About HTK
HTK is a Technology company based in Ipswich (United Kingdom) founded in 1996, and was acquired by ITA Group in January 2023. Personalized marketing solutions are delivered via an adaptive engagement platform. The company has 33 employees. HTK offers products and services including Horizon Platform, Customer Data Management, and Machine Learning & AI Insights. Its focus areas include Enterprise Applications, MarketingTech, Omnichannel Marketing and Personalized Marketing. Its legal entity is ITA GROUP LTD.
Company details
HTK was founded in 1996 in Ipswich, United Kingdom, and operates in the marketing technology sector. A platform is provided for adaptive customer engagement, with real-time data insights enabling the creation of personalized experiences. Data-driven messages are facilitated across email, SMS, push notifications, and voice channels to support client engagement. Clients such as Krispy Kreme, Texaco, SEPA, and O2 are served through these operations.
- Headquarters Ipswich, United Kingdom
- Employees 33
- Stage Acquired
- SectorsTechnology
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website htk.co.uk
- Social LinkedIn X Facebook
- Acquired by ITA Group (Jan 2023)
- Legal Name Ita Group Ltd
- Date of Incorporation 29 Jun, 2012
- Jurisdiction GLASGOW, EAST RENFREWSHIRE, UNITED KINGDOM
Products & Services of HTK
HTK offers a comprehensive portfolio of products and services, including Horizon Platform, Customer Data Management, and Machine Learning & AI Insights.
SaaS tool for managing customer data and loyalty programs.
System to unify and analyze customer data across touchpoints.
Platform for generating actionable insights from customer data.
Investors in HTK
HTK has secured backing from 1 investor. Prominent investors backing the company include ITA Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ITA Group is engaged in designing engagement solutions for businesses. | itagroup.com | West Des Moines, United States |
Investor details for HTK
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People of HTK
7 people are tracked at HTK (5 in leadership, 2 in team); the tracked headcount is 33.
| Name | Role | Group |
|---|---|---|
Steve Beaumont | Head Of Infrastructure Operations | Leadership |
Marlon Bowser | Founder And CEO | Leadership |
Kevin P. | Head Of Software Engineering | Leadership |
Ben Smith | Client Director | Leadership |
Justin Bowser | Chief Operating Officer | Leadership |
Roger Clarke | Senior Projectaccount Manager | Team |
Craig Corbin | Account Manager | Team |
Complete people profiles for HTK
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of HTK
2 dated milestones of HTK across 27 years, from founding to its latest funding, stage changes and deals.
- Founded HTK is founded.
- Exit Acquired by ITA Group.
Web traffic of HTK
The website of HTK (htk.co.uk) receives about 2.1K visits a month.
- Monthly visits2.1K
▼ 2.7% vs previous month
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Related news about Htk
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Frequently Asked Questions about HTK
HTK was founded in 1996.
HTK is headquartered in Ipswich, United Kingdom.
HTK has 33 employees.
HTK was founded in 1996 in Ipswich, United Kingdom, and operates in the marketing technology sector. A platform is provided for adaptive customer engagement, with real-time data insights enabling the creation of personalized experiences. Data-driven messages are facilitated across email, SMS, push notifications, and voice channels to support client engagement. Clients such as Krispy Kreme, Texaco, SEPA, and O2 are served through these operations.
HTK offers Horizon Platform, Customer Data Management, and Machine Learning & AI Insights.
HTK has 1 investor. Key investors include ITA Group.
HTK operates through Ita Group Ltd.
Yes. HTK was acquired by ITA Group in January 2023.

