Hulu

Santa Monica, United States Founded: 2007 • Age: 19 yrs Unicorn Acquired By The Walt Disney Company
Video content is streamed through subscription-based OTT platform.

About Hulu

Hulu is a Media & Entertainment company based in Santa Monica (United States) founded in 2007, and was acquired by The Walt Disney Company in November 2018. Video content is streamed through subscription-based OTT platform. Hulu has raised $100 million across 2 funding rounds from investors including The Walt Disney Company, AT&T and Comcast. The company has 2,314 employees. Hulu has completed 2 acquisitions, including Vho.To and Video Genome Project. Hulu was last valued at $5 billion in August 2024. Its website hulu.com draws about 143.8 million monthly visits. Hulu offers products and services including Hulu Streaming Library and Live TV Plan. Its focus areas include OTT Video, OTT Streaming Platforms, Video On Demand (VOD) and Film & TV. Its competitors include Netflix and MUBI; 2 of its 2 listed competitors have raised funding.

Company details

Hulu was founded in 2007 and is headquartered in Santa Monica, United States. The platform operates in the OTT video streaming sector, where content such as movies, TV series, dramas, live news, entertainment, and sports is provided. Live TV streaming is supported, along with mobile applications for Android and iOS devices. Revenue is generated primarily through subscriptions and advertisements.

Key Metrics

Products & Services of Hulu

Hulu offers a comprehensive portfolio of products and services, including Hulu Streaming Library and Live TV Plan.

Hulu Streaming Library
On-Demand Streaming

Provides access to TV shows and movies for viewing.

Live TV Plan
Live Broadcasting

Offers live channels and events for real-time watching.

Apps and channels of Hulu

Hulu publishes 1 mobile app with over 50M+ downloads.

Hulu: Stream TV shows & movies
Google Play Entertainment Teen Free 50M+ downloads
Developer: Disney
View on Google Play

Funding Insights of Hulu

Hulu has successfully raised a total of $100M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $100M
  • Total Rounds 2
  • First Round $100M

    (Aug 2007)

  • Investors Count 4

All 2 funding rounds of Hulu with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Apr 2009Series B––
Aug 2007$100MSeries A––
Valuation history
DateValuationStage
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Full valuation and stage history of Hulu

Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.

  • All valuation points
  • Stage changes
  • Dates
  • Exports

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Last known valuation $5B (Aug 2024). 4 investors in total: 4 institutional.

Investors in Hulu

Hulu has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include The Walt Disney Company, AT&T and Comcast.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Private equity investments in media, communications, education, and technology sectors.
provequity.com
Media and entertainment operations are conducted through diverse global divisions.
1923thewaltdisneycompany.comUnited States
Cable TV, internet, phone, and media entertainment services are provided.
1963comcast.comPhiladelphia, United States
Mobile internet, TV, and telecommunication services are provided.
1876att.comDallas, United States
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Investor details for Hulu

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Hulu

1047 people are tracked at Hulu (432 in leadership, 10 in board & advisors, 605 in team); the tracked headcount is 2,314.

NameRoleGroup
Bev McCrory
HR Business PartnerLeadership
Dorian Cusic
Group Executive, Eastern Europe and Regional DirectorLeadership
Matthew W.
Director Of Engineering - Commerce, Growth, IdentityLeadership
Chris C.
Senior Vice President, Content Operations - ESPNLeadership
Ty Ervin
VP, Marketing Partnerships, Creative & Product PlacementLeadership
Linda Reid
Vp, Security Operations Walt Disney WorldLeadership
Simon Bailey
SVP & CFO, The Walt Disney Company EMEALeadership
Asad Ayaz
Chief Brand Officer & President, MarketingLeadership
Kelsey Orens
Director, Corporate Social ResponsibilityLeadership
Adam Long
Group Executive Disney (Central Europe) and Regional DirectorLeadership
Nitu Kamboj
Head Of Travel Brand PartnershipsLeadership
Laura Davis
Vp, Organization DevelopmentLeadership
David L. Bowdich
SVP & Chief Security OfficerLeadership
Uday Shankar
VP Disney IndiaLeadership
Christina Karaba
Creative Director - Disney General Entertainment Creative MarketingLeadership
Tan Wee
Indonesia Country Director, Consumer ProductsLeadership
Pascal Ott
Executive Director - European OperationsLeadership
Brian Morewitz
SVP & Head, Drama Development, ABC EntertainmentLeadership
Craig Erwich
President, ABC Entertainment & Hulu OriginalsLeadership
Horacio Gutierrez
Senior Executive Vice President, Chief Legal and Global Affairs Officer, The Walt Disney CompanyLeadership

1027 more people are available in the full profile.

