

Hotmart's top competitors include Kajabi, Classplus and Thinkific.

Hotmart has made 3 acquisitions, including Reshape, Teachable, and eNotas.

Hotmart has 7 investors. Key investors include General Atlantic, Alkeon Capital Management, Buscapé, TCV, and GIC.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available