About Huckleberry
Huckleberry is a Consumer company based in Irvine (United States) founded in 2018 by Seng After all. Mobile app for tracking childrens sleep patterns is provided. It operates on a SaaS (Software-as-a-Service) and Subscription Services model in Consumer and Healthcare sectors. Huckleberry has raised $12.5 million across 2 funding rounds from investors including Spero, 5Y Capital and Tamarisc. Its website huckleberrycare.com draws about 1.2 million monthly visits. Huckleberry offers products and services including MagicSteps App and Huckleberry Premium. Its focus areas include Technology, HealthTech and Childcare Solutions. Its legal entity is Huckleberry Labs. Its competitors include BabySparks, Nara Baby and Evoz; 3 of its 3 listed competitors have raised funding.
Company details
Huckleberry is dedicated to enhancing sleep for children from newborns to 5-year-olds by combining pediatric sleep expertise with AI technology. Personalized sleep plans are developed for families through the MagicSteps app. Solutions are offered in the childcare and health technology sectors, addressing issues like sleep regression, naps, and transitions. Both free tracking and premium in-depth analysis are provided to support parents in managing daily schedules and long-term patterns.
- Headquarters Irvine, United States
- Founders Seng After all
- SectorsConsumerHealthcare
- Website category Health · Childrens Health
- Email••••••••
- Website huckleberrycare.com
- Social LinkedIn X Facebook Instagram
- Legal Name Huckleberry Labs
- Total Equity Funding$12.5M (USD)
in 2 rounds
- Latest Funding Round$12.5M (USD), Series A
Nov 2021
- InvestorsSpero
& 3 more
Products & Services of Huckleberry
Huckleberry offers a comprehensive portfolio of products and services, including MagicSteps App and Huckleberry Premium.
An app for tracking child sleep patterns effectively.
A service providing personalized sleep plans for children.
Apps and channels of Huckleberry
Huckleberry publishes 3 mobile apps with over 1M+ downloads.
Funding Insights of Huckleberry
Huckleberry has successfully raised a total of $12.5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $12.5 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.5M
- Total Rounds 2
- Last Round Series A — $12.5M
- Investors Count 4
All 2 funding rounds of Huckleberry with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $12.5M | Series A | – | 5Y Capital | |
| Apr 2019 | Seed | – | Spero Ventures, Tamarisc | – |
4 investors in total: 4 institutional.
Investors in Huckleberry
Huckleberry has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Spero, 5Y Capital and Tamarisc.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A boutique venture firm is focused on purpose-led companies. | spero.vc | |||
A venture capital firm focused on technology and innovation investments. | 5ycap.com | Shanghai, China | ||
| tamarisc.vc | ||||
Venture capital fund focused on multiple sectors | stormventures.com | Menlo Park, United States |
Investor details for Huckleberry
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Huckleberry
24 people are tracked at Huckleberry (11 in leadership, 2 in board & advisors, 11 in team).
| Name | Role | Group |
|---|---|---|
Seng After all | Co-Founder & CTO | Leadership |
Jean San Agustin | Director of Marketing | Leadership |
Jessica Toh | CEO & Co-Founder | Leadership |
Ben Kim | Vice President Of Products | Leadership |
Alyssa Murphy | Director Of Content & Lifecycle Marketing | Leadership |
Tom Bakker | Director of Talent Acquisition | Leadership |
Christine Burkson | Director Of Brand Copy & Editorial | Leadership |
Seng Oon Toh | CTO and Co-founder | Leadership |
Iris Yen-Kastoff | Director Of Brand Marketing And Communications | Leadership |
Erich D. | Director Of User Acquisition | Leadership |
Tina Kim | Director of Product Management | Leadership |
Meg Casano | Advisor | Board & advisors |
Erin Flynn-Evans | Scientific Advisor | Board & advisors |
Julie Alexander Williams | Senior Marketing Operations Manager | Team |
Jessica Wang Hsu | Senior Program Manager | Product Management Functions | Team |
Casey Lewiston | Full Stack Developer | Team |
Jessica Jondle | Senior Content Editor | Team |
Marko Rajević | Senior Full Stack Developer | Team |
Judy Tsai | Senior Manager, Social And Influencer Marketing | Team |
Sam F. | Content Editor | Team |
4 more people are available in the full profile.
Complete people profiles for Huckleberry
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Huckleberry
3 dated milestones of Huckleberry across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Huckleberry is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $12.5M.
Competitors of Huckleberry
Huckleberry has 3 listed competitors in our database, 3 of them funded. They include BabySparks, Nara Baby and Evoz.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| babysparks.com | 2013 | Miami, United States | $4.3M | Personalized baby monitoring and development are provided via an app. | ||
| narababy.com | 2018 | New York, United States | $18.75M | Baby routines are tracked via a dedicated mobile app. | ||
| myevoz.com | 2010 | Los Altos, United States | $150,000 | Connected baby monitoring solutions are developed for consumer use. |
Detailed competitors of Huckleberry
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Huckleberry
The website of Huckleberry (huckleberrycare.com) receives about 1.2M visits a month and ranks #58,180 among all websites worldwide, #1,551 in Childrens Health.
- Monthly visits1.2M
▲ 9.9% vs previous month
- Unique visitors487K
per month
- Global rank#58,180
among all websites
- Category rank#1,551
Health · Childrens Health
- Bounce rate61%
- Pages per visit2.1
- Average visit1 min 26 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with Huckleberry. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
raisingchildren.net.au | raisingchildren.net.au | 100% | #62,827 | – | |
| babysleepsite.com | 99% | #333,783 | View details | ||
cambspborochildrenshealth.nhs.uk | cambspborochildrenshealth.nhs.uk | 92% | #383,107 | – | |
tresillian.org.au | tresillian.org.au | 92% | #542,610 | – | |
sleeplady.com | sleeplady.com | 92% | #1,916,030 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Huckleberry
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Huckleberry (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Huckleberry
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Frequently Asked Questions about Huckleberry
Huckleberry was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Huckleberry is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Huckleberry is a funded company, having raised a total of $12.5M across 2 funding rounds to date.
Huckleberry is dedicated to enhancing sleep for children from newborns to 5-year-olds by combining pediatric sleep expertise with AI technology. Personalized sleep plans are developed for families through the MagicSteps app. Solutions are offered in the childcare and health technology sectors, addressing issues like sleep regression, naps, and transitions. Both free tracking and premium in-depth analysis are provided to support parents in managing daily schedules and long-term patterns.
Huckleberry's top competitors include Nara Baby, BabySparks and Evoz.
Huckleberry offers MagicSteps App and Huckleberry Premium.
Huckleberry has 4 investors. Key investors include Spero, 5Y Capital, Tamarisc, and Storm Ventures.
Huckleberry operates through Huckleberry Labs.
Yes. Huckleberry publishes Huckleberry: Baby & Child and 2 more apps, with over 1 million downloads.
The website of Huckleberry receives about 1.2 million visits a month and ranks #58,180 among all websites worldwide.