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Complete people profiles for Hulu

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Hulu

Hulu has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Vho.To and Video Genome Project.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Video metadata is aggregated and categorized into genes for recommendations.
videogenomeproject.comLos Angeles, United States2013Nov 2016••••
Multi-brand fashion products are retailed online by Vho.To.
vho.toSeattle, United States2012Feb 2016••••
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Complete acquisition details for Hulu

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of Hulu

7 dated milestones of Hulu across 11 years, from founding to its latest funding, stage changes and deals.

  1. Founded Hulu is founded.
  2. Funding First funding round of $100.0M.
  3. Milestone Reaches Unicorn status.
  4. Funding Latest funding round, Series B,.
  5. Acquisition Acquires Vho.To.
  6. Acquisition Acquires Video Genome Project.
  7. Exit Acquired by The Walt Disney Company.

Competitors of Hulu

Hulu has 2 listed competitors in our database, 2 of them funded. They include Netflix and MUBI.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
netflix.com1997Los Gatos, United States$80M14,000
Provider of streaming services for TV shows, movies, and documentaries
mubi.com2007Palo Alto, United States$127.16M110
Movies, shows, and on-demand content are streamed via mobile app.
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Detailed competitors of Hulu

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Hulu

The website of Hulu (hulu.com) receives about 143.8M visits a month and ranks #314 among all websites worldwide, #28 in TV Movies and Streaming.

  • Monthly visits
    143.8M

    ▲ 2% vs previous month

  • Unique visitors
    31.2M

    per month

  • Global rank
    #314

    among all websites

  • Category rank
    #28

    Arts and Entertainment · TV Movies and Streaming

Similar websites

Websites whose visitors overlap most with Hulu. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
netflix.com
100%
1.7B#26View details
youtube.com
88%
30.4B#2View details
peacocktv.com
peacocktv.com
88%
#350–
disneyplus.com
disneyplus.com
86%
#97–
paramountplus.com
86%
84.5M#638View details
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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All 40 similar websites and full traffic analytics for Hulu

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in OTT & Streaming Media

3 companies that operate in the same segment as Hulu (OTT & Streaming Media) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
ESports social video streaming platform
2006San Francisco, California, United StatesUSD 35.12 M
Subscription-based platform for streaming soccer content is offered.
2015New York, New York, United StatesUSD 154.63 MUSD 1.62 B590
Ad-supported live and on-demand video streaming is provided.
2013Los Angeles, California, United StatesUSD 51.8 M
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Related news about Hulu

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Complete news archive for Hulu

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Verified entity values are shown only after access is granted.

Frequently Asked Questions about Hulu

Hulu was founded in 2007.

Hulu is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.

Hulu is a funded company, having raised a total of $100M across 2 funding rounds to date. The company's 1st funding round was a Series A of $100M, raised on Aug 2007.

Hulu has 2,314 employees.

Hulu was founded in 2007 and is headquartered in Santa Monica, United States. The platform operates in the OTT video streaming sector, where content such as movies, TV series, dramas, live news, entertainment, and sports is provided. Live TV streaming is supported, along with mobile applications for Android and iOS devices. Revenue is generated primarily through subscriptions and advertisements.

Hulu's top competitors include Netflix and MUBI.

Hulu offers Hulu Streaming Library and Live TV Plan.

Hulu has made 2 acquisitions, including Vho.To, and Video Genome Project.

Hulu has 4 investors. Key investors include The Walt Disney Company, AT&T, Comcast, and Providence Equity.

The valuation of Hulu is $5B as of Aug 2024.

Yes. Hulu was acquired by The Walt Disney Company in November 2018.

Yes. Hulu publishes Hulu: Stream TV shows & movies, with over 50 million downloads.

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