About Hubbards
Hubbards is a Consumer company based in Auckland (New Zealand) founded in 1990, and was acquired by Walter & Wild in June 2018. Breakfast cereals brand. Hubbards offers products and services including Crispy Granola, Toasted Muesli, and Simply Toasted Muesli. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Breakfast Cereals. Its legal entity is HUBBARD FOODS LIMITED. Its competitors include YUM, Crow About and True Food.
Company details
Hubbards was founded in 1990 in Auckland, New Zealand, and operates within the breakfast cereals sector. A range of products, including muesli, granola, and porridge, is manufactured. The majority of these items are sold in New Zealand, with the companys domain listed as hubbards.co.nz. Operations focus on domestic markets in the food industry.
- Headquarters Auckland, New Zealand
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Website hubbards.co.nz
- Social LinkedIn X Facebook Instagram
- Acquired by Walter & Wild (Jun 2018)
- Legal Name Hubbard Foods Limited
- Investors
- Acquired byWalter & Wild
(Jun 2018)
Products & Services of Hubbards
Hubbards offers a comprehensive portfolio of products and services, including Crispy Granola, Toasted Muesli, and Simply Toasted Muesli.
Nutritious granola with seeds and nuts for healthy breakfast options
Muesli made from whole grains and fruits for daily nutrition
Toasted blend with oats and cranberries for fiber-rich meals
Investors in Hubbards
Hubbards has secured backing from 1 investor. Prominent investors backing the company include Walter & Wild.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| walterandwild.com |
Investor details for Hubbards
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Hubbards
2 dated milestones of Hubbards across 28 years, from founding to its latest funding, stage changes and deals.
- Founded Hubbards is founded.
- Exit Acquired by Walter & Wild.
Competitors of Hubbards
Hubbards has 3 listed competitors in our database. They include YUM, Crow About and True Food.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yumnz.co.nz | 2014 | Nelson, New Zealand | A premium brand providing high-quality granola products for consumers. | |||
| crowabout.co.nz | 2014 | Whangaparaoa, New Zealand | Specializes in gluten-free breakfast cereals as a dedicated brand. | |||
| truefood.co.nz | 2010 | Raglan, New Zealand | Specializes in organic granola products for health-conscious consumers. |
Detailed competitors of Hubbards
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Hubbards
The website of Hubbards (hubbards.co.nz) receives about 1.5K visits a month.
- Monthly visits1.5K
▼ 21.6% vs previous month
Websites whose visitors overlap most with Hubbards. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cerealpartnersfoodservice.co.uk | cerealpartnersfoodservice.co.uk | 100% | – | ||
| themueslicompany.com.au | 90% | #13,844,435 | View details | ||
| faujicereals.com.pk | 90% | View details | |||
mothersnatural.com | mothersnatural.com | 90% | – | ||
| muldernaturalfoods.com | 90% | 1.8K | #7,393,150 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Hubbards
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Hubbards
Complete news archive for Hubbards
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Hubbards
Hubbards was founded in 1990.
Hubbards is headquartered in Auckland, New Zealand.
Hubbards was founded in 1990 in Auckland, New Zealand, and operates within the breakfast cereals sector. A range of products, including muesli, granola, and porridge, is manufactured. The majority of these items are sold in New Zealand, with the companys domain listed as hubbards.co.nz. Operations focus on domestic markets in the food industry.
Hubbards's top competitors include YUM, Crow About and True Food.
Hubbards offers Crispy Granola, Toasted Muesli, and Simply Toasted Muesli.
Hubbards has 1 investor. Key investors include Walter & Wild.
Hubbards operates through Hubbard Foods Limited.
Yes. Hubbards was acquired by Walter & Wild in June 2018.