Hullabalook

London, United Kingdom Founded: 2016 • Age: 10 yrs
Virtual fitting tools for furniture and appliances are offered.
Annual revenue - Latest available
Total funding $12.5M 4 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 4 Services tracked
Competitors 6 Brand Intelligence

About Hullabalook

Hullabalook is a company based in London (United Kingdom) founded in 2016 by Bryony Elliott and Barny Darby. Hullabalook has raised $12.53 million across 4 funding rounds from investors including Nauta Capital, Conviction VC and Passion Capital. Hullabalook offers products and services including Room Creator, AI Category Pages, Visual Recommendations, and Modular Product Configurator. Hullabalook operates in a competitive market with competitors including Algolia, Zettata, Miros, Prefixbox and Dialogue Technologies, among others.

  • Headquarter London, United Kingdom
  • Founders Bryony Elliott, Barny Darby
  • Stage Minicorn
  • Sectors
    Technology
    Retail Consumer
  • Phone
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  • Website
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  • Social
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  • Legal Name Hullabalook Ltd
  • Date of Incorporation 02 Mar, 2016
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Technology → Artificial Intelligence & Machine Learning Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $12.53 M (USD)

    in 4 rounds

  • Latest Funding Round
    $8.2 M (USD), Series A

    Feb 10, 2022

  • Investors
  • Employee Count
    Not available
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Products & Services of Hullabalook

Hullabalook offers a comprehensive portfolio of products and services, including Room Creator, AI Category Pages, Visual Recommendations, and Modular Product Configurator.

Product name locked
Category locked
Primary

Enables product placement in room settings to boost sales.

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Offers dynamic listings that adapt to user preferences.

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Provides customized product bundles to drive revenue.

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Allows users to assemble and personalize modular products.

Funding Insights of Hullabalook

Hullabalook has successfully raised a total of $12.53M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $8.2 million completed in February 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Hullabalook

Hullabalook has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Nauta Capital, Conviction VC and Passion Capital.

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Venture Fund
Investor Description Founded Year Domain Location
Venture capital firm focused on B2B SaaS solutions, enterprise tech, and deeptech applications
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B2B SaaS companies are funded by Conviction venture capital firm.
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Tech focused Early stage VC Firm investing in Europe and the UK
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Investor details for Hullabalook

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Investments & Acquisitions by Hullabalook

Investments
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Investment portfolio details for Hullabalook

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Financial Statements - Hullabalook

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Detailed financials for Hullabalook

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Hullabalook Comparisons

Hullabalook Primary company
Description
Virtual fitting tools for furniture and appliances are offer...
Location
London, United Kingdom
Founded Year
2016
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Hullabalook

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Competitors of Hullabalook

Hullabalook operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Algolia, Zettata, Miros, Prefixbox and Dialogue Technologies, among others.

Company Name Domain Founded year HQ Location Description
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AI search and discovery platform is provided for online applications.
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Intelligent eCommerce search software is developed for personalized results.
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AI-based product search solutions are provided for e-commerce platforms.
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Autocomplete and search analytics technology is delivered for e-commerce sites.
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Develops cloud-based conversational assistant applications for e-tailers.
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Detailed competitors of Hullabalook

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Latest news on Hullabalook

B&Q taps Hullabalook tech for online paint mixing experience
Retailtechinnovationhub4 years ago
Habitat taps Hullabalook tech for Room Creator launch
Retailtechinnovationhub4 years ago
Furniture Village taps Hullabalook Stickers technology
Retailtechinnovationhub5 years ago
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Complete news archive for Hullabalook

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Frequently Asked Questions about Hullabalook

Hullabalook was founded in 2016.

Hullabalook is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Hullabalook is a funded company, having raised a total of $12.53M across 4 funding rounds to date.

Hullabalook was founded in 2016 in London, United Kingdom, focusing on e-commerce solutions for furniture and appliances. Tools are provided to enable online shoppers to apply size and color filters, displaying matching products. Pictures can be uploaded by users for enhanced color matching and personalized suggestions. Operations center on virtual fitting to assist in precise selections within the retail sector.

Hullabalook's top competitors include Algolia, Miros and Prefixbox.

Hullabalook offers Room Creator, AI Category Pages, Visual Recommendations, and Modular Product Configurator.

Hullabalook has 3 investors. Key investors include Nauta Capital, Conviction VC, and Passion Capital.

The valuation of Hullabalook is $15.4M as of Oct 2019.

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