About Hulafrog
Hulafrog is a Consumer company based in Atlantic Highlands (United States) founded in 2010, and was acquired by CertifiKID in January 2023. Local Community Guides for Parents. It operates in the Consumer and Education sectors. Hulafrog has raised $650 thousand across 2 funding rounds from investors including CertifiKID, Innovation Garden and Jumpstart. Hulafrog offers products and services including Community Newsletter, Event Platform, and Articles and Guides. Its focus areas include Retail, Mom & Baby Care, ChildCare Providers and Activity Booking Platforms. Its legal entity is CERTIFIKID, HOLDINGS, LLC. Its competitors include KidPass, Sawyer and Tinkergarten; 3 of its 3 listed competitors have raised funding.
Company details
Hulafrog, Inc. is a network of hyperlocal sites that help moms find things to do with their kids, including local events, class providers, birthday parties. It is part daily event calendar, part parent-rated business directory available via the web, mobile, and email. With a daily Our Pick email and family-friendly deals, Hulafrog acts as a guide to parents with kids in suburban areas.
- Headquarters Atlantic Highlands, United States
- Stage Acquired
- SectorsConsumerEducation
- Website hulafrog.com
- Social LinkedIn X Facebook YouTube
- Acquired by CertifiKID (Jan 2023)
- Legal Name Certifikid, Holdings, Llc
- Total Equity Funding$650K (USD)
in 2 rounds
- Latest Funding Round$300K (USD), Seed
Jul 2014
- InvestorsCertifiKID
& 3 more
- Acquired byCertifiKID
(Jan 2023)
Products & Services of Hulafrog
Hulafrog offers a comprehensive portfolio of products and services, including Community Newsletter, Event Platform, and Articles and Guides.
Delivers weekly family events and deals to subscribers
Lists local family-friendly activities and promotions
Provides parenting tips and seasonal event ideas
Apps and channels of Hulafrog
its YouTube channel Macaroni KID National has 1.31K subscribers and 30 videos.
Videos from Hulafrog
The most watched videos on Hulafrog's YouTube channel, Macaroni KID National (1.31K subscribers). Click a video to play it here.
More on Macaroni KID National.
Funding Insights of Hulafrog
Hulafrog has successfully raised a total of $650K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $300 thousand completed in July 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $650,000
- Total Rounds 2
- Last Round Seed — $300,000
- First Round $350,000
(Jun 2013)
- Investors Count 3
All 2 funding rounds of Hulafrog with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2014 | $300,000 | Seed | – | – | – |
| Jun 2013 | $350,000 | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Hulafrog
Hulafrog has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include CertifiKID, Innovation Garden and Jumpstart.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| delawarecrossing.org | ||||
| innovationgardennj.com | ||||
| jumpstartnj.com | ||||
Deals for outdoor activities are provided via an online platform. | 2010 | certifikid.com | Potomac, United States |
Investor details for Hulafrog
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Hulafrog
6 people are tracked at Hulafrog (6 in leadership).
| Name | Role | Group |
|---|---|---|
Sherry Lombardi | Co-Founder & CEO | Leadership |
Jennifer Fedorchak | Editor-in-Chief, Hulafrog National | Leadership |
Melissa Doran | Director, Recruiting | Leadership |
Susannah Ferguson | Director, Local Marketer | Leadership |
Jessica Ludwig | Senior Account Director | Leadership |
Alyson Denzler | Director, Business Operations | Leadership |
Complete people profiles for Hulafrog
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of Hulafrog
4 dated milestones of Hulafrog across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Hulafrog is founded.
- Funding First funding round of $350K.
- Funding Latest funding round, Seed, of $300K.
- Exit Acquired by CertifiKID.
Competitors of Hulafrog
Hulafrog has 3 listed competitors in our database, 3 of them funded. They include KidPass, Sawyer and Tinkergarten.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kidpass.com | 2015 | New York, United States | $7.85M | Subscription access to children's activities is provided monthly. | ||
| hisawyer.com | 2015 | Brooklyn, United States | $18.5M | Kids' classes are accessed by parents via neighborhood subscription plans. | ||
| tinkergarten.com | 2014 | Northampton, United States | $28.62M | Children's education through outdoor activities |
Detailed competitors of Hulafrog
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Hulafrog
Websites that share an audience with Hulafrog (hulafrog.com).
Websites whose visitors overlap most with Hulafrog. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jcfamilies.com | jcfamilies.com | 100% | #1,783,317 | – | |
| mommypoppins.com | 66% | 958.7K | #49,667 | View details | |
carolinaparent.com | carolinaparent.com | 63% | – | ||
bostoncentral.com | bostoncentral.com | 46% | #602,232 | – |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Hulafrog (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Hulafrog
Complete news archive for Hulafrog
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Hulafrog
Hulafrog was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Hulafrog is headquartered in Atlantic Highlands, United States. It is registered at Atlantic Highlands, New Jersey, United States.
Hulafrog is a funded company, having raised a total of $650K across 2 funding rounds to date. The company's 1st funding round was a Seed of $350K, raised on Jun 2013.
Hulafrog, Inc. is a network of hyperlocal sites that help moms find things to do with their kids, including local events, class providers, birthday parties. It is part daily event calendar, part parent-rated business directory available via the web, mobile, and email. With a daily Our Pick email and family-friendly deals, Hulafrog acts as a guide to parents with kids in suburban areas.
Hulafrog's top competitors include KidPass, Sawyer and Tinkergarten.
Hulafrog offers Community Newsletter, Event Platform, and Articles and Guides.
Hulafrog has 4 investors. Key investors include CertifiKID, Innovation Garden, Jumpstart, and Delaware Crossing Investor Group.
Hulafrog operates through Certifikid, Holdings, Llc.
Yes. Hulafrog was acquired by CertifiKID in January 2023.