About House Of Zelena
House Of Zelena is a company based in Bengaluru (India) founded in 2021 by Hina Priyadarshini and Mayank Kamal.. House Of Zelena has raised $800 thousand across 1 funding round from investors including Sprout Venture Partners, M-Venture Partners and GSF India. The company has 1 employees as of March 25, 2025. House Of Zelena operates in a competitive market with competitors including Destination Maternity, Mom To Be, Cherish Maternity, Momzjoy and Momsy Kid, among others.
- Headquarter Bengaluru, India
- Employees 1 as on 25 Mar, 2025
- Founders Hina Priyadarshini, Mayank Kamal
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Sectors
RetailConsumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Good Folks Fashion Private Limited
- Date of Incorporation 06 May, 2020
- Jurisdiction New Delhi, Delhi, India
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Annual Revenue
$363.97 K (USD)141.71as on Mar 31, 2024
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Net Profit
$-226.21 K (USD)-454.05as on Mar 31, 2024
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EBITDA
$-206.36 K (USD)-409.78as on Mar 31, 2024
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Total Equity Funding
$800 K (USD)
in 1 rounds
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Latest Funding Round
$800 K (USD), Seed
Sep 04, 2025
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Investors
Sprout Venture Partners
& 2 more
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Employee Count
1
as on Mar 25, 2025
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Funding Insights of House Of Zelena
House Of Zelena has successfully raised a total of $800K through 1 strategic funding round. The most recent funding activity was a Seed round of $800 thousand completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $800,000
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First Round
First Round
(04 Sep 2025)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2025 | Amount | Seed - House Of Zelena | Valuation | Sprout Venture Partners , MVP |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in House Of Zelena
House Of Zelena has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Sprout Venture Partners, M-Venture Partners and GSF India. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage venture capital investing in consumption and technology sectors in India.
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Founded Year | Domain | Location | |
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Early-stage investments are made in innovative startup ventures by MVP.
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Founded Year | Domain | Location | |
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Early-stage tech investments are focused on by GSF in India.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by House Of Zelena
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - House Of Zelena
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
House Of Zelena Comparisons
Competitors of House Of Zelena
House Of Zelena operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Destination Maternity, Mom To Be, Cherish Maternity, Momzjoy and Momsy Kid, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand offering maternity wear apparel for women and baby toiletries products
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| domain | founded_year | HQ Location |
Sells maternity dresses, kurtis, nighty, bras, and kaftan online.
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| domain | founded_year | HQ Location |
An online retail platform specializing in attire for pregnant women.
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| domain | founded_year | HQ Location |
Operates a private label brand for maternity apparel.
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| domain | founded_year | HQ Location |
An online brand specializing in maternity apparel.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about House Of Zelena
When was House Of Zelena founded?
House Of Zelena was founded in 2021 and raised its 1st funding round 4 years after it was founded.
Where is House Of Zelena located?
House Of Zelena is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Is House Of Zelena a funded company?
House Of Zelena is a funded company, having raised a total of $800K across 1 funding round to date. The company's 1st funding round was a Seed of $800K, raised on Sep 04, 2025.
How many employees does House Of Zelena have?
As of Mar 25, 2025, the latest employee count at House Of Zelena is 1.
What is the annual revenue of House Of Zelena?
Annual revenue of House Of Zelena is $363.97K as on Mar 31, 2024.
What does House Of Zelena do?
House Of Zelena was founded in 2021 in Bengaluru, India, as an online retailer focused on the maternity fashion sector. A variety of maternity dresses, including cotton options and feeding styles with zippers, is offered to pregnant women and new mothers. Operations are conducted entirely through the domain houseofzelena.com, serving customers in the apparel industry.
Who are the top competitors of House Of Zelena?
House Of Zelena's top competitors include Destination Maternity, Cherish Maternity and Momzjoy.
Who are House Of Zelena's investors?
House Of Zelena has 3 investors. Key investors include Sprout Venture Partners, M-Venture Partners, and GSF India.