About Huel
Huel is a company based in Tring (United Kingdom) founded in 2012 by James Collier and Joanne Barbara Hearn was acquired by Danone in March 2026. Huel has raised $58.98 million across 6 funding rounds from investors including Morgan Stanley, Danone and Highland Europe. Huel offers products and services including Black Edition Powder, Daily Greens, and Ready-to-Drink Meals. Huel operates in a competitive market with competitors including Merchant Gourmet, Purition, Counterweight, Blooming Good Food and Nourish by Jane Clarke, among others.
- Headquarter Tring, United Kingdom
- Founders James Collier, Joanne Barbara Hearn
- Stage Minicorn
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Huel Limited
- Date of Incorporation 12 Jan, 2012
- Jurisdiction TRING, UNITED KINGDOM
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$58.98 M (USD)
in 6 rounds
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Latest Funding Round
Not available
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Investors
Morgan Stanley
& 6 more
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Employee Count
Not available
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Acquired by
Danone
(Mar 23, 2026)
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Products & Services of Huel
Huel offers a comprehensive portfolio of products and services, including Black Edition Powder, Daily Greens, and Ready-to-Drink Meals.
High-protein complete meal for daily nutrition and energy.
Super greens supplement for immune and digestive support.
Convenient drinks providing balanced meals for busy lifestyles.
People of Huel
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Leadership Team
11 people
Product Management Team
8 people
Software Development Team
7 people
Operations Team
6 people
Junior Team
6 people
Finance and Accounting
5 people
Human Resources and Administration
4 people
Head Team
4 people
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Funding Insights of Huel
Huel has successfully raised a total of $58.98M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Huel
Huel has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Morgan Stanley, Danone and Highland Europe.
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Growth-stage consumer and enterprise technology companies are funded.
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Wealth management, investment advisory, and financial services are provided.
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Health-focused dairy and plant-based food products are offered.
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Investor details for Huel
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
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Investments & Acquisitions by Huel
Investment portfolio details for Huel
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
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Financial Statements - Huel
Detailed financials for Huel
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- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
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Huel Comparisons
Peer comparison for Huel
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- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Huel
Huel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Merchant Gourmet, Purition, Counterweight, Blooming Good Food and Nourish by Jane Clarke, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Plant-based ready-to-eat food pouches are offered in various flavors.
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Provides whole food-based shakes and meal replacements for daily nutrition.
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Provides digital weight loss and diabetes management with expert support.
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Platform offering a range of plant-based food products for consumers.
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Offers a platform for natural meal replacement alternatives.
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Detailed competitors of Huel
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Huel
Complete news archive for Huel
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Frequently Asked Questions about Huel
Huel was founded in 2012 and raised its 1st funding round 4 years after it was founded.
Huel is headquartered in Tring, United Kingdom. It is registered at Tring, Hertfordshire, United Kingdom.
Huel is a funded company, having raised a total of $58.98M across 6 funding rounds to date.
Huel was founded in 2012 in Tring, United Kingdom, as a provider of meal-replacement food products. A powdered food is offered that includes all essential proteins, carbohydrates, fats, vitamins, and minerals, with gluten-free formulations. Products are sold exclusively through the companys website, targeting consumers seeking convenient nutrition solutions in the health food sector.
Huel's top competitors include Merchant Gourmet, Purition and Counterweight.
Huel offers Black Edition Powder, Daily Greens, and Ready-to-Drink Meals.
Huel has 7 investors. Key investors include Morgan Stanley, Danone, Highland Europe, Grace Beverley, and Idris Elba.
The valuation of Huel is $560M as of Oct 2022.