About Hövding
Hövding is a company based in Malmo (Sweden) founded in 2005 was acquired by iSi Group in February 2024. Hövding has raised $4.5 million across 3 funding rounds from investors including European Union, iSi Group and EIC Fund. Hövding operates in a competitive market with competitors including Lumos Helmet, Livall, Cosmo Connected, Altor and SHELLIOS, among others.
- Headquarter Malmo, Sweden
- SectorsIndustrial Goods & ManufacturingTechnology Transportation, Automotive & Logistics
- Website hovding.com
- Social LinkedIn Facebook
- Acquired by Fosielund Holding (May 2022)
- Total Equity Funding$4.5M (USD)
in 3 rounds
- Latest Funding Round$1.7M (USD), Grant
Mar 2018
- InvestorsEuropean Union
& 4 more
- Acquired by
Funding Insights of Hövding
Hövding has successfully raised a total of $4.5M across 3 strategic funding rounds. The most recent funding activity was a Grant round of $1.7 million completed in March 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.5M
- Total Rounds 3
- Last Round Grant — $1.7M
- First Round $4.5M
(May 2014)
- Investors Count 3
All 3 funding rounds of Hövding with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2018 | $1.7M | Grant | – | – | |
| Apr 2016 | $1.57M | Grant | – | – | |
| May 2014 | $4.5M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in Hövding
Hövding has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include European Union, iSi Group and EIC Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government agency and accelerator focusing on innovative startups and SMEs | – | eicfund.eu | Brussels, Belgium | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
- | – | indigohq.com | - | |
A private investment company based in Malmö, Sweden, is operated. | – | fosielundholding.se | Malmö, Sweden | |
Manufacturer of pressurized gas cylinders for automotive, culinary, and component applications | 1867 | isi.com | Vienna, Austria |
Investor details for Hövding
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Hövding
5 people are tracked at Hövding (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Sofia Svensson | CEO | Leadership |
Mattias Nahlin | Chief Commercial Officer (cco) | Leadership |
Oliver Keßler | Country Managing Director/ Prokurist GER & AUT | Leadership |
Maria Berggren | Customer Service Manager | Team |
Marcus Bohman | Senior Area Sales Manager | Team |
Complete people profiles for Hövding
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Hövding
5 dated milestones of Hövding across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Hövding is founded.
- Funding First funding round of $4.5M.
- Funding Latest funding round, Grant, of $1.7M.
- Exit Acquired by Fosielund Holding.
- Exit Acquired by iSi Group.
Competitors of Hövding
Hövding operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lumos Helmet, Livall, Cosmo Connected, Altor and SHELLIOS, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lumoshelmet.co | 2015 | Boston, United States | $2.18M | – | Bicycle helmets with integrated controls are manufactured by Lumos Helmet. | |
| livall.com | 2014 | Shenzhen, China | $13M | – | Smart and safe cycling helmet | |
| cosmoconnected.com | 2015 | Paris, France | $9.97M | – | Helmet accessory for improving visibility with a fall detection feature | |
| altorsmartmobility.com | 2018 | Kolkata, India | $286,361 | – | Bluetooth-integrated smart helmets | |
| shellios.com | 2017 | Noida, India | $98,062 | – | Smart helmets with communications and filtration systems are manufactured. | |
| overade.com | 2009 | Paris, France | – | – | Cycling equipment brand | |
| planetus.net | 2014 | Madrid, Spain | – | – | GPS-based bicycle tracking systems and mobile apps are provided. |
Detailed competitors of Hövding
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Hövding
The website of Hövding (hovding.com) receives about 12.6K visits a month.
- Monthly visits12.6K
▼ 27.5% vs previous month
Websites whose visitors overlap most with Hövding. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cyklistbloggen.se | cyklistbloggen.se | 100% | – | #6,144,167 | – |
davidstimmel.zenfolio.com | davidstimmel.zenfolio.com | 64% | – | – | – |
| youtube.com | 43% | 30.4B | #2 | View details | |
gizmag.com | gizmag.com | 41% | – | – | – |
| vimeo.com | 30% | 56.2M | #890 | View details |
Latest news on Hövding
Complete news archive for Hövding
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Hövding
10 companies that operate in the same segment as Hövding (Physical Security & Surveillance), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based business telephony and home security services are provided. | 2004 | Palo Alto, California, United States | USD 87.97 M | USD 273.6 M | 1,190 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 3,500 | |
Cloud-based smart security cameras are manufactured for home use. | 1999 | Provo, Utah, United States | USD 172 M | USD 341.04 M | 11,275 | |
Family and friends are connected through location-sharing mobile app. | 2008 | San Francisco, California, United States | USD 89.74 M | USD 489.48 M | 569 | |
Wireless home security systems are offered with cellular monitoring. | 2006 | Boston, Massachusetts, United States | USD 387 M | – | – | |
Enterprise video surveillance systems and platforms are developed. | 2016 | San Mateo, California, United States | USD 656.64 M | – | – | |
Wireless smart home security cameras and doorbells are provided. | 2009 | Boston, Massachusetts, United States | USD 40.07 M | – | – | |
Locations are identified and shared via unique three-word addresses. | 2013 | London, England, United Kingdom | USD 231.46 M | – | – | |
Provider of smart thermostats for commercial and residential applications | 2007 | Toronto, Ontario, Canada | USD 151.52 M | – | – | |
A personal safety network is provided for community protection. | 2017 | New York, New York, United States | USD 143.72 M | – | – |
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Frequently Asked Questions about Hövding
Hövding was founded in 2005 and raised its 1st funding round 9 years after it was founded.
Hövding is headquartered in Malmo, Sweden.
Hövding is a funded company, having raised a total of $4.5M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.5M, raised on May 2014.
Hövding was founded in 2005 in Malmö, Sweden, within the bicycle safety sector. Airbag collars are designed for wear around the neck, deploying a hood-shaped airbag upon detection of accident-related movements by embedded sensors. Compliance with safety standards is maintained, and removable shells enable customization. Operations focus on production and distribution from Sweden, with the domain hovding.com serving online activities.
Hövding's top competitors include Lumos Helmet, Cosmo Connected and Altor.
Hövding has 5 investors. Key investors include European Union, iSi Group, EIC Fund, Indigo Partners, and Fosielund Holding.
Yes. Hövding was acquired by Fosielund Holding in May 2022.

