About Hullabalook
Hullabalook is a company based in London (United Kingdom) founded in 2016 by Bryony Elliott and Barny Darby.. Hullabalook has raised $12.53 million across 4 funding rounds from investors including Nauta Capital, Conviction VC and Passion Capital. Hullabalook offers products and services including Room Creator, AI Category Pages, Visual Recommendations, and Modular Product Configurator. Hullabalook operates in a competitive market with competitors including Algolia, Zettata, Miros, Prefixbox and Dialogue Technologies, among others.
- Headquarter London, United Kingdom
- Founders Bryony Elliott, Barny Darby
- Stage Minicorn
-
Sectors
TechnologyRetail Consumer
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Hullabalook Ltd
- Date of Incorporation 02 Mar, 2016
- Jurisdiction LONDON, ENGLAND
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$12.53 M (USD)
in 4 rounds
-
Latest Funding Round
$8.2 M (USD), Series A
Feb 10, 2022
-
Investors
Nauta Capital
& 2 more
-
Employee Count
Employee Count
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Hullabalook
Hullabalook offers a comprehensive portfolio of products and services, including Room Creator, AI Category Pages, Visual Recommendations, and Modular Product Configurator. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables product placement in room settings to boost sales.
Offers dynamic listings that adapt to user preferences.
Provides customized product bundles to drive revenue.
Allows users to assemble and personalize modular products.
Funding Insights of Hullabalook
Hullabalook has successfully raised a total of $12.53M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $8.2 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $8.2M
-
First Round
First Round
(07 Jun 2016)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2022 | Amount | Series A - Hullabalook | Valuation | Nauta Capital | |
| Oct, 2019 | Amount | Seed - Hullabalook | Valuation |
investors |
|
| Aug, 2017 | Amount | Seed - Hullabalook | Valuation |
investors |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Hullabalook
Hullabalook has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Nauta Capital, Conviction VC and Passion Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Venture capital firm focused on B2B SaaS solutions, enterprise tech, and deeptech applications
|
Founded Year | Domain | Location | |
|
B2B SaaS companies are funded by Conviction venture capital firm.
|
Founded Year | Domain | Location | |
|
Tech focused Early stage VC Firm investing in Europe and the UK
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Hullabalook
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Hullabalook
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Hullabalook Comparisons
Competitors of Hullabalook
Hullabalook operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Algolia, Zettata, Miros, Prefixbox and Dialogue Technologies, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI search and discovery platform is provided for online applications.
|
|
| domain | founded_year | HQ Location |
Intelligent eCommerce search software is developed for personalized results.
|
|
| domain | founded_year | HQ Location |
AI-based product search solutions are provided for e-commerce platforms.
|
|
| domain | founded_year | HQ Location |
Autocomplete and search analytics technology is delivered for e-commerce sites.
|
|
| domain | founded_year | HQ Location |
Develops cloud-based conversational assistant applications for e-tailers.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Hullabalook
Frequently Asked Questions about Hullabalook
When was Hullabalook founded?
Hullabalook was founded in 2016.
Where is Hullabalook located?
Hullabalook is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Hullabalook a funded company?
Hullabalook is a funded company, having raised a total of $12.53M across 4 funding rounds to date. The company's 1st funding round was a Seed of $698.1K, raised on Jun 07, 2016.
What does Hullabalook do?
Hullabalook was founded in 2016 in London, United Kingdom, focusing on e-commerce solutions for furniture and appliances. Tools are provided to enable online shoppers to apply size and color filters, displaying matching products. Pictures can be uploaded by users for enhanced color matching and personalized suggestions. Operations center on virtual fitting to assist in precise selections within the retail sector.
Who are the top competitors of Hullabalook?
What products or services does Hullabalook offer?
Hullabalook offers Room Creator, AI Category Pages, Visual Recommendations, and Modular Product Configurator.
Who are Hullabalook's investors?
Hullabalook has 3 investors. Key investors include Nauta Capital, Conviction VC, and Passion Capital.
What is Hullabalook's valuation?
The valuation of Hullabalook is $15.4M as of Oct 2019.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.